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== Other activities == === Philanthropy === Coldplay donate 10% from all of their profits to charity.<ref>{{Cite news |date=5 May 2005 |title=Coldplay's Slow-Burning Success |work=BBC News |url=http://news.bbc.co.uk/2/hi/entertainment/2780109.stm |url-status=live |access-date=29 December 2021 |archive-url=https://web.archive.org/web/20190805124727/http://news.bbc.co.uk/2/hi/entertainment/2780109.stm |archive-date=5 August 2019}} * {{Cite web |date=14 October 2021 |title=ClientEarth Reaction: Coldplay Announce Music of the Spheres Word Tour |url=https://www.clientearth.org/latest/press-office/press/coldplay-world-tour-release/ |url-status=live |archive-url=https://web.archive.org/web/20211229134028/https://www.clientearth.org/latest/press-office/press/coldplay-world-tour-release/ |archive-date=29 December 2021 |access-date=16 January 2022 |website=Client Earth}}</ref> The fund is held in a bank account none of the band members can access.<ref>{{Cite web |date=4 January 2003 |title=Coldplay to Donate 10th of Earnings to Charity |url=https://www.irishexaminer.com/lifestyle/arid-30082906.html |url-status=live |archive-url=https://web.archive.org/web/20211229134029/https://www.irishexaminer.com/lifestyle/arid-30082906.html |archive-date=29 December 2021 |access-date=16 January 2022 |website=Irish Examiner}}</ref> They have endorsed over 30 organisations over the years,<ref>{{Cite web|title=Coldplay: Charity Work & Causes|url=https://www.looktothestars.org/celebrity/coldplay|url-status=live|archive-url=https://archive.today/20220116231501/https://www.looktothestars.org/celebrity/coldplay|archive-date=16 January 2022|access-date=18 May 2021|website=Look to the Stars}}</ref> including [[Amnesty International]], [[Migrant Offshore Aid Station]] and [[Global Citizen Festival]].<ref>{{Cite web|date=17 March 2017|title=Coldplay Brings 20 Years of Music and Charity to Global Citizen Germany|url=https://www.globalcitizen.org/en/content/coldplay-global-citizen-festival-hamburg/|url-status=live|archive-url=https://archive.today/20220116231525/https://www.globalcitizen.org/en/content/coldplay-global-citizen-festival-hamburg/|archive-date=16 January 2022|access-date=29 December 2021|website=Global Citizen}}</ref> In 2003, an acoustic cover of the single "[[2000 Miles]]" was released to raise funds for [[Stop Handgun Violence]] and Future Forests.<ref>{{Cite web |date=2003 |title=Coldplay – 2000 Miles |url=http://www.coldplay.com/pop.html |url-status=dead |archive-url=https://web.archive.org/web/20050505035454/http://www.coldplay.com/pop.html |archive-date=5 May 2005 |access-date=8 April 2021 |publisher=Coldplay}}</ref> Two years later, they partnered with the [[Make Poverty History]] movement, being featured in one of their television campaigns.<ref>{{Cite web |date=6 September 2014 |title=What Happened to the Make Poverty History Movement? |url=https://www.smh.com.au/national/nsw/what-happened-to-the-make-poverty-history-movement-20140905-10ciar.html |url-status=live |archive-url=https://archive.today/20220116231748/https://www.smh.com.au/national/nsw/what-happened-to-the-make-poverty-history-movement-20140905-10ciar.html |archive-date=16 January 2022 |access-date=29 December 2021 |website=The Sydney Morning Herald}}</ref> Coldplay have also auctioned significant memorabilia for [[Kids Company]] in 2009, including Martin's first guitar, the globe from the ''[[Parachutes (Coldplay album)|Parachutes]]'' (2000) album cover and costumes worn on [[Viva la Vida Tour]] (2008–10).<ref>{{Cite news |title=Coldplay's Chris Martin to Auction His First Guitar for Charity |work=NME |url=https://www.nme.com/news/coldplay/48938 |access-date=29 December 2021 |archive-url=https://web.archive.org/web/20091220013619/https://www.nme.com/news/coldplay/48938 |archive-date=20 December 2009}}</ref> They additionally became patrons for [[ClientEarth]].<ref>{{Cite web |date=16 November 2010 |title=Coldplay Become Patrons of ClientEarth |url=http://coldplay.com/newsdetail.php?id=665 |url-status=live |archive-url=https://web.archive.org/web/20110708174633/http://coldplay.com/newsdetail.php?id=665 |archive-date=8 July 2011 |access-date=3 June 2022 |publisher=Coldplay}}</ref> [[File:Coldplay Twisted Logic Live 2006 in Singapore Indoor Stadium.jpg|thumb|alt=Martin performing with his microphone and piano, wearing a black outfit|[[Make Trade Fair]], abbreviated as MTF, shown on Martin's piano]] The band performed a modified version of "A Message" (named "A Message 2010") at ''[[Hope for Haiti Now]]'', a telethon which raised money for the victims of the [[2010 Haiti earthquake]].<ref>{{Cite news|title=Hope For Haiti Now Concert YouTube Broadcast Info|publisher=Coldplay|url=http://www.coldplay.com/newsdetail.php?id=577|url-status=dead|access-date=29 December 2021|archive-url=https://web.archive.org/web/20100124081110/http://www.coldplay.com/newsdetail.php?id=577|archive-date=24 January 2010}}</ref> Berryman mentioned that "You can make people aware of issues. It isn't very much effort for us at all, if it can help people, then we want to do it".<ref>{{harv|Roach|2003|p=78}}</ref> In 2012, Album Artists staged an exhibition with artworks from ''[[Mylo Xyloto]]'' (2011) era to raise £610,000 for Kids Company.<ref>{{Cite tweet|number=275647685195866113|user=coldplay|title=Take a bow Coldplay fans. An incredible £610,000 raised so far from the Mylo art sale @AlbumArtists @KidsCo_Tweets. PH|author=Coldplay|date=3 December 2012|access-date=16 January 2022|archive-url=https://archive.today/20130615182704/https://twitter.com/coldplay/status/275647685195866113|archive-date=15 June 2013|url-status=live}}</ref> Two years later, Martin joined [[Band Aid (band)|Band Aid]] for a second time and provided vocals to a new version of "[[Do They Know It's Christmas?]]", which focused on aiding the [[2014 Ebola outbreaks|Ebola crisis]].<ref>{{Cite news|date=10 November 2014|title=Band Aid 30: One Direction Among Celebrity Line-up|newspaper=The Telegraph|location=London|url=https://www.telegraph.co.uk/culture/music/music-news/11220735/Band-Aid-30-line-up-revealed.html|url-status=live|url-access=subscription|access-date=8 December 2015|archive-url=https://ghostarchive.org/archive/20220110/https://www.telegraph.co.uk/culture/music/music-news/11220735/Band-Aid-30-line-up-revealed.html|archive-date=10 January 2022}}</ref> In 2017, Coldplay made a donation of undisclosed value to the Centre for Cancer Immunology at [[University of Southampton]], the first and only centre dedicated to cancer immunology research in the United Kingdom.<ref name="SOTON">{{Cite web |date=19 July 2017 |title=Coldplay Support University Cancer Campaign |url=https://www.southampton.ac.uk/news/2017/07/coldplay-cic-donation.page |url-status=live |archive-url=https://archive.today/20220201062549/https://www.southampton.ac.uk/news/2017/07/coldplay-cic-donation.page |archive-date=1 February 2022 |access-date=1 February 2022 |website=University of Southampton}}</ref> The organisation reunited cancer scientists worldwide to enable the development of clinical trials and lifesaving drugs.<ref name="SOTON" /> In the following year, the band contributed to the ''Plastic Oceans Album'' from [[Artists' Project Earth]], which was released on 20 February at [[London]]'s Ocean Plastics Crisis Summit to raise awareness and funds to counter plastic pollution.<ref>{{Cite web|title=Artists Project Earth – Description|url=https://oceanconference.un.org/commitments/?id=15302|url-status=live|archive-url=https://web.archive.org/web/20170503180112/https://oceanconference.un.org/commitments/?id=15302|archive-date=3 May 2017|access-date=29 December 2021|website=The Ocean Conference}}</ref> Still in 2018, they made ''[[Global Citizen – EP 1]]'' available under the pseudonym Los Unidades, with royalties being directed to the institution's endeavours of education and advocacy towards the end of [[extreme poverty]].<ref>{{Cite web|date=30 November 2018|title=Stream Coldplay's New Collaborative EP as Los Unidades|url=https://www.spin.com/2018/11/coldplay-los-unidades-global-citizen-ep-1-listen/|url-status=live|archive-url=https://archive.today/20190213202742/https://www.spin.com/2018/11/coldplay-los-unidades-global-citizen-ep-1-listen/|archive-date=13 February 2019|access-date=16 January 2022|website=Spin}}</ref> In 2020, the music video of "Trouble in Town" was inspired by [[George Orwell]]'s ''[[Animal Farm]]'' (1944) and had all of its proceeds from streaming and publishing donated to [[Innocence Project]] and the African Children's Feeding Scheme.<ref>{{Cite magazine|date=12 March 2020|title=Coldplay Bring Animal Farm to the Present on Trouble In Town Video|url=https://www.rollingstone.com/music/music-news/coldplay-trouble-in-town-video-966121/|url-status=live|magazine=Rolling Stone|archive-url=https://archive.today/20220116232423/https://www.rollingstone.com/music/music-news/coldplay-trouble-in-town-video-966121/|archive-date=16 January 2022|access-date=29 December 2021}}</ref> Coldplay pledged support to [[the Ocean Cleanup]] as well, sponsoring two watercrafts that collect plastic from polluted rivers in [[Malaysia]].<ref>{{Cite web |date=30 March 2021 |title=Coldplay Sponsors Watercraft To Clean Up Polluted Rivers In Malaysia |url=https://www.nme.com/news/music/coldplay-sponsors-watercraft-to-clean-up-polluted-rivers-in-malaysia-2910867 |url-status=live |archive-url=https://archive.today/20220116232457/https://www.nme.com/news/music/coldplay-sponsors-watercraft-to-clean-up-polluted-rivers-in-malaysia-2910867 |archive-date=16 January 2022 |access-date=29 December 2021 |website=NME}}</ref> According to ''[[The Times]]'', the band donated more than £2.1 million to environmental causes through their J Van Mars Foundation in 2021.<ref name="RICH" /> As part of their efforts to make touring sustainable, they collaborated with One Tree Planted to fund a tree per ticket at the [[Music of the Spheres World Tour]].<ref>{{Cite web |date=18 April 2024 |title=Coldplay's Low-Carbon World Tour |url=https://www.livenation.com/exclusives/483/coldplays-low-carbon-world-tour |url-status=live |archive-url=https://web.archive.org/web/20240423081645/https://www.livenation.com/exclusives/483/coldplays-low-carbon-world-tour |archive-date=23 April 2024 |access-date=23 April 2024 |website=Live Nation}}</ref> Following their first Indonesia concert in 2023, Coldplay announced the renewal of their Ocean Cleanup alliance, with a new watercraft being deployed in [[Jakarta]].<ref>{{Cite web |date=17 November 2023 |title=Coldplay Sumbang Kapal Pembersih Sampah di Sungai Cisadane |trans-title=Coldplay Donates Garbage Cleaning Boat at Cisadane River |url=https://www.cnnindonesia.com/hiburan/20231117171020-234-1025727/coldplay-sumbang-kapal-pembersih-sampah-di-sungai-cisadane/ |url-status=live |archive-url=https://archive.today/20231117131230/https://www.cnnindonesia.com/hiburan/20231117171020-234-1025727/coldplay-sumbang-kapal-pembersih-sampah-di-sungai-cisadane/ |archive-date=17 November 2023 |access-date=17 November 2023 |website=CNN Indonesia |language=id}}</ref> In 2024, it was revealed that 10% of the proceeds from their [[Wembley Stadium]] and [[Craven Park, Hull|Craven Park]] performances will be donated to [[Music Venue Trust]] next year, helping grassroots venues and artists in the United Kingdom.<ref>{{Cite web |date=17 September 2024 |title=Coldplay Announce London and Hull Stadium Shows, with 10 Per Cent of Proceeds for Music Venue Trust |url=https://www.nme.com/news/music/coldplay-uk-tour-stadium-london-wembley-hull-music-venue-trust-tickets-3794308 |url-status=live |archive-url=https://web.archive.org/web/20240917180325/https://www.nme.com/news/music/coldplay-uk-tour-stadium-london-wembley-hull-music-venue-trust-tickets-3794308 |archive-date=17 September 2024 |access-date=17 September 2024 |website=NME}}</ref> === Politics and activism === [[File:Believe In Love (Super Bowl 50).png|thumb|alt=A set of rainbow-coloured placards read "Believe in Love" in a stadium|The ending of Coldplay's [[Super Bowl 50 halftime show]] performance]] The band have been vocal about [[fair trade]] and supported [[Oxfam]]'s [[Make Trade Fair]] campaign by collecting more than 70,000 signatures for their Big Noise petition on [[A Rush of Blood to the Head Tour]] (2002–03) and [[Twisted Logic Tour]] (2005–07).<ref>{{Cite web |date=23 March 2006 |title=During Second Leg of US Tour, Coldplay Campaigns to Make Trade Fair |url=https://www.oxfamamerica.org/explore/stories/during-second-leg-of-us-tour-coldplay-campaigns-to-make-trade-fair/ |url-status=live |archive-url=https://archive.today/20220116231631/https://www.oxfamamerica.org/explore/stories/during-second-leg-of-us-tour-coldplay-campaigns-to-make-trade-fair/ |archive-date=16 January 2022 |access-date=29 December 2021 |website=Oxfam America}}</ref> Martin, who lives in the United States, criticised the [[2003 invasion of Iraq]] during a show for [[Teenage Cancer Trust]] at [[Royal Albert Hall]], encouraging people at the venue to "sing against war".<ref>{{Cite web|date=23 March 2003|title=Liam Gallagher Slams Chris Martin's Anti-war Stance|url=https://www.nme.com/news/oasis/13953|url-status=live|archive-url=https://web.archive.org/web/20091116175347/https://www.nme.com/news/oasis/13953|archive-date=16 November 2009|access-date=29 December 2021|website=NME}}</ref> He has also backed [[Democratic Party (United States)|Democratic]] presidential candidates [[John Kerry]] in 2004 and [[Barack Obama]] in 2008.<ref>{{Cite news |date=9 February 2004 |title=Kerry, On A Roll |work=CNN |url=http://edition.cnn.com/2004/ALLPOLITICS/02/09/mgrind.day.mon/ |access-date=29 December 2021 |archive-url=https://web.archive.org/web/20110818013844/http://edition.cnn.com/2004/ALLPOLITICS/02/09/mgrind.day.mon/ |archive-date=18 August 2011}} * {{Cite web |date=29 January 2009 |title=Chris Martin Shows Obama Support |url=https://www.clashmusic.com/news/chris-martin-shows-obama-support |url-status=live |archive-url=https://web.archive.org/web/20090203092945/https://www.clashmusic.com/news/chris-martin-shows-obama-support |archive-date=3 February 2009 |access-date=29 December 2021 |work=Clash}}</ref> Coldplay take part in [[Meatless Monday|Meat Free Mondays]] as well; the campaign was launched by [[Paul McCartney]] in hopes to slow climate change by having at least one meat free day a week.<ref>{{Cite web|date=18 June 2009|title=Coldplay Back Meat Free Monday|url=http://www.coldplay.com/newsdetail.php?id=426&page=0|url-status=dead|archive-url=https://web.archive.org/web/20090620194605/http://www.coldplay.com/newsdetail.php?id=426&page=0|archive-date=20 June 2009|access-date=29 December 2021|publisher=Coldplay}}</ref> In 2011, they endorsed the song "[[Freedom for Palestine]]" by posting the music video on their social media and received over 12,000 comments debating the message in less than a day.<ref>{{Cite news |date=3 June 2011 |title=Coldplay Angers Fans by Telling Them to Check Out Freedom for Palestine Video |url=https://www.washingtonpost.com/blogs/blogpost/post/coldplay-angers-fans-by-telling-them-to-check-out-freedom-for-palestine-video/2011/06/03/AG50OvHH_blog.html |url-status=live |archive-url=https://web.archive.org/web/20151105190912/https://www.washingtonpost.com/blogs/blogpost/post/coldplay-angers-fans-by-telling-them-to-check-out-freedom-for-palestine-video/2011/06/03/AG50OvHH_blog.html |archive-date=5 November 2015 |access-date=29 December 2021 |newspaper=The Washington Post}}</ref> [[Facebook]] later removed their publication because its content was reported as abusive by numerous users.<ref>{{Cite web |date=9 June 2011 |title=Palestine Campaign Song Generates Controversy Ahead of Release |url=http://www.theguardian.com/world/view-from-jerusalem-with-harriet-sherwood/2011/jun/09/palestinian-territories-gaza |url-status=live |archive-url=https://archive.today/20220116233139/https://www.theguardian.com/world/view-from-jerusalem-with-harriet-sherwood/2011/jun/09/palestinian-territories-gaza |archive-date=16 January 2022 |access-date=29 December 2021 |website=The Guardian}}</ref> The band have also refused to play in Israel.<ref>{{Cite web |date=24 November 2023 |title=Musicians Who Refuse to Perform in Israel |url=https://www.newsweek.com/celebrities-refuse-perform-israel-1844673 |url-status=live |archive-url=https://web.archive.org/web/20240613135403/https://www.newsweek.com/celebrities-refuse-perform-israel-1844673 |archive-date=13 June 2024 |access-date=13 June 2024 |website=Newsweek}}</ref> In 2023, Martin reaffirmed their support for Palestine during a show, adding that "We don't believe in oppression, or occupation, terrorism or genocide".<ref>{{Cite news |date=16 November 2023 |title=Coldplay Reaffirms Support for Palestine at Latest Concert: We Don't Believe in Oppression, Occupation, Terrorism or Genocide |url=https://www.sinardaily.my/article/212782/focus/national/coldplay-reaffirms-support-for-palestine-at-latest-concert-quotwe-dont-believe-in-oppression-occupation-terrorism-or-genocidequot |url-status=live |archive-url=https://web.archive.org/web/20240613140902/https://www.sinardaily.my/article/212782/focus/national/coldplay-reaffirms-support-for-palestine-at-latest-concert-quotwe-dont-believe-in-oppression-occupation-terrorism-or-genocidequot |archive-date=13 June 2024 |access-date=13 June 2024 |newspaper=Sinar Daily}}</ref> Coldplay have supported the [[LGBT community]] as well, sparking controversy with their [[Super Bowl 50 halftime show]] performance.<ref name="SB50">{{Cite web |date=8 February 2016 |title=Coldplay & Beyoncé Accused of Gay Propaganda in Last Night's Super Bowl Halftime Show |url=https://www.dailydot.com/irl/super-bowl-halftime-gay-propaganda/ |url-status=live |archive-url=https://archive.today/20220116233516/https://www.dailydot.com/irl/super-bowl-halftime-gay-propaganda/ |archive-date=16 January 2022 |access-date=29 December 2021 |website=The Daily Dot}}</ref> The band were accused by [[Conservatism in the United States|conservatives]] of promoting a "[[gay agenda]]" at the end,<ref name="SB50" /> when rainbow-coloured placards were flipped to form the phrase "Believe in Love".<ref>{{Cite web|first=|date=8 February 2016|title=Super Bowl 50's Pro-Gay Marriage Moment Sends A Beautiful Message About Love|url=https://www.bustle.com/articles/140337-super-bowl-50s-pro-gay-marriage-moment-sends-a-beautiful-message-about-love|url-status=live|archive-url=https://archive.today/20220116233539/https://www.bustle.com/articles/140337-super-bowl-50s-pro-gay-marriage-moment-sends-a-beautiful-message-about-love|archive-date=16 January 2022|access-date=29 December 2021|website=Bustle}}</ref> American magazine ''[[The Advocate (magazine)|The Advocate]]'' ranked it among the most memorable LGBTQ moments of the event.<ref>{{Cite web |date=8 February 2016 |title=8 Super Bowl Moments LGBTs are Still Talking About |url=https://www.advocate.com/sports/2016/2/07/8-super-bowl-moments-lgbt-are-still-talking-about#toggle-gdpr |url-status=live |archive-url=https://archive.today/20230513013816/https://www.advocate.com/sports/2016/2/07/8-super-bowl-moments-lgbt-are-still-talking-about%23toggle-gdpr |archive-date=13 May 2023 |access-date=13 May 2023 |website=The Advocate}}</ref> In 2016, they favoured "Vote Remain" at the [[2016 United Kingdom European Union membership referendum|United Kingdom European Union membership referendum]].<ref name="BREXIT" /> Following [[Brexit]], Martin stated the "decision does not represent us or indeed most of our generation and the generation following us".<ref name="BREXIT">{{Cite web |date=28 July 2016 |title=Coldplay's Chris Martin Appeals for Unity After Brexit |url=https://www.digitalspy.com/music/news/a799058/coldplay-chris-martin-appeals-for-unity-after-brexit/ |url-status=live |archive-url=https://archive.today/20220116233730/https://www.digitalspy.com/music/a799058/coldplay-chris-martin-appeals-for-unity-after-brexit/ |archive-date=16 January 2022 |access-date=29 December 2021 |website=Digital Spy}}</ref> A year later, the group appeared at [[One Love Manchester]], a benefit concert organised by [[Ariana Grande]] in response to the [[Manchester Arena bombing]] which raised funds to help victims of the attack.<ref>{{Cite news|date=30 May 2017|title=Ariana Grande's Manchester Benefit Concert to Air Live on BBC One|work=Evening Standard|url=https://www.standard.co.uk/stayingin/tvfilm/ariana-grande-s-manchester-benefit-concert-to-air-live-on-bbc-one-a3552716.html|url-status=live|access-date=29 December 2021|archive-url=https://web.archive.org/web/20170613201342/http://www.standard.co.uk/stayingin/tvfilm/ariana-grande-s-manchester-benefit-concert-to-air-live-on-bbc-one-a3552716.html|archive-date=13 June 2017}}</ref> Coldplay were also special guests at [[A Concert for Charlottesville|Concert for Charlottesville]], a show focused on aiding the victims of the [[Unite the Right rally]].<ref>{{Cite web|date=25 September 2017|title=A Concert for Charlottesville: Thousands Pack Stadium for Unity Concert|url=https://www.usatoday.com/story/life/2017/09/25/thousands-pack-charlottesville-stadium-for-unity-concert/105976476/|url-status=live|archive-url=https://archive.today/20220116234136/https://www.usatoday.com/story/life/2017/09/25/thousands-pack-charlottesville-stadium-for-unity-concert/105976476/|archive-date=16 January 2022|access-date=29 December 2021|website=USA Today}}</ref> In 2019, the band released ''[[Everyday Life (Coldplay album)|Everyday Life]]'', which saw them voicing more prominently their stance against [[racism]], [[police brutality]] and [[gun violence]].<ref name="DFTB" /> Two years later, they were among the artists who signed a public letter endorsing the [[Equality Act (United States)|Equality Act]].<ref>{{Cite web |title=Artist Letter in Support of the Equality Act |url=https://theallycoalition.org/equality-act/ |url-status=live |archive-url=https://archive.today/20220116233657/https://theallycoalition.org/equality-act/ |archive-date=16 January 2022 |access-date=29 December 2021 |website=The Ally Coalition}}</ref> In 2023, the [[Malaysian Islamic Party]] attempted to cancel the group's concert at [[Bukit Jalil National Stadium]], as Martin often waves the [[Rainbow flag (LGBT)|pride flag]] during performances.<ref>{{Cite web |date=10 May 2023 |title=PAS Questions Government Allowing Coldplay to Perform Live Concert in Malaysia |url=https://www.nst.com.my/news/nation/2023/05/907853/pas-questions-government-allowing-coldplay-perform-live-concert-malaysia |url-status=live |archive-url=https://archive.today/20230513023534/https://www.nst.com.my/news/nation/2023/05/907853/pas-questions-government-allowing-coldplay-perform-live-concert-malaysia |archive-date=13 May 2023 |access-date=13 May 2023 |website=New Straits Times}}</ref> === Endorsements === Despite their worldwide popularity, Coldplay have remained notoriously protective of how their material appears in media.<ref name="SMLT">{{Cite web |date=1 March 2012 |title=Top 5 Things You May Not Know About Coldplay |url=http://abcnews.go.com/blogs/entertainment/2012/03/top-5-things-you-may-not-know-about-coldplay |url-status=live |archive-url=https://archive.today/20220106210922/https://abcnews.go.com/blogs/entertainment/2012/03/top-5-things-you-may-not-know-about-coldplay |archive-date=6 January 2022 |access-date=19 August 2021 |website=ABC News}}</ref> The band allow songs to be used in television shows and movies regularly, but most commercials are forbidden.<ref>{{Cite web |date=March 2003 |title=Countdown for Clocks |url=http://www.coldplay.com/ezine/ezine8.pdf |url-status=dead |archive-url=https://web.archive.org/web/20050514210230/http://www.coldplay.com/ezine/ezine8.pdf |archive-date=14 May 2005 |access-date=13 June 2022 |website=Coldplay E-Zine}}</ref> In 2002, ''[[NME]]'' reported they turned down over $85 million in contracts from companies including [[Gatorade]], [[Diet Coke]] and [[Gap Inc.|Gap]].<ref>{{Cite web |date=24 August 2002 |title=No Trouble for Adverts |url=https://www.nme.com/news/music/coldplay-615-1381235 |url-status=live |archive-url=https://archive.today/20220106211612/https://www.nme.com/news/music/coldplay-615-1381235 |archive-date=6 January 2022 |access-date=6 January 2022 |website=NME}}</ref> Martin stated "We would not be able to live with ourselves if we sold the songs' meanings like that".<ref name="SMLT" /> The first time one of their songs were used for advertisements was with "[[Viva la Vida]]" in 2008, the group signed a deal with [[Apple Inc.|Apple]] to promote the exclusive availability of the single on [[iTunes Store]].<ref>{{Cite web|date=21 May 2008|title=Coldplay iTunes Ad Debuts on US TV|url=http://www.musicweek.com/story.asp?sectioncode=1&storycode=1034284|url-status=live|archive-url=https://archive.today/20120526061201/http://www.musicweek.com/story.asp?sectioncode=1&storycode=1034284|archive-date=26 May 2012|access-date=6 January 2022|work=Music Week}}</ref> In 2010, Martin appeared at the company's annual special event.<ref>{{Cite web|date=1 September 2010|title=Apple Special Event September 2010|url=https://www.apple.com/apple-events/september-2010/|url-status=dead|archive-url=https://web.archive.org/web/20100903202039/http://www.apple.com/apple-events/september-2010/|archive-date=3 September 2010|access-date=28 December 2021|work=Apple Inc}}</ref> Following the death of [[Steve Jobs]], Coldplay performed on his memorial service at [[Apple Infinite Loop|Apple Campus]], posthumously thanking his support.<ref>{{Cite web|date=24 October 2011|title=Watch The October 19th, 2011 Apple Event Celebrating Steve Jobs|url=https://tidbits.com/2011/10/24/watch-the-19-october-2011-apple-event-celebrating-steve-jobs/|url-status=live|archive-url=https://web.archive.org/web/20211201222118/https://tidbits.com/2011/10/24/watch-the-19-october-2011-apple-event-celebrating-steve-jobs/|archive-date=1 December 2021|access-date=6 January 2022|website=TidBits}}</ref> [[File:A_Sky_Full_of_Stars_Target_AD_(2014).png|thumb|alt=Coldplay floating in the air with their respective instruments, assisted by cables|[[Target Corporation|Target]] commercial where Coldplay promoted ''[[Ghost Stories (Coldplay album)|Ghost Stories]]'' (2014)]] Six years later, they took part in a [[Target Corporation|Target]] commercial which promoted the exclusive deluxe edition of ''[[Ghost Stories (Coldplay album)|Ghost Stories]]'' (2014).<ref>{{Cite web|date=5 May 2014|title=There's a Sky Full of (Paper) Stars in Coldplay's Target Commercial|url=http://corporate.target.com/article/2014/05/theres-a-sky-full-of-paper-stars-in-coldplays-targ|url-status=live|archive-url=https://archive.today/20220106213802/https://corporate.target.com/article/2014/05/theres-a-sky-full-of-paper-stars-in-coldplays-targ|archive-date=6 January 2022|access-date=11 June 2021|website=Target}}</ref> Meanwhile, the music video for "[[Adventure of a Lifetime]]", which was directed by [[Mat Whitecross]] and recorded at [[The Imaginarium]], had a [[Beats Electronics|Beats]] product placement.<ref>{{Cite web|date=10 March 2016|title=Bands & Brands: The New Music Business|url=https://www.campaignlive.co.uk/article/bands-brands-new-music-business/1386597|url-status=live|archive-url=https://archive.today/20220106214130/https://www.campaignlive.co.uk/article/bands-brands-new-music-business/1386597|archive-date=6 January 2022|access-date=6 January 2022|website=Campaign}}</ref> The company was allowed to use some parts of the video on their commercials as a return for covering the budget. In 2018, director [[Jon M. Chu]] revealed he sent a letter directly to the band laying out all his reasons in order to get a permission for using "[[Yellow (Coldplay song)|Yellow]]" on ''[[Crazy Rich Asians (film)|Crazy Rich Asians]]''.<ref>{{Cite web|date=19 August 2018|title=Crazy Rich Asians: Read the Letter That Convinced Coldplay to Allow Yellow in the Movie|url=https://www.hollywoodreporter.com/news/general-news/read-crazy-rich-asians-director-s-letter-coldplay-yellow-1135826/|url-status=live|archive-url=https://archive.today/20220106210409/https://www.hollywoodreporter.com/news/general-news/read-crazy-rich-asians-director-s-letter-coldplay-yellow-1135826/|archive-date=6 January 2022|access-date=6 January 2022|website=The Hollywood Reporter}}</ref> After it was granted, a Chinese-language cover of the track was commissioned as well. In 2021, Coldplay announced a major partnership with German multinational [[BMW]] as part of their efforts to make touring as sustainable as possible.<ref name="BMWHP">{{Cite press release |title=The First-Ever BMW iX and the First-ever BMW i4: Joint Global Campaign Plays to the Rhythm of Coldplay's New Hit |url=https://www.press.bmwgroup.com/global/article/detail/T0335298EN/the-first-ever-bmw-ix-and-the-first-ever-bmw-i4:-joint-global-campaign-plays-to-the-rhythm-of-coldplay-s-new-hit?language=en |publisher=BMW Group |date=11 June 2021 |access-date=13 June 2021 |archive-date=6 January 2022 |archive-url=https://archive.today/20220106225032/https://www.press.bmwgroup.com/global/article/detail/T0335298EN/the-first-ever-bmw-ix-and-the-first-ever-bmw-i4:-joint-global-campaign-plays-to-the-rhythm-of-coldplay-s-new-hit?language=en |url-status=live}}</ref> They commented the company's technology, which includes the first recyclable car batteries in the world, is able to power live performances almost entirely from renewable energy.<ref>{{Cite web|date=18 December 2021|title=Coldplay's New Tour Powered by BMW Batteries|url=https://luxuryboutiquemagazine.com/2021/10/18/coldplays-new-tour-powered-by-bmw-batteries/|url-status=live|archive-url=https://archive.today/20220106230929/https://luxuryboutiquemagazine.com/2021/10/18/coldplays-new-tour-powered-by-bmw-batteries/|archive-date=6 January 2022|access-date=6 January 2022|website=Luxury Boutique}}</ref> As part of the deal, the band contributed on the marketing of two electric cars from the company and allowed "[[Higher Power (Coldplay song)|Higher Power]]" to be used in advertisements.<ref name="BMWHP" /> In 2022, [[DHL]] became Coldplay's freight partner for the [[Music of the Spheres World Tour]] (2022–25) in order to reduce the logistical impact of the shows and avoid the use of fossil fuels.<ref>{{Cite web |date=15 March 2023 |title=Coldplay Investe em Biocombustível, Tecnologia e Materiais Reutilizáveis por Turnê Mais Sustentável |trans-title=Coldplay Invest in Biofuel, Technology and Reusable Materials for More Sustainable Touring |url=https://exame.com/negocios/coldplay-investe-biocombustivel-tecnologia-e-materiais-reutilizaveis-turne-sustentavel/ |url-status=live |archive-url=https://archive.today/20230528165554/https://exame.com/negocios/coldplay-investe-biocombustivel-tecnologia-e-materiais-reutilizaveis-turne-sustentavel/ |archive-date=28 May 2023 |access-date=28 May 2023 |website=Exame |language=pt}}</ref>
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