Editing Red Rooster (section)

=== Beginnings (1972{{En dash}}1981) ===
In 1972, Peter and Theo Kailis opened the first Red Rooster in [[Kelmscott, Western Australia|Kelmscott]], a suburb of [[Perth]].{{Sfn|Murray|2018|p=105}} The brothers were inspired by a chicken shop on [[Wanneroo Road]].<ref>{{cite web |last=Rasdien |first=Peta |date=9 February 2018 |title=Hawaiian pack inventor Peter Kailis still enjoys a Red Rooster favourite |url=https://www.perthnow.com.au/news/wa/hawaiian-pack-inventor-peter-kailis-still-enjoys-a-red-rooster-favourite-ng-b88738741z |access-date=5 March 2023 |website=[[Seven West Media|PerthNow]] |publisher=}}</ref> It marked a departure from [[Kailis (disambiguation)|their family]] background in fishing, [[Pearling in Western Australia|pearling]], and seafood. Unlike local restaurants, Red Rooster sought to compete with American [[fast food]] chains by emulating their standardised menu, branding, and marketing strategies.{{Sfn|Murray|2018|p=106}}

At the time, American franchises such as [[McDonald's Corporation|McDonald's]] were yet to expand to [[Western Australia]]. They entered the Australian market in 1968, when [[Kentucky Fried Chicken]] (KFC) opened in [[Sydney]], proving popular with the country's fledgling [[List of restaurant chains in Australia|restaurant scene]].{{Sfn|Murray|2018|p=|pp=101{{endash}}102}}

Red Rooster quickly proved successful. In July 1981, when the [[Myer|Myer Emporium]] bought the chain for $8.97 million, it was the fourth-largest fast food group in Australia. It had 28 locations in Western Australia and 12 in [[Victoria (state)|Victoria]],<ref name=":0" /><ref>{{Cite news |date=10 July 1981 |title=Myer purchases Red Rooster fast-food chain |url=https://news.google.com.au/newspapers?id=--NYAAAAIBAJ&sjid=VecDAAAAIBAJ&pg=4632,2987079&hl=en |work=[[The Sydney Morning Herald]] |page=17 |via=[[Google Books]]}}</ref> alongside five Red Bull [[hamburger]] outlets, which were separate buildings on the same site as Red Roosters.<ref name=":0">{{Cite magazine |date=1 June 1982 |title=Mac looks West |url=https://nla.gov.au/nla.obj-1311110227/view?sectionId=nla.obj-1604659263&partId=nla.obj-1311199902#page/n99/mode/2up |magazine=[[The Bulletin (Australian periodical)|The Bulletin]] |page=101 |via=[[Trove]] |volume=102 |issue=5316}}</ref><ref name=":1">{{Cite news |last=Porter |first=Ian |date=10 July 1981 |title=Myer grabs Red Rooster in big move into fast food |url=https://books.google.com/books?id=hDNVAAAAIBAJ&pg=PA16&article_id=6323,4314074 |work=[[The Age]] |page=16 |via=[[Google Books]]}}</ref> After the deal, Peter Kailis retained his positions as chairman and general manager.<ref name=":1" />