Editing Public relations (section)

=== 'Publics' ===
Quentin Langley argues the use of the word "publics" in the plural is "central to the understanding" of public relations, writing "all organisations have a series of publics, or stakeholders, on whom their success depends".<ref name=Langley>"[https://sk.sagepub.com/books/key-concepts-in-public-relations/n124.xml Public Relations]" in {{Cite book |last1=Franklin |first1=Bob |title=Key Concepts in Public Relations |last2=Hogan |first2=Mike |last3=Langley |first3=Quentin |last4=Mosdell |first4=Nick |last5=Pill |first5=Elliott |date=18 January 2023 |publisher=Sage Publishing |isbn=9781446269084}}</ref> He follows Roger Hayward (1991)<ref>Hayward, R, (1991), ''All About Public Relations: how to build business success on good communications''. London: McGraw Hill.</ref> in dividing the publics into "customers (past, present, and future), staff (past, present, and future), investors (past, present, and future), politicians and regulators, neighbours, and business partners (suppliers, distributors, etc.)". Langley also contests the marketing perspective of seeing public relations as part of marketing, which he claims is too focused on just one of Hayward's six publics: customers.<ref name=Langley/>