Editing 1964 New York World's Fair (section)

=== Cuisine ===
{{Main|Food at the 1964 New York World's Fair}}

The fair had a large number of restaurants and eateries.<ref name="Snyder 1964" /><ref>{{cite news |last=Hulse |first=Jerry |date=June 28, 1964 |title=How to Stay Flush at Flushing Meadows |work=Los Angeles Times |pages=B8 |issn=0458-3035 |id={{ProQuest|168622358}}}}</ref> When it opened, there were between 110 and 114 eateries, 61 of  which were within pavilions.<ref name="Alpert p. 21" /><ref name="Samuel p. 153">{{harvnb|Samuel|2007|ps=.|page=153}}</ref> There were six specialty restaurants and 25 fine-dining restaurants operated by Brass Rail.<ref>{{Cite news |date=May 9, 1964 |title=Highlights Of New York World's Fair |work=New York Amsterdam News |page=21 |id={{proQuest|226732966}}}}</ref> [[Restaurant Associates]] was contracted to operate several of the restaurants but its contract was canceled because of a dispute over signage,<ref>{{cite magazine |date=August 9, 1961 |title=Vaudeville: World's Fair-RA Deal KO'd by Tiff Over Signs |magazine=Variety |page=48 |volume=223 |issue=11 |id={{ProQuest|1014831447}} |postscript=none}}; {{Cite news |date=August 3, 1961 |title=Food Concern Ends Contract With Fair |url=https://www.nytimes.com/1961/08/03/archives/food-concern-ends-contract-with-fair.html |access-date=May 24, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=May 24, 2024 |archive-url=https://web.archive.org/web/20240524203016/https://www.nytimes.com/1961/08/03/archives/food-concern-ends-contract-with-fair.html |url-status=live }}</ref> and Brass Rail instead received the contract.<ref name="Alpert p. 21" /><ref>{{cite news |date=September 8, 1961 |title=Brass Rail Gets Contract to Feed Visitors to Fair |work=New York Herald Tribune |page=19 |issn=1941-0646 |id={{ProQuest|1327520914}}}}</ref> Ten of Brass Rail's restaurants were designed by [[Victor Lundy]] and had canopies shaped like bunches of white balloons.<ref name="nyt-1964-04-223">{{Cite news |date=April 22, 1964 |title=Architecture:Chaos of Good, Bad and Joyful; Grotesque Contrasts, Wholly Unplanned, Give Fair Charm; Few Ideas Are New—State Pavilion Is Star of Show |url=https://www.nytimes.com/1964/04/22/archives/architecturechaos-of-good-bad-and-joyful-grotesque-contrasts-wholly.html |access-date=May 27, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=May 12, 2024 |archive-url=https://web.archive.org/web/20240512191449/https://www.nytimes.com/1964/04/22/archives/architecturechaos-of-good-bad-and-joyful-grotesque-contrasts-wholly.html |url-status=live }}</ref><ref name="Stern (1995) p. 1054" /> For the 1965 season, the fair was expanded to include 198 restaurants.<ref name="nyt-1965-04-21" /><ref name="Samuel p. 65" />

Cuisine sold at the fair included [[Belgian waffle]]s, [[7 Up]] drinks, dumplings, pizza, tacos, kimchi, [[Turkish coffee]], [[tandoori chicken]], and hummus. Many of these dishes became popular in New York City and in the U.S. after the fair closed.<ref name="Smith2015">{{cite book |last=Smith |first=Andrew F. |url=https://books.google.com/books?id=NNieCgAAQBAJ&pg=PA651 |title=Savoring Gotham: A Food Lover's Companion to New York City |publisher=Oxford University Press |year=2015 |isbn=978-0-19-939702-0 |page=651 |access-date=June 1, 2024 |archive-date=May 21, 2024 |archive-url=https://web.archive.org/web/20240521012206/https://books.google.com/books?id=NNieCgAAQBAJ&pg=PA651#v=onepage&q&f=false |url-status=live }}</ref><ref name="Levy t903">{{cite web |last=Levy |first=Nicole |date=April 26, 2018 |title=1964 World's Fair Introduced New Yorkers to Belgian Waffles and Falafel |url=https://www.amny.com/lifestyle/eat-and-drink/world-s-fair-food-1-18258740/ |access-date=June 4, 2024 |website=amNewYork |archive-date=June 4, 2024 |archive-url=https://web.archive.org/web/20240604204620/https://www.amny.com/lifestyle/eat-and-drink/world-s-fair-food-1-18258740/ |url-status=live }}</ref> The Thailand pavilion included North America's first Thai restaurant, while the Malaysia pavilion served [[Tiger Beer]] and [[satay]].<ref name="Van Esterik">{{cite book |last=Van Esterik |first=Penny |url=https://books.google.com/books?id=gn7DEAAAQBAJ&pg=PA93 |title=Food Culture in Southeast Asia |publisher=Bloomsbury Publishing |year=2008 |isbn=978-0-313-34420-6 |series=Food Culture around the World |page=93 |access-date=June 3, 2024 |archive-date=June 3, 2024 |archive-url=https://web.archive.org/web/20240603175002/https://books.google.com/books?id=gn7DEAAAQBAJ&pg=PA93 |url-status=live }}</ref> During the 1964 season, many meals cost 99 cents because any food below $1 could not be taxed.<ref name="nyt-1965-05-17">{{Cite news |last=Alden |first=Robert |date=May 17, 1965 |title=Food Is Cheaper at Fair This Year; Several Restaurants Open for Budget-Minded Visitor |url=https://www.nytimes.com/1965/05/17/archives/food-is-cheaper-at-fair-this-year-several-restaurants-open-for.html |access-date=June 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=June 4, 2024 |archive-url=https://web.archive.org/web/20240604191531/https://www.nytimes.com/1965/05/17/archives/food-is-cheaper-at-fair-this-year-several-restaurants-open-for.html |url-status=live }}</ref> Brewers spent millions of dollars persuading exhibitors to sell their beers.<ref name="nyt-1964-04-24">{{Cite news |date=April 24, 1964 |title=Food and Drink Makers Invest Heavily at Fair |url=https://www.nytimes.com/1964/04/24/archives/food-and-drink-makers-invest-heavily-at-fair-change-in-law-helps.html |access-date=June 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=June 4, 2024 |archive-url=https://web.archive.org/web/20240604233914/https://www.nytimes.com/1964/04/24/archives/food-and-drink-makers-invest-heavily-at-fair-change-in-law-helps.html |url-status=live }}</ref>