Editing Wholesaling (section)

==Direct selling==
{{Main|Direct selling|Direct marketing}}
The alternative to selling wholesale to distributors or retailers is to sell retail<ref>{{Cite web |title=Als Lieferant mitmachen |url=http://www.eu-lieferanten.de/ |url-status=live |archive-url=https://web.archive.org/web/20130411083054/http://www.eu-lieferanten.de/ |archive-date=11 April 2013 |access-date=9 April 2013 |publisher=eu-lieferanten.de |language=de}}</ref> either through company-owned stores or [[E-commerce|online]]. Advantages include receiving a larger slice of the price paid by the consumer; disadvantages include difficulty in reaching consumers.<ref name="NYT03613">{{Cite news |last=Mount |first=Ian |date=6 March 2013 |title=Clothing Companies Trying to Find More Direct Paths to Customers |work=The New York Times |url=https://www.nytimes.com/2013/03/07/business/smallbusiness/clothing-companies-try-to-sell-directly-to-consumers.html |url-status=live |access-date=7 March 2013 |archive-url=https://web.archive.org/web/20130307171519/http://www.nytimes.com/2013/03/07/business/smallbusiness/clothing-companies-try-to-sell-directly-to-consumers.html |archive-date=7 March 2013}}</ref> Direct selling is a business model wherein sellers sell the goods directly to the end customer.<ref>{{Cite journal |title=July |date=2020 |url=http://dx.doi.org/10.5040/9781350115408.ch-007 |journal=Some Things You Should Know |publisher=Bloomsbury Academic |doi=10.5040/9781350115408.ch-007 |isbn=978-1-3501-1340-4 |access-date=24 November 2021}}</ref>