Editing Model car (section)

=== Customizers ===

The mid-1960s is generally considered the "golden age" of plastic model car kits. Many specialty modelers and customizers, famous for their wild creations, were hired by model companies to sponsor and create new kit designs. [[George Barris (auto customizer)|George Barris]], Darryl Starbird, and the [[Alexander Brothers (auto customizers)|Alexander Brothers]] worked for AMT. Tom Daniel design vehicles for Monogram and Mattel. Dean Jeffries was employed by MPC. Bill Campbell created hippie monster designs for Hawk. Ed Roth, famous for his 'Rat Fink' was hired by Revell about 1962. Many of these customizers created real cars and had to have specialists convert their creations into model kit form. Jim Keeler, a model kit designer for Revell, brought the world highly detailed model cars in the early sixties and is credited with bringing Ed Roth's famous hot rods and customs to the model car marketplace. He also designed Revell's Custom Car Parts which allowed kit builders to add engines, custom wheels and other custom features to existing models. Keeler later went on to Aurora Plastics and innovated the Prehistoric Scenes, which were highly detailed models of prehistoric dinosaurs. Many of Keelers kit designs are still being sold in the 21st century.{{Citation needed|date=August 2016}}

In addition to building them stock, most annual kits offered "3 in 1" versions which allowed the builder to assemble the car in stock, custom, or racing form. MPC joined the kit/promo business in 1965, and among their first annual kits/promos, was the full-size Dodge Monaco, which was released with a gold metallic plastic body and is a valuable collector's item today.