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==Ethics and standards== {{See also|Licensure|Professional certification|Professional ethics}} Since the mid-1990s, coaching [[professional association]]s have worked towards developing training standards.<ref name="Passmore"/>{{rp|287β312}}<ref name="Grant Cavanagh">{{cite book |last1=Grant |first1=Anthony M. |last2=Cavanagh |first2=Michael J. |date=2011 |chapter=Coaching and Positive Psychology: Credentialing, Professional Status, and Professional Bodies |editor1-last=Sheldon |editor1-first=Kennon M. |editor2-last=Kashdan |editor2-first=Todd B. |editor3-last=Steger |editor3-first=Michael F. |title=Designing Positive Psychology: Taking Stock and Moving Forward |location=Oxford; New York |publisher=[[Oxford University Press]] |pages=295β312 |isbn=9780195373585 |oclc=610144651 |doi=10.1093/acprof:oso/9780195373585.003.0019 |chapter-url=https://books.google.com/books?id=5itnDAAAQBAJ&pg=PA295}}</ref> Psychologist Jonathan Passmore noted in 2016:<ref name="Passmore"/>{{rp|3}} {{blockquote|text=While coaching has become a recognized intervention, sadly there are still no standards or licensing arrangements which are widely recognized. Professional bodies have continued to develop their own standards, but the lack of regulation means anyone can call themselves a coach. ... Whether coaching is a profession which requires regulation, or is professional and requires standards, remains a matter of debate.}} One of the challenges in the field of coaching is upholding levels of professionalism, standards, and ethics.<ref name="Grant Cavanagh"/> To this end, coaching bodies and organizations have codes of ethics and member standards.<ref name="Passmore"/>{{rp|287β312}}<ref>{{cite book |last1=Passmore |first1=Jonathan |last2=Mortimer |first2=Lance |date=2011 |chapter=Ethics in Coaching |editor1-last=Hernez-Broome |editor1-first=Gina |editor2-last=Boyce |editor2-first=Lisa A. |title=Advancing Executive Coaching: Setting the Course for Successful Leadership Coaching |series=The Professional Practice Series |location=San Francisco |publisher=[[Jossey-Bass]] |isbn=9780470553329 |oclc=635455413 |pages=205β227 |chapter-url=http://www.jonathanpassmore.com/resources/Ethics%20in%20Coaching%20-%20Passmore%20&%20Mortimer%202011.pdf |access-date=19 July 2021 |archive-date=3 December 2020 |archive-url=https://web.archive.org/web/20201203094918/http://www.jonathanpassmore.com/resources/Ethics%20in%20Coaching%20-%20Passmore%20%26%20Mortimer%202011.pdf |url-status=dead }}</ref> However, because these bodies are not regulated, and because coaches do not need to belong to such a body, ethics and standards are variable in the field.<ref name="Grant Cavanagh"/> In February 2016, the Association for Coaching (AC) and the European Mentoring and Coaching Council (EMCC) launched a "Global Code of Ethics" for the entire industry; individuals, associations, and organizations are invited to become signatories to it.<ref>{{cite web |last1=Woods |first1=Declan |last2=Sleightholm |first2=David |title=For Joint Release on 5th February 2016 - Global Code of Ethics for Coaches and Mentors |publisher=[[PRWeb]] |date=5 February 2016 |url=https://www.prweb.com/releases/for_joint_release_on_5th_february_2016_global_code_of_ethics_for_coaches_and_mentors/prweb13201905.htm |archive-url=https://web.archive.org/web/20160208080737/http://www.prweb.com/releases/2016/02/prweb13201905.htm |archive-date=8 February 2016 |url-status=live |access-date=13 May 2016}}</ref><ref>{{cite book |last1=Iordanou |first1=Ioanna |last2=Hawley |first2=Rachel |last3=Iordanou |first3=Christiana |date=2017 |title=Values and Ethics in Coaching |location=Thousand Oaks, CA |publisher=[[SAGE Publications]] |isbn=9781473919563 |oclc=948548464 |url=https://books.google.com/books?id=yuAqDQAAQBAJ&pg=PA1}}</ref>{{rp|1}} Many coaches have little training in comparison to the training requirements of some other helping professions: for example, [[licensure]] as a [[Counseling psychology|counseling psychologist]] in the State of [[California]] requires 3,000 hours of supervised professional experience.<ref>{{cite web |title=An Overview of Licensure as a Psychologist |publisher=California Board of Psychology |url=http://www.psychology.ca.gov/applicants/license.shtml |access-date=4 July 2015 |archive-url=https://web.archive.org/web/20150706131838/http://www.psychology.ca.gov/applicants/license.shtml |archive-date=6 July 2015 |url-status=dead }}</ref> Some coaches are both certified coaches and licensed counseling psychologists, integrating coaching and counseling.<ref>{{cite book |last1=Popovic |first1=Nash |last2=Jinks |first2=Debra |date=2014 |title=Personal Consultancy: A Model for Integrating Counselling and Coaching |location=London; New York |publisher=[[Routledge]] |isbn=9780415833929 |oclc=842330076}}</ref> Critics see life coaching as akin to [[psychotherapy]] but without the legal restrictions and state regulation of psychologists.<ref name="Grant Cavanagh"/><ref name="USAToday">{{cite news |last=Guay |first=Jennifer |date=16 January 2013 |url=http://college.usatoday.com/2013/01/16/millennials-enter-growing-controversial-field-of-life-coaching/ |title=Millennials Enter Growing, Controversial Field of Life Coaching |newspaper=[[USA Today]] |access-date=4 July 2015 |archive-url=https://web.archive.org/web/20180731105833/http://college.usatoday.com/2013/01/16/millennials-enter-growing-controversial-field-of-life-coaching/ |archive-date=31 July 2018 |url-status=dead }}</ref><ref name="NYTimes">{{Citation |title=Should a Life Coach Have a Life First? |first=Spencer |last=Morgan |newspaper=The New York Times |date=27 January 2012 |url=https://www.nytimes.com/2012/01/29/fashion/should-a-life-coach-have-a-life-first.html |access-date=4 July 2015}}.</ref><ref>{{cite web |last=Pagliarini |first=Robert |date=20 December 2011 |title=Top 10 Professional Life Coaching Myths |url=http://www.cbsnews.com/news/top-10-professional-life-coaching-myths/ |work=[[CBS News]] |access-date=4 July 2015}}</ref> There are no state regulations/licensing requirements for coaches. Due to lack of regulation, people who have no formal training or certification can legally call themselves life or wellness coaches.<ref>{{cite web |last=O'Brien |first=Elizabeth |title=10 Things Life Coaches Won't Tell You |url=http://www.marketwatch.com/story/10-things-life-coaches-wont-tell-you-2014-09-05 |publisher=[[MarketWatch]] |date=8 September 2014 |access-date=4 July 2015}}</ref>
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