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==Promotion and touring== On September 3, 2001, System of a Down had planned on launching ''Toxicity'' at a free concert in Hollywood, California as a "thank you" to fans. The concert, which was to be held in a parking lot, was set up to accommodate 3,500 people; however, an estimated 7,000 to 10,000 fans showed up. Because of the large excess number of fans, the performance was cancelled by police officers just before System of a Down took the stage. No announcement was made that the concert had been cancelled. Fans waited for more than an hour for the band to appear, but when a banner hanging at the back of the stage that read "System of a Down" was removed by security, the audience rushed the stage, destroying all the band's touring gear (approximately $30,000 worth of equipment) and began to riot, throwing rocks at police, breaking windows, and knocking over portable toilets. The riot lasted six hours, during which six arrests were made. The band's manager, [[David Benveniste|David "Beno" Benveniste]], later said that the riot could have been avoided if System of a Down had been permitted to perform or had they been allowed to make a statement at the concert regarding the cancellation. System of a Down's scheduled in-store performance the next day was cancelled to prevent a similar riot.<ref name="2001riot">{{cite web|last1=Zahlaway|first1=Jon|last2=Devenish|first2=Colin|title=System of a Down cancellation sparks riot|url=http://www.soundspike.com/story2/3600/system-of-a-down-cancellation-sparks-riot/|access-date=February 19, 2018|archive-url=https://web.archive.org/web/20120503101015/http://www.soundspike.com/story2/3600/system-of-a-down-cancellation-sparks-riot/|archive-date=May 3, 2012|date=September 4, 2001|publisher=[[LiveDaily|LiveDaily/Soundspike]]}}</ref> Later that month, System of a Down embarked on tour in the United States and Mexico with [[Slipknot (band)|Slipknot]]. During their concert at [[Grand Rapids, Michigan]]'s [[Van Andel Arena]] in October 2001, Odadjian was harassed, racially profiled and physically beaten by some guards when he attempted to enter backstage. After the attack, he received medical help from the arena personnel and the police in place. Odadjian then filed a lawsuit against DuHadway Kendall Security, the company the guards were working for.<ref>{{cite web |url=https://www.mtv.com/news/zwj49r/system-of-a-down-bassist-sues-security-team-for-humiliating-him-in-front-of-fans |title=System Of A Down Bassist Sues Security Team For Humiliating Him In Front Of Fans |publisher=[[MTV]] |last=Kaufman |first=Gil |date=March 10, 2003 |access-date=September 12, 2022 |archive-date=August 25, 2022 |archive-url=https://web.archive.org/web/20220825180333/https://www.mtv.com/news/zwj49r/system-of-a-down-bassist-sues-security-team-for-humiliating-him-in-front-of-fans |url-status=dead }}</ref> Despite this incident, the tour, as a whole, was a success and System of a Down later co-headlined the [[Iowa World Tour#Pledge of Allegiance|Pledge of Allegiance]] leg of Slipknot's [[Iowa World Tour]].<ref>{{cite web |url=http://www.mtv.com/news/articles/1448681/slipknot-system-tour-dates.jhtml |title=Slipknot, System's Pledge Of Allegiance Tour Dates Announced |publisher=MTV |date=September 6, 2001 |access-date=February 20, 2018 |last=Moss |first=Corey |archive-date=November 3, 2012 |archive-url=https://web.archive.org/web/20121103193653/http://www.mtv.com/news/articles/1448681/slipknot-system-tour-dates.jhtml |url-status=dead }}</ref>
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