Editing Nissan (section)

===Beginnings of Datsun brand name from 1914===
[[File:Datsun Model 11 Phaeton.JPG|thumb|right|[[Datsun Type 11]]]]

Masujiro Hashimoto ([[:ja:橋本増治郎|橋本増治郎]]) founded the {{nihongo|'''Kwaishinsha (Kaishinsha) Motor Car Works'''|快進社自働車工場|Kwaishinsha jidōsha kōjō|''A Good Company Automobile Manufacturer''}} on 1 July 1911 in [[Azabu|Azabu-Hiroo]] district of Tokyo. In 1914, the company produced its first car, called the [[Datsun|DAT]].<ref name="auto"/><ref name="auto1"/><ref name="auto2"/>

The new car's model name was an [[acronym]] of the company's investors' [[surname]]s:
* {{nihongo|Kenjiro '''D'''en||''[[Den Kenjirō]]''}}
* {{nihongo|Rokuro '''A'''oyama||''Aoyama Rokurō''}}
* {{nihongo|Meitaro '''T'''akeuchi||''Takeuchi Meitarō''}}

It was renamed to '''Kaishinsha Motorcar Co., Ltd.''' in 1918, and again to '''DAT Jidosha & Co., Ltd.''' (DAT Motorcar Co.) in 1925. DAT Motors built trucks in addition to the DAT and Datsun passenger cars. The vast majority of its output were trucks, due to an almost non-existent consumer market for passenger cars at the time, and disaster recovery efforts as a result of the [[1923 Great Kantō earthquake]]. Beginning in 1918, the first DAT trucks were produced for the military market. At the same time, '''Jitsuyo Jidosha Co., Ltd.''' (jitsuyo means practical use or utility) produced small trucks using parts, and materials imported from the United States.<ref name="NISSANCORPORATEHISTORY">{{cite web |url=http://www.nissan-global.com/EN/COMPANY/PROFILE/HERITAGE/HISTORY/ |title=First half of the history of Nissan |publisher=Nissan-global.com |access-date=25 November 2011 |archive-date=6 October 2011 |archive-url=https://web.archive.org/web/20111006171150/http://www.nissan-global.com/EN/COMPANY/PROFILE/HERITAGE/HISTORY/ |url-status=dead }}</ref>{{better source needed|date=April 2017}}

{{See also|Nissan Bluebird#Historic vehicles|label1=Historic vehicles}}

Commercial operations were placed on hold during [[Japan during World War I|Japan's participation in World War I]], and the company contributed to the war effort.

In 1926, the Tokyo-based DAT Motors merged with the [[Osaka]]-based {{nihongo|Jitsuyo Jidosha Co., Ltd|Jitsuyō Jidōsha Seizō Kabushiki-Gaisha}} a.k.a. '''Jitsuyo Jidosha Seizo''' (established 1919 as a [[Kubota Corporation|Kubota]] subsidiary) to become {{nihongo|'''DAT Jidosha Seizo Co., Ltd Automobile Manufacturing Co., Ltd.''' |ダット自動車製造株式会社| DAT Jidōsha Seizō Kabushiki-Gaisha}} in Osaka until 1932. From 1923 to 1925, the company produced light cars and trucks under the name of Lila.<ref>''The Complete Encyclopedia of Motorcars 1885 to the Present'' Edited by [[G. N. Georgano]]; 1968; E. P. Dutton and Company; New York, NY</ref> In 1929, DAT Automobile Manufacturing Inc. merged with a separated part of the manufacturing business of [[IHI Corporation]] to become Automobile Industries Co., Ltd.{{Clarify|reason=Confusing timeline and grammar/punctuation errors|date=December 2022}}

In 1931, DAT came out with a new smaller car, called the [[Datsun Type 11]], the first "Datson", meaning "Son of DAT". Later in 1933, after [[Nissan Group]] ''[[zaibatsu]]'' took control of DAT Motors, the last syllable of Datson was changed to "sun", because "son" also means "loss" in Japanese, hence the name {{nihongo|"[[Datsun]]"|ダットサン| Dattosan}}.<ref>Cusumano page 33</ref>

In 1933, the company name was [[Nipponized English terms|Nipponized]] to {{nihongo|'''Jidosha-Seizo Co., Ltd.'''||Jidōsha Seizō Kabushiki-Gaisha|"Automobile Manufacturing Share Company"}} and was moved to [[Yokohama]].