Editing Proton Holdings (section)

=== Citroën ===

[[File:Proton Tiara (front), Sungai Besi.jpg|thumbnail|left|The [[Proton Tiara]].]]
In 1994, French car manufacturer [[Citroën]] announced plans for the production of [[Diesel fuel|diesel]]-powered cars in Malaysia under a joint venture with Proton.<ref>{{cite web |last=Raj |first=Charles |url=https://news.google.com/newspapers?id=xDdOAAAAIBAJ&pg=5760,87886&dq=proton+citroen&hl=en |title=Citroën plans to build diesel run Proton cars |publisher=[[New Straits Times]] |date=1 June 1994 |access-date=30 March 2013 |archive-date=31 March 2021 |archive-url=https://web.archive.org/web/20210331000741/https://news.google.com/newspapers?id=xDdOAAAAIBAJ&pg=5760%2C87886&dq=proton+citroen&hl=en |url-status=live }}</ref> Proton's then CEO, Tan Sri [[Yahaya Ahmad]] also advocated an alliance with [[PSA Peugeot Citroën]] for the purpose of technology transfer. Negotiations continued until 1995, but materialised in 1996 with the launch of the [[Proton Tiara]].<ref>{{cite web |url=https://news.google.com/newspapers?id=AFpIAAAAIBAJ&pg=4910,1773819&dq=proton+citroen+ax&hl=en |title=Proton and Citroën still discussing joint venture |publisher=[[New Straits Times]] |date=25 February 1995 |access-date=30 March 2013 |archive-date=30 March 2021 |archive-url=https://web.archive.org/web/20210330234918/https://news.google.com/newspapers?id=AFpIAAAAIBAJ&pg=4910%2C1773819&dq=proton+citroen+ax&hl=en |url-status=live }}</ref> It was based on the [[Citroën AX]] and powered by a 1.1L Citroën [[Straight 4|I4]] petrol engine, in contrast to the plans for a [[Diesel engine|diesel]] option. The joint venture between Proton and Citroën stagnated after the death of [[Yahaya Ahmad]] in a helicopter crash the following year. The Proton Tiara failed to compete against its rivals from Perodua and production ended in 2000, four years after its launch.
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