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== History == At a price of {{JPΒ₯|16000}},<ref>{{cite magazine|url=https://archive.org/details/weekly-famitsu-no.-234-june-11th-1993|title= "γγ³"γ¨γγ£γ¦γη΄ θΆγγγͺγγγ! γ»γ¬γεΉΌε εγγ³γ³γγ₯γΌγΏγΌγηΊε£²|magazine=[[Weekly Famitsu]]|publisher=[[ASCII Corporation]]|date=11 June 1993|page=11|lang=ja}}</ref> the Pico was released in Japan in June 1993.<ref name="SegaQA">{{cite web|url=https://pico-club.com/about/frame3.html|title=Sega Pico Q&A|publisher=Sega Toys|language=ja|archive-url=https://web.archive.org/web/20080827193803/http://www.pico-club.com/about/frame3.html|archive-date=August 27, 2008|access-date=March 3, 2018}}</ref> In North America, Sega unveiled the Pico at the 1994 [[American International Toy Fair]], showcasing its drawing and display abilities<ref name="ToyShow">{{cite news|url=http://www.highbeam.com/doc/1P2-8266998.html|title=It may be a Toy Fair, but it ain't kid stuff: High-tech goods shine at industry show|author=Fainaru|first=Steve|date=February 18, 1994|newspaper=[[The Boston Globe]]|access-date=September 1, 2014|archive-url=https://web.archive.org/web/20140924054252/http://www.highbeam.com/doc/1P2-8266998.html|archive-date=September 24, 2014|url-status=dead}}</ref> ahead of its release in November.<ref name="sales">{{cite web|url=https://www.thefreelibrary.com/Sega+captures+dollar+share+of+videogame+market+--+again%3b+diverse...-a018001580|title=Sega captures dollar share of videogame market -- again; diverse product strategy yields market growth; Sega charts path for 1996.|date=January 10, 1996|work=[[Business Wire]]|via=The Free Library|access-date=September 29, 2011|archive-date=May 2, 2014|archive-url=https://web.archive.org/web/20140502075742/http://www.thefreelibrary.com/Sega%2Bcaptures%2Bdollar%2Bshare%2Bof%2Bvideogame%2Bmarket%2B--%2Bagain%3B%2Bdiverse...-a018001580|url-status=dead}}</ref> The console was advertised at a price of approximately [[United States dollar|US$]]160,<ref name="Billboard">{{cite magazine |author=Gillen, Marilyn A. |date=July 9, 1994 |title=Sega, Nintendo Bring Big Plans To CES |magazine=Billboard |volume= 106 |issue= 28 |pages=73 |publisher=Nielsen Business Media, Inc. |url=https://books.google.com/books?id=XggEAAAAMBAJ&q=sega+pico+%24160&pg=PA73 |access-date=September 29, 2011 }}</ref> but was eventually released at a price of {{US$|139}}. "Storyware" cartridges sold for {{val|p={{US$}}|39.99 |to| 49.99}}. The Pico's slogan was "''The computer that thinks it's a toy.''"<ref name="Allgame" /> The Sega Pico won a few awards, including the "National Parenting Seal of Approval", a "Platinum Seal Award", and a gold medal from the "National Association of Parenting Publications Awards".<ref name="PicoAward">{{cite web|url=https://www.sega.com/products/hardware/pico/awards.html|title=Pico Awards|publisher=[[Sega]]|archive-url=https://web.archive.org/web/19970327224435/http://www.sega.com/products/hardware/pico/awards.html|archive-date=March 27, 1997|url-status=dead|access-date=March 3, 2018|df=mdy-all}}</ref> After a lack of success, Sega discontinued the Pico in North America in early 1998. Later, in August 1999, a remake of the Pico made by [[Majesco Entertainment]] was released in North America at a price of {{US$|49.99}}, with Storyware titles selling at {{US$|19.99}}.<ref name="majesco1">{{cite web|url=http://www.highbeam.com/doc/1G1-55368935.html|title=Edison, N.J.-Based Firm Signs Video Game Distribution Deal with Sega.|date=August 6, 1999|work=Home News Tribune|archive-url=https://web.archive.org/web/20140629122545/http://www.highbeam.com/doc/1G1-55368935.html|archive-date=2014-06-29|url-status=dead|access-date=September 29, 2011 }}</ref><ref name="majesco2">{{cite journal |title=Majesco Signs Licensing Deal to Distribute Sega Pico Educational Systems: Systems Will Be Available In All Major Toy Retailers By Holiday Season |date=August 5, 1999 |journal=Business Wire }}</ref> The Pico would later be released in China in 2002, priced at {{CNΒ₯|690|link=yes}}.<ref name="China">{{cite journal|url=http://www.highbeam.com/doc/1G1-91099802.html|archive-url=https://web.archive.org/web/20140921201103/http://www.highbeam.com/doc/1G1-91099802.html|url-status=dead|archive-date=September 21, 2014|date=March 25, 2002|title=Sega Toys markets Pico computer toy in China.|journal=Japan Toy and Game Software Journal|access-date=September 1, 2014}}</ref> In early 1995, [[Sega of America]] reported that it had sold 400,000 units in North America.<ref>{{cite news |title=Sega Boasts Pico Success |url=https://www.next-generation.com/news/021496f.html |access-date=17 October 2021 |work=[[Next Generation (magazine)|Next Generation]] |date=February 14, 1996 |archive-url=https://web.archive.org/web/19970411022459/http://www.next-generation.com/news/0296.html |archive-date=April 11, 1997 |url-status=live }}</ref> In 2000, Sega claimed that the Pico had sold {{val|2.5 |u=million}} units.<ref name="SegaToys">{{cite web|url=https://pico-club.com/about/index.html|title=Sega Pico information|publisher=[[Sega|Sega Toys]]|language=ja|archive-url=https://web.archive.org/web/20090408174441/http://www.pico-club.com/about/index.html|archive-date=April 8, 2009|access-date=March 3, 2018}}</ref> As of April 2005, Sega claims that {{val|3.4 |u=million}} Pico consoles and {{val|11.2 |u=million}} software cartridges had been sold worldwide.<ref name="sales2">{{cite web |url=https://www.segatoys.co.jp/english/company_profile/business_strategy/edutainment.html |title=Sega Toys Business Strategy|publisher=Sega Toys|archive-url=https://web.archive.org/web/20051216105301/http://www.segatoys.co.jp/english/company_profile/business_strategy/edutainment.html |archive-date=December 16, 2005}}</ref> The Pico was recognized in 1995 by being listed on Dr. Toy's 100 Best Products, as well as being listed in ''[[Child (magazine)|Child]]'' as one of the best computer games available. According to Joseph Szadkowski of ''[[The Washington Times]]'', "Pico has enough power to be a serious learning aid that teaches counting, spelling, matching, problem-solving, memory, logic, hand/eye coordination and important, basic computer skills."<ref name="twt">{{cite news|newspaper=[[The Washington Times]]|author=Szadkowski, Joseph|title=ROMper Room: The Best in Play|date=February 26, 1996|url=https://www.questia.com/read/1G1-56838759|access-date=|via=|url-access=}}{{dl|date=July 2021}}</ref> Former Sega of America vice president of product development Joe Miller claims that he named his dog after the system because of his passion for the console.<ref name="Miller" /> By contrast, [[Steven L. Kent]] claims that Sega of Japan CEO [[Hayao Nakayama]] watched the Pico "utterly fail" in North America.<ref name="Kent">{{cite web|url=https://www.sega-16.com/2006/05/interview-steven-kent/|title=Interview: Steven Kent|author=Horowitz|first=Ken|date=May 9, 2006|website=Sega-16|archive-url=https://web.archive.org/web/20180223171407/http://www.sega-16.com/2006/05/interview-steven-kent/|archive-date=February 23, 2018|url-status=live|access-date=September 1, 2014}}</ref>
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