Editing 2002 Winter Olympics (section)

==Marketing==
[[File:Boeing 777-200.jpg|thumb|right|[[Delta Air Lines|Delta]]'s [[Boeing 777]]-200ER (N864DA) in [[livery]] commemorating the Games]]The overall branding of the 2002 Winter Olympics was based on a concept entitled "Land of Contrast — Fire and Ice", which featured a palette of warm and cool colors to contrast the warmer, rugged, [[Colorado Plateau|red-rock areas]] of Southern Utah from the colder, mountainous regions of Northern Utah.<ref name="SLOC_Official_Report_designs">{{cite book|last=Salt Lake Organizing Committee|url=http://www.la84foundation.org/6oic/OfficialReports/2002/2002v1.pdf|title=Official Report of the XIX Olympic Winter Games|year=2002|isbn=978-0-9717961-0-2|page=206|access-date=October 20, 2010|archive-url=https://web.archive.org/web/20101008034211/http://www.la84foundation.org/6oic/OfficialReports/2002/2002v1.pdf|archive-date=October 8, 2010|url-status=live}}</ref>

The emblem for the 2002 Winter Olympics was unveiled in August 1997, consisting of a stylized snowflake with segments colored in blue, orange, and yellow. The emblem was designed to resemble an Olympic cauldron and flame, as well as a sun rising from behind mountains. The orange center section of the flame was intended to reflect traditional [[Navajo weaving]].<ref name="SLOC_Official_Report_designs" /> The official event pictograms were inspired by [[branding irons]], and the line thickness and 30-degree angles mirrored those of the emblem.<ref name="SLOC_Official_Report_designs" />

===Mascots===
[[File:Salt Lake 2002 Olympic Mascots.svg|upright|thumb|[[Powder, Copper, Coal and Otto|Powder, Copper and Coal]], the 2002 Olympic mascots]]
{{Main|Powder, Copper and Coal}}
The designs of the mascots of the 2002 Winter Olympics were unveiled on May 19, 1999, during an event marking 1,000 days until the opening ceremony.<ref>{{cite news|author=Jerry Spangler|date=May 13, 1999|title=S.L. party to offer fun, Games|newspaper=Deseret News|url=http://www.deseretnews.com/article/696713/SL-party-to-offer-fun-Games.html|access-date=October 31, 2010|archive-date=October 21, 2012|archive-url=https://web.archive.org/web/20121021201917/http://www.deseretnews.com/article/696713/SL-party-to-offer-fun-Games.html|url-status=dead}}</ref>  The mascots represent three animals native to the [[western United States]] — a [[snowshoe hare]], [[coyote]], and [[American black bear]] respectively, with each mascot symbolizing a character from the legends of local Native Americans, and wearing a charm around their neck with an original [[Ancestral Puebloans|Anasazi]] or [[Fremont culture|Fremont]]-style [[petroglyph]]. For the first time in Olympic history, the names of the mascots were determined by a public vote, using name suggestions submitted by local students; on September 25, the names of the mascots were officially announced as Powder, Copper, and Coal respectively.<ref name="DN_names_announced">{{cite news|author=Jerry Spangler|date=September 26, 1999|title=Mascots are Coal, Powder, Copper|newspaper=Deseret News|url=https://www.deseret.com/1999/9/26/19467646/mascots-are-coal-powder-copper/|access-date=October 31, 2010|archive-date=October 21, 2012|archive-url=https://web.archive.org/web/20121021201938/http://www.deseretnews.com/article/719801/Mascots-are-Coal---Powder-Copper.html|url-status=live}}</ref>