Editing Kingston, Ontario (section)

===Tourism===
According to [[Statistics Canada]], the tourism industry in Kingston represents a vital part of the city's economy. In 2004, over 3,500 jobs were contributed to Kingston's economy due to the tourism industry. The tourism industry has been at a healthy growth rate and has become one of the most performing sectors of Kingston. Unique opportunities are presented for this industry in this time of shifting travel trends and the baby boomer generation. The success of Kingston's tourism industry is heavily dependent on information about travellers; however, data availability still remains a challenge.<ref name="kingstoncanada">{{cite web |last=Fritsche |first=Alexander |title=Kingston's Tourism Industry |url=http://www.kingstoncanada.com/en/makeaconnection/resources/Reports-TourismIndustry_AlexFritsche.pdf |url-status=dead |archive-url=https://web.archive.org/web/20100928082111/http://kingstoncanada.com/en/makeaconnection/resources/Reports-TourismIndustry_AlexFritsche.pdf |archive-date=September 28, 2010 |access-date=May 1, 2011 |work=May 21, 2008 |publisher=KingstonCanada.com}}</ref>

Kingston has launched several tourism campaigns including Downtown Kingston! and Yellow Door. The city launched a campaign to attract more traffic to downtown Kingston. The campaign's mission statement promises, "to promote downtown Kingston as the vibrant and healthy commercial, retail, residential, and entertainment centre of our region, attracting more people to live, shop, work and gather".<ref>Downtown Kingston! Business Improvement Area, [http://www.downtownkingston.ca/dbia/about-us.htm "About Us"] {{webarchive|url=https://web.archive.org/web/20141102143115/http://downtownkingston.ca/dbia/about-us.htm|date=November 2, 2014}}, "Downtown Kingston!"</ref> The downtown area of Kingston is known as the central business district, and is the gathering place for various events including the Kingston Buskers Rendezvous, FebFest, the 1000 Islands Poker Run and The Limestone City Blues Festival.

Alternatively, Yellow Door promotes tourism to the entire city. The goal of the campaign is to increase the consumer's exposure to Kingston tourism, while remaining financially reasonable.<ref name="kingstonherald.com">Dick Mathison, [http://kingstonherald.com/release/yellow-door-award-2010312493 "Yellow Door Campaign Receives Tourism Advertising Award"] {{webarchive|url=https://web.archive.org/web/20141129074543/http://kingstonherald.com/release/yellow-door-award-2010312493|date=November 29, 2014}}, ''Kingston Herald'', November 26, 2013</ref> A yellow door was used as a metaphor for Kingston – and the good times people have – and used street workers to gather potential tourists from nearby Toronto and Ottawa. "Yellow Door" promotes interest by offering potential tourists a trip to Kingston. In 2013, Yellow Door received the Tourism Advertising Award of Excellence for the marketing and promotion of an Ontario tourism product.<ref name="kingstonherald.com" />