Editing Singapore Airlines (section)

==Corporate affairs==
{{main|Corporate affairs of Singapore Airlines}}

Singapore Airlines is majority-owned by the [[Government of Singapore|Singapore government]]'s investment and [[holding company]] [[Temasek Holdings]], which holds 55% of voting stock as of 31 March 2020.<ref name="2014annualreport">{{cite web |year=2020 |title=Temasek Holdings' Major Investments Portfolio |url=https://www.temasek.com.sg/en/what-we-do/our-portfolio/transportation-industrials |access-date=2020-12-28 |website=Temasek |archive-date=14 February 2021 |archive-url=https://web.archive.org/web/20210214071803/https://www.temasek.com.sg/en/what-we-do/our-portfolio/transportation-industrials |url-status=live}}</ref>

Nevertheless, while the government holds a [[golden share]] via the country's [[Ministry of Finance (Singapore)|Ministry of Finance]], it stressed its non-interference in the management of the company, a point emphasised by [[Lee Kuan Yew]] when he said the Singapore Changi Airport's front-runner status as an aviation hub is more important than SIA.<ref>{{cite news |title=Singapore moves to defend air-hub status as no-frills rivalry heats up |newspaper=USA Today |date=7 April 2005 |url=https://www.usatoday.com/travel/news/2004-04-07-singapore-hub_x.htm |access-date=1 September 2007 |archive-date=23 April 2010 |archive-url=https://web.archive.org/web/20100423165540/http://www.usatoday.com/travel/news/2004-04-07-singapore-hub_x.htm |url-status=live}}</ref> However, he was personally involved in easing tensions between the company and its pilots in the early 2000s,<ref>{{cite web |publisher=LittleSpeck.Com |title=A lot more active |date=12 November 2006 |url=http://www.littlespeck.com/content/politics/CTrendsPolitics-061112.htm |url-status=usurped |archive-url=https://web.archive.org/web/20120216091606/http://www.littlespeck.com/content/politics/CTrendsPolitics-061112.htm |archive-date=16 February 2012 |df=dmy-all}}</ref> warned the airline to cut costs, and made public his advice to the airline to divest from its subsidiary companies.<ref>{{cite web |work=The Taipei Times |title=SIA could lag as challengers rise |date=15 January 2004 |url=http://www.taipeitimes.com/News/worldbiz/archives/2004/01/15/2003087724 |access-date=12 January 2007 |archive-date=25 May 2010 |archive-url=https://web.archive.org/web/20100525220047/http://www.taipeitimes.com/News/worldbiz/archives/2004/01/15/2003087724 |url-status=live}}</ref>

Singapore Airlines is headquartered at Airline House,<ref name="Annual Report FY2021/22">{{cite web |url=https://www.singaporeair.com/saar5/pdf/Investor-Relations/Annual-Report/annualreport2022.pdf |title=Annual Report FY2021/22 |publisher=Singapore Airlines |access-date=2022-12-21 |page=251 (PDF p. 253/253) |quote=SINGAPORE AIRLINES LIMITED [...] Airline House 25 Airline Road Singapore 819829 |archive-date=29 September 2022 |archive-url=https://web.archive.org/web/20220929155404/https://www.singaporeair.com/saar5/pdf/Investor-Relations/Annual-Report/annualreport2022.pdf |url-status=live}}</ref> a former hangar at the [[Changi Airport]] in Singapore.<ref>{{Cite news |last1=Heracleous |first1=Loizos |url=https://hbr.org/2010/07/the-globe-singapore-airlines-balancing-act |title=The Globe: Singapore Airlines' Balancing Act |date=2010-07-01 |work=Harvard Business Review |access-date=2020-03-03 |last2=Wirtz |first2=Jochen |issue=July–August 2010 |issn=0017-8012 |archive-date=3 March 2020 |archive-url=https://web.archive.org/web/20200303195628/https://hbr.org/2010/07/the-globe-singapore-airlines-balancing-act |url-status=live |quote=The company’s headquarters is atop an old hangar at Changi Airport—[...]}} – Airline House is not mentioned by name, but it is referred to as a hangar.</ref>

In November 2022, [[Tata Group]] reached an agreement with Singapore Airlines, in which the joint-venture Indian full-service carrier Vistara merged with Tata-owned Air India to form a single entity with an expanded network and broader fleet. The merger officially took place on 12 November 2024, with Air India as the surviving company. Singapore Airlines now holds a 25.1% stake in the company. <ref>{{Cite web |date=2024-11-11 |title=Air India-Vistara: India's luxury airline flies into the sunset |url=https://www.bbc.co.uk/news/articles/c5ygp1w5eq7o |access-date=2024-11-12 |website=BBC News |language=en-GB}}</ref> 

In November 2024, Singapore Airlines said it was feeling the impact of the aviation industry’s widespread supply-chain issues, estimating it is likely to have five fewer aircraft than planned by the end of the 2024 fiscal year, with 204 jets in fleet, due to delivery delays.<ref name=":0">{{Cite news |last=Lee |first=Danny |date=11 November 2024 |title=Singapore Air vows to expand capacity despite rising competition |url=https://www.bloomberg.com/news/articles/2024-11-11/singapore-air-vows-to-expand-capacity-despite-rising-competition?srnd=homepage-uk&embedded-checkout=true |access-date=12 November 2024 |work=[[Bloomberg News|Bloomberg]]}}</ref>

=== Business trends ===
The key trends for Singapore Airlines are (as of the financial year ending 31 March):<ref>{{Cite web |title=Singapore Airlines - Annual Reports |url=https://www.singaporeair.com/en_UK/sg/about-us/information-for-investors/annual-report/ |access-date=12 August 2024 |website=Singapore Airlines}}</ref>{{Efn|from 2022 including Silk Air}}<!-- Figures are for the airline Singapore Airlines, not for the Singapore Airlines Group -->
{| class="wikitable" style="text-align:center;"
!
!Revenue<br>(S$ m)
![[Net income|Net profit]]<br>(S$ m)
!Number of<br>employees
!Number of<br>passengers<br>(m)
!Passenger<br>load factor<br>(%)
!Number of<br>destinations{{Efn|passenger operations|name=passenger operations}}
!Fleet size{{Efn|name=passenger operations}}
!References
|-
| style="text-align:left;" |2011
|11,739
|1,011
|13,588
|16.6
|78.5
|64
|108
|<ref>{{Cite web |title=Singapore Airlines Annual Report FY 2010/11 |url=https://www.singaporeair.com/saar5/pdf/Investor-Relations/Annual-Report/annualreport1011.pdf |url-status=live |archive-url=https://web.archive.org/web/20241112014845/https://www.singaporeair.com/saar5/pdf/Investor-Relations/Annual-Report/annualreport1011.pdf |archive-date=12 November 2024 |access-date=10 November 2023 |website=Singapore Airlines}}</ref>
|-
| style="text-align:left;" |2012
|12,070
|390
|13,893
|17.1
|77.4
|63
|100
|<ref>{{Cite web |title=Singapore Airlines Annual Report FY 2011/12 |url=https://www.singaporeair.com/saar5/pdf/Investor-Relations/Annual-Report/annualreport1112.pdf |url-status=live |archive-url=https://web.archive.org/web/20241112015440/https://www.singaporeair.com/saar5/pdf/Investor-Relations/Annual-Report/annualreport1112.pdf |archive-date=12 November 2024 |access-date=10 November 2023 |website=Singapore Airlines}}</ref>
|-
| style="text-align:left;" |2013
|12,387
|<span style="color:red;">−694</span>
|14,156
|18.2
|79.3
|63
|101
|<ref>{{Cite web |title=Singapore Airlines Annual Report FY 2012/13 |url=https://www.singaporeair.com/saar5/pdf/Investor-Relations/Annual-Report/annualreport1213.pdf |url-status=live |archive-url=https://web.archive.org/web/20241112015612/https://www.singaporeair.com/saar5/pdf/Investor-Relations/Annual-Report/annualreport1213.pdf |archive-date=12 November 2024 |access-date=10 November 2023 |website=Singapore Airlines}}</ref>
|-
| style="text-align:left;" |2014
|12,479
|538
|14,240
|18.6
|78.9
|63
|103
|<ref>{{Cite web |title=Singapore Airlines Annual Report FY 2013/14 |url=https://www.singaporeair.com/saar5/pdf/Investor-Relations/Annual-Report/annualreport1314.pdf |url-status=live |archive-url=https://web.archive.org/web/20241112015914/https://www.singaporeair.com/saar5/pdf/Investor-Relations/Annual-Report/annualreport1314.pdf |archive-date=12 November 2024 |access-date=10 November 2023 |website=Singapore Airlines}}</ref>
|-
| style="text-align:left;" |2015
|12,418
|540
|14,040
|18.7
|78.5
|60
|105
|<ref>{{Cite web |title=Singapore Airlines Annual Report FY 2014/15 |url=https://www.singaporeair.com/saar5/pdf/Investor-Relations/Annual-Report/annualreport1415.pdf |url-status=live |archive-url=https://web.archive.org/web/20241112020043/https://www.singaporeair.com/saar5/pdf/Investor-Relations/Annual-Report/annualreport1415.pdf |archive-date=12 November 2024 |access-date=10 November 2023 |website=Singapore Airlines}}</ref>
|-
| style="text-align:left;" |2016
|11,686
|672
|13,983
|19.0
|79.6
|60
|102
|<ref>{{Cite web |title=Singapore Airlines Annual Report FY 2015/16 |url=https://www.singaporeair.com/saar5/pdf/Investor-Relations/Annual-Report/annualreport1516.pdf |url-status=live |archive-url=https://web.archive.org/web/20241112020108/https://www.singaporeair.com/saar5/pdf/Investor-Relations/Annual-Report/annualreport1516.pdf |archive-date=12 November 2024 |access-date=10 November 2023 |website=Singapore Airlines}}</ref>
|-
| style="text-align:left;" |2017
|11,094
|514
|14,423
|18.9
|79.0 
|61
|106
|<ref>{{Cite web |title=Singapore Airlines Annual Report FY 2016/17 |url=https://www.singaporeair.com/saar5/pdf/Investor-Relations/Annual-Report/annualreport1617.pdf |url-status=live |archive-url=https://web.archive.org/web/20241112020228/https://www.singaporeair.com/saar5/pdf/Investor-Relations/Annual-Report/annualreport1617.pdf |archive-date=12 November 2024 |access-date=10 November 2023 |website=Singapore Airlines}}</ref>
|-
| style="text-align:left;" |2018
|12,807
|1,324
|15,620
|19.5
|81.1
|62
|107
|<ref>{{Cite web |title=Singapore Airlines Annual Report FY 2017/18 |url=https://www.singaporeair.com/saar5/pdf/Investor-Relations/Annual-Report/annualreport1718.pdf |access-date=10 November 2023 |website=Singapore Airlines}}</ref>
|-
|2019
|13,144
|779
|15,943
|20.7
|83.1
|63
|121
|<ref>{{Cite web |title=Singapore Airlines Annual Report FY 2018/19 |url=https://www.singaporeair.com/saar5/pdf/Investor-Relations/Annual-Report/annualreport1819.pdf |url-status=live |archive-url=https://web.archive.org/web/20241112020331/https://www.singaporeair.com/saar5/pdf/Investor-Relations/Annual-Report/annualreport1819.pdf |archive-date=12 November 2024 |access-date=10 November 2023 |website=Singapore Airlines}}</ref>
|-
|2020
|13,012
|<span style="color:red;">−283</span>
|16,760
|20.9
|81.9
|66
|122
|<ref>{{Cite web |title=Singapore Airlines Annual Report FY 2019/20 |url=https://www.singaporeair.com/saar5/pdf/Investor-Relations/Annual-Report/annualreport1920.pdf |url-status=live |archive-url=https://web.archive.org/web/20241112020708/https://www.singaporeair.com/saar5/pdf/Investor-Relations/Annual-Report/annualreport1920.pdf |archive-date=12 November 2024 |access-date=10 November 2023 |website=Singapore Airlines}}</ref>
|-
|2021
|3,478
|<span style="color:red;">−3,183</span>
|15,790
|0.4
|13.4
|47
|113
|<ref>{{Cite web |title=Singapore Airlines Annual Report FY 2020/21 |url=https://www.singaporeair.com/saar5/pdf/Investor-Relations/Annual-Report/annualreport2021.pdf |url-status=live |archive-url=https://web.archive.org/web/20241112020624/https://www.singaporeair.com/saar5/pdf/Investor-Relations/Annual-Report/annualreport2021.pdf |archive-date=12 November 2024 |access-date=10 November 2023 |website=Singapore Airlines}}</ref>
|-
|2022
|7,068
|<span style="color:red;">−314</span>
|14,526
|3.3
|32.6
|69
|123
|<ref name="Annual Report FY2021/22" />
|-
|2023
|15,590
|2,218
|14,803
|18.1
|85.8
|74
|133
|<ref>{{Cite web |title=Singapore Airlines Annual Report FY 2022/23 |url=https://www.singaporeair.com/saar5/pdf/Investor-Relations/Annual-Report/annualreport2223.pdf |url-status=live |archive-url=https://web.archive.org/web/20241112020826/https://www.singaporeair.com/saar5/pdf/Investor-Relations/Annual-Report/annualreport2223.pdf |archive-date=12 November 2024 |access-date=10 November 2023 |website=Singapore Airlines}}</ref>
|}

===Branding===
{{further|Singapore Girl}}

Branding and publicity efforts have revolved primarily around flight crew,<ref>{{cite book |author=Loizos Heracleous, Jochen Wirtz and Nitin Pangarkar |title=Flying High in a Competitive Industry: Cost-effective Service Excellence at Singapore Airlines |publisher=McGraw-Hill |year=2006 |isbn=978-0-07-124964-5 |page=217}}</ref><ref>{{cite book |last=Heracleous |first=Loizos |title=Flying High in a Competitive Industry&nbsp;– Secrets of the World's Leading Airline |year=2009 |publisher=McGraw-Hill |location=Singapore |isbn=978-0-07-128196-6 |page=256}}</ref> in contrast to most other airlines, who tend to emphasise aircraft and services in general. In particular, the promotion of its female flight attendants known as [[Singapore Girl]]s has been widely successful and is a common feature in most of the airline's advertisements and publications.<ref>{{Cite journal |last=Chan |first=Daniel |date=2000-08-01 |title=The story of Singapore Airlines and the Singapore Girl |journal=Journal of Management Development |volume=19 |issue=6 |pages=456–472 |doi=10.1108/02621710010372873 |issn=0262-1711}}</ref>

The Singapore Airlines logo is a stylised bird inspired by a keris, a dagger that is a cultural symbol of the region. The keris is central in Singapore Airlines' branding, such as the SilverKris lounge and the KrisWorld entertainment system. The logo has remained unchanged since Singapore Airlines' inception from the split of [[Malaysia–Singapore Airlines]], except for a minor tweak in 1987.<ref>"Mr SIA Fly Past: Introducing the life and times of a legend- Lim Chin Beng- who was instrumental in the creation of Singapore Airlines" (2015) by Ken Hickson; {{ISBN|978-981-4596-44-2}}. Chapter 4 Foreword</ref>

===Corporate livery===
{{Multiple image
| align =
| direction = vertical
| total_width =
| image1 = Malaysia-Singapore Airlines Boeing 737.jpg
| caption1 = Boeing 737–100 in [[Malaysia–Singapore Airlines|Malaysia-Singapore Airlines]] livery
| image2 = Singapore Airlines Boeing 747-200 Wallner.jpg
| caption2 = Boeing 747-200 in Singapore Airlines' second-generation livery
| image3 = SingaporeAirlines B777-200 fukuoka 20040926105530.jpg
| caption3 = Boeing 777-200ER in current-generation livery prior to the minor updates
| image4 = 9V-SMF@HKG (20181101143944).jpg
| caption4 = Airbus A350-900 in the current livery. This particular A350 has decals to celebrate Airbus' delivery of its 10,000th aircraft.
}}

====Original MSA livery (1966–1972)====
In May 1966 Malaysian Airways (MAL) became [[Malaysia–Singapore Airlines|Malaysia-Singapore Airlines]] (MSA).<ref>{{Cite web |url=https://www.singaporeair.com/en_UK/us/flying-withus/our-story/our-heritage/ |title=Our Heritage – Singapore Airlines |website=Singapore Airlines |access-date=27 March 2019 |archive-date=28 March 2019 |archive-url=https://web.archive.org/web/20190328023219/https://www.singaporeair.com/en_UK/us/flying-withus/our-story/our-heritage/ |url-status=live}}</ref> The original MSA livery features a yellow MSA logo on the vertical stabiliser and a black nose, with a white and grey [[fuselage]]. All aircraft in this original livery have been repainted or retired.{{fact|date=March 2024}}

====Second-generation livery (1972–1987)====
Following the spinoff of [[Malaysia Airlines]], Singapore Airlines introduced a second-generation livery features a blue and yellow strip on the windows on the white fuselage, with the stylised bird logo in yellow.<ref>{{cite news |author=Ahmad Mohd Don |title=Singapura pileh nama SIA |language=ms |url=https://eresources.nlb.gov.sg/newspapers/digitised/article/beritaharian19720701-1.2.2 |newspaper=[[Berita Harian (Singapore)|Berita Harian]] |date=Jul 1, 1972 |page=1}}</ref> The word "Singapore Airlines" was stylised in italics.

====Third-generation livery (1987–present)====
The current livery has only some minor changes, and the gold-blue color scheme and the bird logo have been retained. In the change to the current livery, the yellow rear fuselage was changed to metallic gold with a new orange line added above it. The same orange line was also added behind the bird logo. The font typeface of the word "Singapore Airlines" was modified.{{fact|date=March 2024}}

However, in 2005, the livery received a minor update where the "Singapore Airlines" wording was enlarged and shifted closer towards the front of the aircraft, and the bird logo was also enlarged. The blue/gold sections of the tail is cut horizontally. The first set of windows are also no longer left out from the blue/gold/yellow strip. The engine logos were also subsequently removed since October 2007.<ref>{{Cite web |last=Kingsley-Jones2007-10-11T11:07:00+01:00 |first=Max |title=PICTURES: SIA drops plans for logos on A380's engine nacelles |url=https://www.flightglobal.com/pictures-sia-drops-plans-for-logos-on-a380s-engine-nacelles/76667.article |access-date=2025-01-25 |website=Flight Global |language=en}}</ref>