Editing General Electric (section)

===Corporate recognition and rankings===
In 2011, ''[[Fortune (magazine)|Fortune]]'' ranked GE the sixth-largest firm in the U.S.,<ref name="Fortune 500: GE">{{cite news|url=http://fortune.com/fortune500/general-electric/|title=Fortune 500 2017|work=Fortune|access-date=June 14, 2017|year=2017|archive-url=https://web.archive.org/web/20170614100930/http://fortune.com/fortune500/general-electric/|archive-date=June 14, 2017|url-status=live}}</ref> and the 14th-most profitable.<ref name="Fortune 500: IBM profit"/> Other rankings for 2011–2012 include the following:<ref name="Fast">{{cite web |url=http://rankingthebrands.com/Brand-detail.aspx?brandID=82 |title=GE rankings |publisher=Ranking the Brands |access-date=December 17, 2010 |archive-url=https://web.archive.org/web/20110603120405/http://www.rankingthebrands.com/Brand-detail.aspx?brandID=82 |archive-date=June 3, 2011 |url-status=dead }}</ref>
* <nowiki>#</nowiki>18 company for leaders (''Fortune'')
* <nowiki>#</nowiki>82 green company (''[[Newsweek]]'')
* <nowiki>#</nowiki>91 most admired company (''Fortune'')
* <nowiki>#</nowiki>19 most innovative company (''[[Fast Company (magazine)|Fast Company]]'').

In 2012, GE's brand was valued at $28.8&nbsp;billion.<ref>{{cite web|url=http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2010.aspx |title=Best Global Brands Ranking for 2010 |publisher=Interbrand |access-date=February 15, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110212184731/http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2010.aspx |archive-date=February 12, 2011 }}</ref> CEO [[Jeff Immelt]] had a set of changes in the presentation of the brand commissioned in 2004, after he took the reins as chairman, to unify the diversified businesses of GE.<ref>{{Cite book |title=Strategy, innovation, and change: challenges for management |date=2008 |publisher=Oxford University Press |isbn=978-0-19-923990-0 |editor-last=Murray |editor-first=John A. |location=Oxford; New York |editor-last2=Markides |editor-first2=Constantinos |editor-last3=Galavan |editor-first3=Robert}}</ref>

Tom Geismar later stated that looking back at the logos of the 1910s, 1920s, and 1930s, one can clearly judge that they are old-fashioned. Chermayeff & Geismar, along with colleagues Bill Brown and Ivan Chermaev, created the modern 1980 logo.<ref>{{Cite web|title=Chermayeff & Geismar logos {{!}} Geometric logo, Logo design inspiration, History design|url=https://www.pinterest.com/pin/chermayeff-geismar-logos--549720698237459610/|access-date=2022-01-27|website=Pinterest|language=en|archive-date=January 27, 2022|archive-url=https://web.archive.org/web/20220127102557/https://www.pinterest.com/pin/chermayeff-geismar-logos--549720698237459610/|url-status=live}}</ref> They, in turn, argued that even now the old logos look out of date, earlier they were good.<ref>{{Cite web|title=General Electric - Logo in EPS, PNG & JPG Formats|url=https://logoose.com/logo/General-Electric/40|access-date=2022-01-27|website=logoose.com|archive-date=January 27, 2022|archive-url=https://web.archive.org/web/20220127101640/https://logoose.com/logo/General-Electric/40|url-status=live}}</ref> The changes included a new corporate color palette, small modifications to the GE logo, a new customized font (GE Inspira) and a new slogan, "Imagination at work", composed by David Lucas, to replace the slogan "[[We Bring Good Things to Life]]" used since 1979.<ref name="slogan">{{cite web|url=https://www.forbes.com/2003/01/16/cx_tm_0116video2.html|title=GE Drops Its Slogan|author=Tara Murphy|date=January 16, 2003|work=Forbes|access-date=August 28, 2017|archive-url=https://web.archive.org/web/20170729124940/https://www.forbes.com/2003/01/16/cx_tm_0116video2.html|archive-date=July 29, 2017|url-status=live}}</ref> The standard requires many headlines to be lowercased and adds visual "white space" to documents and advertising. The changes were designed by [[Wolff Olins]] and are used on GE's marketing, literature, and website. In 2014, a second typeface family was introduced: GE Sans and Serif by Bold Monday, created under art direction by Wolff Olins.<ref>{{cite web|url=https://www.boldmonday.com/custom/general-electric/|title=Bold Monday – independent font foundry of high quality type|website=Boldmonday.com|access-date=July 18, 2015|archive-url=https://web.archive.org/web/20150722031557/https://www.boldmonday.com/custom/general-electric/|archive-date=July 22, 2015|url-status=live}}</ref>

{{as of|2016}}, GE had appeared on the [[Fortune 500]] list for 22 years and held the 11th rank.<ref>{{Cite web|url=http://beta.fortune.com/fortune500/general-electric-11|title=General Electric|year=2015|publisher=[[Fortune 500]]|website=Beta.fortune.com|access-date=July 19, 2016|archive-url=https://web.archive.org/web/20160709182309/http://beta.fortune.com/fortune500/general-electric-11|archive-date=July 9, 2016|url-status=dead}}</ref> GE was removed from the [[Dow Jones Industrial Average]] on June 28, 2018, after the value had dropped below 1% of the index's weight.<ref>{{cite web |url=https://www.businessinsider.com/dow-original-companies-2016-12 |title=GE is getting booted from the Dow Jones industrial average |last=Oyedele |first=Akin |date=June 20, 2018 |website=BusinessInsider.com |access-date=August 2, 2018 |archive-url=https://web.archive.org/web/20180803013955/https://www.businessinsider.com/dow-original-companies-2016-12 |archive-date=August 3, 2018 |url-status=live }}</ref>