Editing Panasonic (section)

==Brand names==
Panasonic Corporation currently sells virtually all of its products and services worldwide under the '''Panasonic''' brand, having phased out the [[Sanyo]] brand in the first quarter of 2012.<ref>{{cite web|url=http://www.avinteractive.com/news/36654/sanyo-name-to-cease-by-april-1-2012-panasonic-tells-parters|title=Sanyo name to cease by April 1, 2012, Panasonic tells partners|website=AV Magazine|publisher=Metropolis International Group Limited|date=November 29, 2011|access-date=July 26, 2013|first1=Paul|last1=Milligan}}</ref> It uses the marketing slogan "A Better Life, A Better World". The company has sold products under a number of other brand names during its history.

In 1927, Matsushita adopted the {{Nihongo foot|"[[National (brand)|National]]"|ナショナル|Nashonaru|group=lower-alpha}} brand name for a new lamp product.<ref>{{cite web|url=http://panasonic.net/history/corporate/chronicle/1927-01.html|title=Panasonic History: 1927 – Square bicycle lamp developed and marketed|publisher=Panasonic Corporation|access-date=October 2, 2008|url-status=dead|archive-url=https://web.archive.org/web/20081006074416/http://panasonic.net/history/corporate/chronicle/1927-01.html|archive-date=October 6, 2008}}</ref> In 1955, the company began branding audio speakers and lamps as "''PanaSonic''" for markets outside of Japan.<ref name="brand_history@.net"/><ref>"Now!—From Japan—the PanaSonic" (advertisement). Audio,September 1955, 15.</ref> Further refined to Panasonic, taken from the words "pan" – meaning "all" – and "sonic" – meaning "sound",<ref name=branhist/> the brand was created for the Americas because the National brand was already registered by others.<ref name=branhist>{{cite web|url=http://panasonic.net/brand/history/|title=Brand History|access-date=June 3, 2012|publisher=Panasonic Corporation|url-status=dead|archive-url=https://web.archive.org/web/20120614033313/http://panasonic.net/brand/history/|archive-date=June 14, 2012}}</ref> Panasonic also sold the first [[bread machine]].<ref>See the case study of the breadmaker's development, as an example of [[knowledge management]] and innovation, in Nonaka, I. and Takeuchi, H. (1995), ''The Knowledge-Creating Company'', Oxford University Press.</ref>

The company began to use the brand name {{Nihongo foot|"[[Technics (brand)|Technics]]"|テクニクス|Tekunikusu|group=lower-alpha}} in 1965 for audio equipment.<ref name="brand_history@.net"/> The use of multiple brands lasted for some decades.<ref name="brand_history@.net">{{cite web|url=http://www.panasonic.net/brand/history/|title=Brand History|publisher=Panasonic Corporation|access-date=October 2, 2008|url-status=dead|archive-url=https://web.archive.org/web/20081108061747/http://panasonic.net/brand/history/|archive-date=November 8, 2008}}</ref> While National had been the premier brand on most Matsushita products, including audio and video, National and Panasonic were combined as National Panasonic in 1997 after the worldwide success of the [[Panasonic (brand)|Panasonic]] name.<ref>{{Cite web |title=Ltd. Matsushita Electric Industrial Co. {{!}} Science Museum Group Collection |url=https://collection.sciencemuseumgroup.org.uk/people/cp50168/matsushita-electric-industrial-co-ltd |access-date=2024-05-22 |website=collection.sciencemuseumgroup.org.uk |language=en}}</ref>

In 1974, Motorola sold its [[Quasar (brand)|Quasar]] brand and facilities to Matsushita.<ref name="times1">{{cite news|url=https://www.nytimes.com/1981/10/16/business/the-japanese-way-at-quasar.html?pagewanted=all|title=The Japanese Way at Quasar|last=Hayes|first=Thomas C.|date=October 16, 1981|work=[[The New York Times]]|access-date=March 25, 2016}}</ref>

In May 2003, the company announced that Panasonic would become its global brand, and launched the global tagline "Panasonic ideas for life."<ref name="global_slogan@.co.jp{{in lang|ja}}"/> By March 2004, Matsushita replaced the National name for products and outdoor signboards, except for those in Japan.<ref name="global_slogan@.co.jp{{in lang|ja}}">{{cite web|url= http://panasonic.co.jp/history/chronicle/2003-02.html|title=社史：2003年（平成15年） グローバルブランドを「Panasonic」に統一|publisher=Panasonic Corporation|access-date=October 2, 2008|language=ja}}</ref> They would eventually phase out the National brand in Japan by March 2010.<ref>{{Cite news |date=2008-01-11 |title=Matsushita to be Panasonic from now |url=https://economictimes.indiatimes.com/news/international/matsushita-to-be-panasonic-from-now/articleshow/2690940.cms |access-date=2024-05-22 |work=The Economic Times |issn=0013-0389}}</ref>

In September 2013, the company adopted a new tagline to better illustrate their vision: "A Better Life, A Better World."<ref name="global_slogan_2013revision">{{cite web|url=http://panasonic.co.jp/corp/news/official.data/data.dir/2013/09/en130904-2/en130904-2.html|title=Panasonic Establishes "A Better Life, A Better World" as its New Brand Slogan|publisher=Panasonic Corporation|access-date=November 27, 2013}}</ref>

The Chinese company Shun Hing Electric Works and Engineering Co. Ltd (信興電工工程有限公司) has sold imported Panasonic and National branded product under the brand name [[Rasonic]] since the Matsushita Electric Industrial era. They have also sold MEI and Panasonic products under their original brand names. In June 1994, Panasonic Shun Hing Industrial Devices Sales (Hong Kong) Co., Ltd. (松下信興機電(香港)有限公司) and Panasonic SH Industrial Sales (Shenzhen) Co., Ltd. (松下電器機電(深圳)有限公司) were established by joint venture between Matsushita Electric Industrial and Shun Hing Group respectively,<ref>{{Cite web|url=http://industrial.panasonic.com/ea/i_e/29085/psi_e/psi_e.html|archive-url=https://web.archive.org/web/20120517013631/http://industrial.panasonic.com/ea/i_e/29085/psi_e/psi_e.html|url-status=dead|title=PSIDS (China (Guangdong), Hong Kong, Macau)|archive-date=May 17, 2012}}</ref><ref>{{cite web|url=http://industrial.panasonic.com/ea/i/29085/psi/psi.html|title=PSIDS(中国(广东),香港,澳门)|access-date=December 30, 2016|url-status=dead|archive-url=https://web.archive.org/web/20140927100453/http://industrial.panasonic.com/ea/i/29085/psi/psi.html|archive-date=September 27, 2014}}</ref> making Rasonic a product brand for MEI and subsequently the Panasonic Corporation.

In September 2014, Panasonic announced the revival of the Technics brand, first in European markets in December of that year.<ref>{{Cite web |date=2024-04-17 |title=Panasonic Confirms the Return of Technics Brand |url=https://audioxpress.com/news/Panasonic-Confirms-the-Return-of-Technics-Brand |access-date=2024-05-16 |website=audioXpress |language=en}}</ref>