Editing Short-form content (section)

=== Business models of short video platforms ===
==== Advertising revenue ====
Advertising is still the most basic profit model of short video platforms. Platforms achieve precision marketing through information flow advertising, short video interstitial advertising and brand cooperation promotion. For example, TikTok Ads allows brands to deliver targeted ads based on user interests, viewing behavior and social interactions to increase advertising conversion rates. However, as users' tolerance for advertising decreases, platforms are exploring more interactive and immersive advertising formats, such as [[Air filter|AR filter ads]] and brand challenges.

==== Live broadcast rewards ====
The live broadcast function of short video platforms has become an important source of income for content creators. Users can reward anchors through virtual gifts while watching live broadcasts, and the platform will extract a certain percentage of the share. [[TikTok|Douyin]] and [[Kuaishou]] in China, as well as [[Twitch (service)|Twitch]] and [[YouTube]] Live in the West, have adopted similar models. However, the live broadcast reward model is greatly affected by regional culture and regulatory policies, and may face policy restrictions in some countries.

==== Membership subscription ====
Some short video platforms have launched membership subscription services, such as [[YouTube Premium]] and TikTok’s Live Subscription. Users pay a certain fee to enjoy ad-free, exclusive content and higher interactive rights. This model provides a stable source of income for the platform, but it still plays a supporting role in the short video ecosystem.