Editing Pepsi (section)

===Growth in popularity===
During the [[Great Depression]], Pepsi gained popularity following the introduction in 1934 of a 12-ounce (355 mL) bottle. Prior to that, Pepsi and Coca-Cola sold their drinks in 6.5-ounce (192 mL) servings for about $0.05 a bottle.<ref>{{Cite web |title=The History of the Coca-Cola Contour Bottle - News & Articles |url=https://www.coca-colacompany.com/about-us/history/the-history-of-the-coca-cola-contour-bottle |access-date=2024-04-22 |website=www.coca-colacompany.com}}</ref> With a radio advertising campaign featuring the popular jingle "Nickel, Nickel" – first recorded by the [[Tune Twisters]] in 1940 – Pepsi encouraged price-conscious consumers to double the volume their nickels could purchase.<ref>{{Cite web|url=https://baerpm.wordpress.com/2011/07/01/flashback-friday-nickel-nickel/|title=Flashback Friday- "Nickel Nickel"|last=Marketing|first=Baer Performance|date=July 1, 2011|website=Baer Performance Marketing|language=en|access-date=June 13, 2019|archive-date=February 8, 2022|archive-url=https://web.archive.org/web/20220208052435/https://baerpm.wordpress.com/2011/07/01/flashback-friday-nickel-nickel/|url-status=live}}</ref><ref>{{Cite web|url=https://adage.com/article/news/pepsi-cola-advertising-years/65047|title=Pepsi-Cola Advertising Through the Years|date=July 20, 1998|website=adage.com|language=en|access-date=June 13, 2019|archive-date=September 3, 2019|archive-url=https://web.archive.org/web/20190903150135/https://adage.com/article/news/pepsi-cola-advertising-years/65047|url-status=live}}</ref> The jingle is arranged in a way that loops, creating a never-ending tune:<blockquote>"Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you."<ref name="alot">{{cite web|title=1939 Radio Commercial (Twice as Much for a Nickel)|url=http://www.oldradiofun.com/downloads/Commercials.19xx.xx.xx_Pepsi_Cola.mp3|url-status=dead|archive-url=https://web.archive.org/web/20070615171027/http://www.oldradiofun.com/downloads/Commercials.19xx.xx.xx_Pepsi_Cola.mp3|archive-date=June 15, 2007|access-date=August 13, 2012|df=mdy-all}}</ref></blockquote>Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936 to 1938, Pepsi-Cola's profits doubled.<ref name="coke at home">Jones, Eleanor & Ritzmann, Florian. [http://xroads.virginia.edu/~class/coke/coke1.html "Coca-Cola at Home"] {{Webarchive|url=https://web.archive.org/web/20210615154953/https://xroads.virginia.edu/~CLASS/coke/coke1.html |date=2021-06-15 }}. Retrieved June 17, 2006.</ref>

[[File:Pepsi Cola logo 1940.svg|thumb|The stylized Pepsi-Cola wordmark used from 1951 to 1971. It was reintroduced in 2014.]]
Pepsi's success under Charles Guth came while the Loft Candy business was faltering. Since he had initially used Loft's finances and facilities to establish the new Pepsi success, the near-bankrupt Loft Company sued Guth for possession of the Pepsi-Cola company. A long legal battle, ''[[Guth v. Loft]]'', then ensued, with the case reaching the [[Delaware Supreme Court]] and ultimately ending in a loss for Guth.