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=== Persuasion=== {{Main|Persuasion}} [[File:Adolf Hitler- Speech at Krupp Factory in Germany (1935) - British Pathé.webm|thumb|A 1935 video of [[Adolf Hitler]], who served as [[Führer]] of [[Nazi Germany]] from 1933 until his [[Death of Adolf Hitler|suicide]] in 1945. Hitler's mannerisms, expressions, and public speaking are commonly cited as examples of persuasive public speaking.]] [[Persuasion]] is a term that is derived from the Latin word "persuadere."<ref name=":11">{{Cite journal|last=Hassan Sallomi|first=Azhar|title=A Stylistic Study of Persuasive Techniques in Political Discourse |date=2018-01-01|url=http://www.ijla.net/DergiTamDetay.aspx?ID=3912|journal=International Journal of Language Academy|language=en|volume=6|issue=23|pages=357–365|doi=10.18033/ijla.3912|issn=2342-0251}}</ref> Persuasive speaking aims to change the audience's beliefs and is commonly used in political debates. Leaders use such public forums in an attempt to persuade their audience, whether they be the general public or government officials.<ref name=":11" /> Persuasive speaking involves four essential elements: (i) the speaker or persuader; (ii) the audience; (iii) the speaking method; and (iv) the message the speaker is trying to convey. When attempting to persuade an audience to change their opinions, a speaker appeals to their emotions and beliefs.<ref name=":11" /> Various techniques exist for speakers to gain audience support. Speakers can demand action from the audience, use inclusive language like 'we' and 'us' to create unity between the speaker and the audience, and choose words with strong connotations to intensify a message's impact.<ref name=":11" /> Rhetorical questions, anecdotes, generalizations, exaggerations, metaphors, and irony may be employed to increase the likelihood of persuading an audience. Though historically uncommon, speakers today are enabled to utilise [[statistics]], [[data]] as well as other sources of information, such as [[the internet]], in order to strengthen their argument, stance or proposal; This has only evolved during the modern era, having been generally unavailable at the current rate in the years beforehand with the exception of [[media (communication)|media]] via [[newspapers]], [[television]], although claims given by speakers have often been [[fake news|subject to inaccurate information provided]] by the aforementioned, often in direct correlation with the [[big lie]] means of oratory. This has been further intensified through the [[History of journalism#Radio and television|recent evolution]] of [[mass media]] in [[Mass media#Professions involving mass media|most nations]].{{Citation needed|date=December 2024}}
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