Editing TiVo Corporation (section)

===As Rovi===
[[File:Rovi Corporation logo.svg|thumb|right|Rovi Corporation logo]]
On July 16, 2009, Macrovision Solutions Corporation announced the official change of its name to Rovi Corporation.

Rovi announced its first product on January 7, 2010 – TotalGuide, an interactive media guide that incorporated entertainment data, to search, browse and provide recommendations.<ref>{{Cite web|url=http://www.rovicorp.com/company/press-releases/archive/2010/1/7/rovi-showcases-early-versionmedia-guide-and-solutions-portfolio-.html|title=Rovi Showcases Early Version of Media Guide and Solutions Portfolio for Digital Home Entertainment Products during CES 2010|website=Rovicorp.com|access-date=2016-04-29|archive-date=2016-03-07|archive-url=https://web.archive.org/web/20160307152422/http://www.rovicorp.com/company/press-releases/archive/2010/1/7/rovi-showcases-early-versionmedia-guide-and-solutions-portfolio-.html|url-status=live}}</ref> On March 16, 2010, Rovi acquired MediaUnbound for an undisclosed amount. MediaUnbound had helped build static and dynamic personalization and recommendation engines for clients such as Napster, eMusic and MTV Networks.<ref>{{Cite web|url=http://gigaom.com/2010/03/16/rovi-acquires-media-recommendation-firm-mediaunbound/|title=Rovi Acquires Media Recommendation Firm MediaUnbound|last=Lawler|first=Ryan|date=2010-03-16|website=gigaom.com|access-date=2016-04-29|archive-date=2016-03-05|archive-url=https://web.archive.org/web/20160305163739/https://gigaom.com/2010/03/16/rovi-acquires-media-recommendation-firm-mediaunbound/|url-status=live}}</ref> On June 16, 2010, the company announced the Rovi Advertising Network which bundled guide advertising and third-party interactive TV platforms.<ref>{{Cite web|url=http://www.rovicorp.com/company/press-releases/archive/2010/6/16/rovi-launches-advertising-network-with-broad-reach-into-multiple.html|title=Rovi Launches Advertising Network with Broad Reach into Multiple Platforms|website=Rovicorp.com|access-date=2016-04-29|archive-date=2016-03-04|archive-url=https://web.archive.org/web/20160304032306/http://www.rovicorp.com/company/press-releases/archive/2010/6/16/rovi-launches-advertising-network-with-broad-reach-into-multiple.html|url-status=live}}</ref>

On December 23, 2010, the company announced its intention to acquire [[Sonic Solutions]] and its [[DivX]] video software in a deal valued at $720 million. Sonic provided digital video processing, playback and distribution technologies and owned RoxioNow (formerly CinemaNow) an OTT technology provider.<ref>{{Cite web|url=https://www.engadget.com/2010/12/23/rovi-announces-agreement-to-acquire-sonic-solutions-for-720-mil/|title=Rovi announces agreement to acquire Sonic Solutions for $720 million|website=Engadget|access-date=2016-04-29|archive-date=2016-05-06|archive-url=https://web.archive.org/web/20160506081350/http://www.engadget.com/2010/12/23/rovi-announces-agreement-to-acquire-sonic-solutions-for-720-mil/|url-status=live}}</ref><ref>{{Cite web|url=http://news.cnet.com/8301-13506_3-20026481-17.html|title=Rovi to buy Sonic for $720 million|website=CNET|access-date=2016-04-29|archive-date=2014-03-05|archive-url=https://web.archive.org/web/20140305193416/http://news.cnet.com/8301-13506_3-20026481-17.html|url-status=live}}</ref>

On March 1, 2011, Rovi announced its acquisition of online video guide [[SideReel]].<ref>{{Cite web|url=http://gigaom.com/2011/03/01/rovi-sidereel/|title=Rovi Buys Sidereel, Expands to the Web|last=Roettgers|first=Janko|date=2011-03-01|website=gigaom.com|access-date=2016-04-29|archive-date=2016-03-06|archive-url=https://web.archive.org/web/20160306181339/https://gigaom.com/2011/03/01/rovi-sidereel/|url-status=live}}</ref>

The company announced Amoroso's intention to retire on May 26, 2011.<ref>{{Cite web|url=http://www.streetinsider.com/Management+Changes/Rovi+Corp.+(ROVI)+CEO+Amoroso+to+Retire/6539943.html|title=Rovi Corp. (ROVI) CEO Amoroso to Retire|website=StreetInsider.com|access-date=2016-04-29|archive-date=2016-03-03|archive-url=https://web.archive.org/web/20160303235656/http://www.streetinsider.com/Management+Changes/Rovi+Corp.+(ROVI)+CEO+Amoroso+to+Retire/6539943.html|url-status=live}}</ref> Tom Carson, formerly the executive vice president of sales and marketing, was appointed CEO and President in December 2011.<ref>{{Cite web|url=http://itvt.com/story/8651/rovi-promotes-thomas-carson-ceo|title=Rovi Promotes Thomas Carson to CEO {{!}} InteractiveTV Today|website=itvt.com|access-date=2016-04-29|archive-date=2016-03-05|archive-url=https://web.archive.org/web/20160305221717/http://itvt.com/story/8651/rovi-promotes-thomas-carson-ceo|url-status=live}}</ref> Under Carson the company shifted its focus on "growth opportunities related to its core enabling technology and services" and it announced that it intended to sell the Rovi Entertainment Store business.<ref>{{Cite press release|url=http://globenewswire.com/news-release/2013/01/03/514574/10017001/en/Rovi-Announces-Intent-to-Pursue-Sale-of-Rovi-Entertainment-Store-Business-and-Narrows-Estimates-Range-for-Fiscal-2012.html|title=Rovi Announces Intent to Pursue Sale of Rovi Entertainment Store Business and Narrows Estimates Range for Fiscal 2012|website=GlobeNewswire News Room|date=January 3, 2013 |language=en-US|access-date=2016-04-29|archive-date=2016-03-05|archive-url=https://web.archive.org/web/20160305201431/https://globenewswire.com/news-release/2013/01/03/514574/10017001/en/Rovi-Announces-Intent-to-Pursue-Sale-of-Rovi-Entertainment-Store-Business-and-Narrows-Estimates-Range-for-Fiscal-2012.html|url-status=live}}</ref> It entered into separate agreements to sell the Rovi Entertainment Store to Reliance Majestic Holdings, a private equity-backed company; and its consumer websites to All Media Networks, a new company, in July 2013.<ref>{{Cite web|url=http://www.marketwatch.com/story/rovi-corporation-reports-second-quarter-2013-financial-performance-2013-07-31|title=Rovi Corporation Reports Second Quarter 2013 Financial Performance|website=MarketWatch|access-date=2016-04-29|archive-date=2016-03-04|archive-url=https://web.archive.org/web/20160304060522/http://www.marketwatch.com/story/rovi-corporation-reports-second-quarter-2013-financial-performance-2013-07-31|url-status=live}}</ref> Continuing on this path, the company made a similar announcement in January 2014 indicating its intent to sell the DivX and MainConcept businesses.

On April 1, 2013, Rovi acquired Integral Reach, a provider of predictive analysis services. The technology would be integrated into Rovi's audience analysis services.<ref name="bandc-notable">{{cite web|title=5 Notable Rovi Acquisitions Before TiVo|url=http://www.broadcastingcable.com/news/news-articles/5-notable-rovi-acquisitions-tivo/156092|website=Broadcasting and Cable|date=April 29, 2016 |access-date=9 November 2016|archive-date=9 November 2016|archive-url=https://web.archive.org/web/20161109224223/http://www.broadcastingcable.com/news/news-articles/5-notable-rovi-acquisitions-tivo/156092|url-status=live}}</ref>

In April 2013, [[Facebook]] began licensing Rovi metadata for use within the service.<ref>{{Cite web|url=https://thenextweb.com/insider/2013/04/16/facebook-partners-with-rovi-to-bring-more-in-depth-movie-and-tv-content-info-to-user-profiles/|title=Facebook Partners With Rovi To Bring In-Depth Video Content To Users|last=Yeung|first=Ken|date=2013-04-16|website=The Next Web|language=en-US|access-date=2016-04-29|archive-date=2016-05-29|archive-url=https://web.archive.org/web/20160529083541/http://thenextweb.com/insider/2013/04/16/facebook-partners-with-rovi-to-bring-more-in-depth-movie-and-tv-content-info-to-user-profiles/|url-status=live}}</ref>