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==Political consultant== Wolf was involved in President [[Bill Clinton]]'s 1996 reelection bid, brainstorming with Clinton's team about ways to reach female voters.<ref name="Seelye">{{cite news|last=Seelye|first=Katharine Q.|url=https://www.nytimes.com/1999/11/01/us/adviser-pushes-gore-to-be-leader-of-the-pack.html|title=Adviser Pushes Gore to Be Leader of the Pack|newspaper=The New York Times|date=November 1, 1999|access-date=June 6, 2021|archive-date=June 6, 2021|archive-url=https://web.archive.org/web/20210606172631/https://www.nytimes.com/1999/11/01/us/adviser-pushes-gore-to-be-leader-of-the-pack.html|url-status=live}}</ref> Hired by [[Dick Morris]], she wanted Morris to promote Clinton as "The Good Father" and a protector of "the American house".<ref>{{cite news|last=Mundow|first=Anna|url=https://www.irishtimes.com/culture/sexual-revisionist-1.60031|title=Sexual revisionist|newspaper=The Irish Times|date=April 8, 1997|access-date=March 13, 2021|archive-date=May 17, 2021|archive-url=https://web.archive.org/web/20210517224946/https://www.irishtimes.com/culture/sexual-revisionist-1.60031|url-status=live}}</ref> She met with him every few weeks for nearly a year, according to the book Morris wrote about the campaign, ''Behind the Oval Office''.<ref name="WaPo19991105" /> Wolf managed to "persuade me to pursue school uniforms, tax breaks for adoption, simpler cross-racial adoption laws and more workplace flexibility."<ref name="CNNTime19991201">{{cite news|last1=Duffy|first1=Michael|last2=Tumulty|first2=Karen|url=https://edition.cnn.com/ALLPOLITICS/time/1999/11/01/guru.html|title=Gore's secret guru|work=CNN|agency=Time|date=December 1, 1999|access-date=March 13, 2021|archive-date=February 25, 2021|archive-url=https://web.archive.org/web/20210225002721/http://edition.cnn.com/ALLPOLITICS/time/1999/11/01/guru.html|url-status=live}}</ref> The advice she gave was without payment, Morris said in November 1999, as Wolf was fearful the knowledge of her involvement in the campaign might have negative consequences for Clinton.<ref name="WaPo19991105">{{cite news|last=Gerhart|first=Ann|url=https://www.washingtonpost.com/archive/lifestyle/1999/11/05/whos-afraid-of-naomi-wolf-the-list-is-growing-fast-since-the-promiscuities-author-turned-gore-adviser/e1557fd2-4ad6-4ebc-a7a5-ba959d5fef6d/|title=Who's Afraid of Naomi Wolf? The List Is Growing Fast Since the 'Promiscuities' Author Turned Gore Adviser|newspaper=The Washington Post|date=November 5, 1999|access-date=March 13, 2021|archive-date=February 27, 2021|archive-url=https://web.archive.org/web/20210227122751/https://www.washingtonpost.com/archive/lifestyle/1999/11/05/whos-afraid-of-naomi-wolf-the-list-is-growing-fast-since-the-promiscuities-author-turned-gore-adviser/e1557fd2-4ad6-4ebc-a7a5-ba959d5fef6d/|url-status=live}}</ref> During [[Al Gore]]'s bid for the presidency in the [[2000 United States presidential election|2000 election]], Wolf was hired as a consultant. Her ideas and participation in the campaign generated considerable media coverage.<ref>{{cite web|last=Somerby|first=Bob|title=A virtual wilding: The month of earth tones-and Wolf|url=http://howhegotthere.blogspot.com/2009/12/chapter-5.html|work=How He Got There Chapter 5|access-date=May 19, 2010|quote=The frenzy about Naomi Wolf began in the pages of ''Time''. On Sunday morning, October 31, just four days after the jeering of Gore, the magazine released a news report headlined, 'GORE'S SECRET GURU.' (The report appeared in ''Time''{{'}}s new edition, dated November 8.) In the piece, Michael Duffy and Karen Tumulty reported an underwhelming fact: Author Naomi Wolf, the 'secret guru' in question, was advising the Gore campaign-had been doing so since January. Within days, this underwhelming piece of news had turned into a major press frenzy. For the next month, Gore and Wolf would be relentlessly trashed, in ways which were often remarkably ugly and often profoundly inane.|archive-date=May 13, 2011|archive-url=https://web.archive.org/web/20110513201325/http://howhegotthere.blogspot.com/2009/12/chapter-5.html|url-status=live}}</ref> According to a report by [[Michael Duffy (American journalist)|Michael Duffy]] and [[Karen Tumulty]] in ''[[Time (magazine)|Time]]'', Wolf was paid a salary of $15,000 (by November 1999, $5,000) per month<ref name="CNNTime19991201" /><ref name="Henneberger">{{cite news|last=Henneberger|first=Melinda|url=https://www.nytimes.com/1999/11/05/us/naomi-wolf-feminist-consultant-to-gore-clarifies-her-campaign-role.html|title=Naomi Wolf, Feminist Consultant to Gore, Clarifies Her Campaign Role|work=The New York Times|date=November 5, 1999|access-date=November 18, 2019|archive-date=September 26, 2019|archive-url=https://web.archive.org/web/20190926135705/https://www.nytimes.com/1999/11/05/us/naomi-wolf-feminist-consultant-to-gore-clarifies-her-campaign-role.html|url-status=live}}</ref> "in exchange for advice on everything from how to win the women's vote to shirt-and-tie combinations."<ref name="CNNTime19991201" /> Wolf's direct involvement in the ''Time'' article was unclear; she declined to be interviewed on the record.<ref>{{cite news|last=Menand|first=Louis|url=https://www.nybooks.com/articles/1999/12/02/opening-moves/|title=Opening Moves|work=New York Review of Books|date=December 2, 1999|access-date=March 2, 2021|quote=''Time'' was elliptical about Wolf's own contribution to the story; the magazine said only that she had declined to talk about her role 'for the record.'|archive-date=May 10, 2021|archive-url=https://web.archive.org/web/20210510194558/https://www.nybooks.com/articles/1999/12/02/opening-moves/|url-status=live}}</ref> In a ''[[The New York Times|New York Times]]'' interview with Melinda Henneberger, Wolf said she had been appointed in January 1999 and denied having advised Gore on his wardrobe. Wolf said she had mentioned the term "alpha male" only once in passing and that it "was just a truism, something the pundits had been saying for months, that the vice president is in a supportive role and the president is in an initiatory role…I used those terms as shorthand in talking about the difference in their job descriptions".<ref name="Henneberger" /> Wolf told [[Katharine Viner]] of ''[[The Guardian]]'' in 2001: "I believe his agenda for women was a really historic agenda. I was honored to bring the concerns of women to Gore's table. I'm sorry that he didn't win and the controversy was worth it for me." She told Viner the men in Gore's campaign, at the equivalent level, were paid more than she was.<ref name="Gdn20010901">{{cite news|last=Viner|first=Katharine|url=https://www.theguardian.com/books/2001/sep/01/society2|title=Stitched up|work=The Guardian|date=September 1, 2001|access-date=March 13, 2021}}</ref>
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