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==Circulation== The circulation of {{Lang|sv|Svenska Dagbladet}} was 185,000 copies in 2003.<ref>{{cite web|title=World Press Trends|url=http://www.wan-press.org/ecrire/upload/wpt2004.pdf|publisher=World Association of Newspapers|access-date=15 February 2015|location=Paris|date=2004|archive-date=8 February 2015|archive-url=https://web.archive.org/web/20150208082604/http://www.wan-press.org/ecrire/upload/wpt2004.pdf|url-status=dead}}</ref> The paper had a circulation of 187,100 copies on weekdays in 2005.<ref name=swi>{{cite web|title=Swedish mass media |url=http://www.swedenabroad.com/SelectImageX/178411/Swedish_mass_media%5B1%5D.pdf |publisher=Swedish Institute |access-date=18 November 2014 |date=2006 |url-status=dead |archive-url=https://web.archive.org/web/20140210125306/http://www.swedenabroad.com/SelectImageX/178411/Swedish_mass_media[1].pdf |archive-date=10 February 2014 }}</ref> Among Swedish morning newspapers, {{Lang|sv|Svenska Dagbladet}} had the third largest circulation with 195,200 copies in 2007 after {{Lang|sv|[[Dagens Nyheter]]}} and {{Lang|sv|[[Göteborgs-Posten]]}}.<ref name=ts>[http://www.ts.se/Public/PDF/Upplagestatistik/dags_08_22feb.pdf TS.se] {{webarchive |url=https://web.archive.org/web/20141129052038/http://www.ts.se/Public/PDF/Upplagestatistik/dags_08_22feb.pdf |date=29 November 2014 }}</ref> In 2008 {{Lang|sv|Svenska Dagbladet}} had a circulation of 123,383 copies.<ref>{{cite book|author=Craig Carroll|title=Corporate Reputation and the News Media: Agenda-setting Within Business News Coverage in Developed, Emerging, and Frontier Markets|url=https://books.google.com/books?id=F2iNAgAAQBAJ&pg=PA153|access-date=8 December 2014|date=1 September 2010|publisher=Routledge|isbn=978-1-135-25244-1|page=155}}</ref> The circulation of the paper was 185,600 copies in 2011.<ref>{{cite book|author=Paul C. Murschetz|title=State Aid for Newspapers: Theories, Cases, Actions|url=https://books.google.com/books?id=v6-9BAAAQBAJ&pg=PA309|access-date=19 November 2014|date=25 January 2014|publisher=Springer Science & Business Media|isbn=978-3-642-35691-9|page=309}}</ref> It was 159,600 copies in 2012 and declined to 143,400 copies in 2013.<ref>{{cite web|author=Frank Eriksson Barman|title=In search of a profitability framework for the local daily newspaper industry. A case study at Göteborgs-Posten|url=http://publications.lib.chalmers.se/records/fulltext/203410/203410.pdf|publisher=Chalmers University of Technology|access-date=6 March 2015|location=Gothenburg|format=Report|date=2014}}</ref>
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