Editing Panettone (section)

==20th century==
[[File:Homemade Panettone IMG 2509 (15894358720).jpg|thumb|250px|Homemade panettone]]

In the early 20th century, two enterprising Milanese bakers began to produce panettone in large quantities for the rest of Italy. In 1919, [[Angelo Motta]] started producing his eponymous brand of cakes. It was also Motta who revolutionised the traditional panettone by giving it its tall domed shape by making the dough rise three times, for almost 20 hours, before cooking, giving it its now-familiar light texture. The recipe was adapted shortly after by another baker, [[Gioacchino Alemagna]], around 1925, who gave his name to a brand that still exists today.{{Citation needed|date=December 2024}}

The stiff competition between the two that then ensued led to industrial production of the cake. [[Nestlé]] took over the brands together in the late 1990s, but [[Bauli]],<ref>{{cite web |author=Saatchi |url=http://www.bauli.it/en/ |title=Bauli: pandoro, panettone, colomba, dolci a lievitazione naturale, merende, cioccolato |publisher=Bauli.it |access-date=14 September 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120813022602/http://www.bauli.it/en/ |archive-date=13 August 2012 }}</ref> an Italian bakery company based in [[Verona]], has since acquired Motta and Alemagna from Nestlé.<ref>{{cite web|author=Shaun Weston |url=http://www.foodbev.com/news/bauli-acquires-motta-and-alemagna-from-nestle |title=News &#124; Bauli acquires Motta and Alemagna from Nestlé |publisher=FoodBev.com |date=1 August 2009 |access-date=14 September 2012}}</ref>

By the end of World War II, panettone was cheap enough for anyone and soon became the country's leading Christmas sweet. Lombard immigrants to Argentina, Uruguay, Paraguay, Venezuela, Colombia, Ecuador, and Brazil also brought their love of panettone, and panettone is enjoyed for Christmas with [[Hot chocolate|hot cocoa]] or liquor during the holiday season, which became a mainstream tradition in those countries. In some places, it replaces the [[king cake]].{{Citation needed|date=December 2024}}