Editing Sound bite (section)

== Journalism ==

In journalism, sound bites are used to summarize the position of the speaker, as well as to increase the interest of the reader or viewer in the piece. In both [[print journalism|print]] and [[broadcast journalism]], sound bites are conventionally juxtaposed and interspersed with commentary from the journalist to create a [[news story]]. A balanced news report is expected to contain sound bites representing both sides of the debate.<ref name="Butler2006">{{cite book|author=Jeremy G. Butler|title=Television: Critical Methods and Applications|url=https://books.google.com/books?id=7rWFRLVyvY0C&pg=PA233|access-date=4 August 2012|date=8 September 2006|publisher=Psychology Press|isbn=978-0-8058-5415-2|page=233}}</ref> This technique, however, can lead to [[bias]]ed reporting when a sound bite is selected for [[sensationalism]], or is used to promote the point of view of one individual or group over another.<ref name="Wilkins2008">{{cite book|author=Wilkins|title=Handbook of Media Ethics|url=https://books.google.com/books?id=0fJYkdSufLYC&pg=PA111|date=21 July 2008|publisher=Taylor & Francis|isbn=978-0-8058-6191-4|page=111}}</ref>