Editing Lucent Technologies (section)

==Logo==
The Lucent [[logo]], the Innovation Ring,<ref name="voice.aiga.org">{{cite web |url=http://voice.aiga.org/content.cfm?ContentAlias=_getfullarticle&aid=2076918 |title=AIGA &#124; Inspiration |publisher=Voice.aiga.org |date=2015-03-17 |access-date=2015-03-29 |url-status=dead |archive-url=https://web.archive.org/web/20070203121753/http://voice.aiga.org/content.cfm?ContentAlias=_getfullarticle&aid=2076918 |archive-date=2007-02-03 }}</ref> was designed by [[Landor Associates]], a prominent San Francisco-based branding consultancy.  One source inside Lucent says that the logo is a [[Zen Buddhist]] symbol for "eternal truth", the [[Ensō]], turned 90 degrees and modified. Another source says it represents the mythic [[ouroboros]], a [[snake]] holding its tail in its mouth. Lucent's logo also has been said to represent constant re-creating and re-thinking.<ref>{{cite web |url=http://www.endicott-studio.com/rdrm/forbiser.html |title="The Binary Serpent" by Heinz Insu Fenkl |publisher=Endicott-studio.com |access-date=April 25, 2013 |url-status=usurped |archive-url=https://web.archive.org/web/20130829201429/http://www.endicott-studio.com/rdrm/forbiser.html |archive-date=August 29, 2013 }}</ref><ref name="voice.aiga.org"/> [[Carly Fiorina]] picked the logo because her mother was a painter and she rejected the sterile geometric logos of most high tech companies.<ref name="mana_ACra">{{cite web
| title = A Crack In The Glass Ceiling
| work = About.com Money
| access-date = 2015-02-07
| url = http://management.about.com/cs/misit/a/CrackCeiling99.htm
| quote = Her mother, a painter, and the inspiration behind the Lucent logo...
| archive-date = February 8, 2015
| archive-url = https://web.archive.org/web/20150208055032/http://management.about.com/cs/misit/a/CrackCeiling99.htm
| url-status = dead
}}</ref>

After the logo was compared in the media to the ring a coffee mug leaves on paper, a ''[[Dilbert]]'' comic strip showed [[Dogbert]] as an overpaid consultant designing a new company logo; he takes a piece of paper that his coffee cup was sitting on and calls it the "Brown Ring of Quality".<ref name="Dilbert.com">{{cite web|url=https://dilbert.com/strip/1996-06-11|title=Brown Ring Of Quality|date=11 June 1996|work=Dilbert.com|access-date=2015-03-29|archive-date=March 4, 2023|archive-url=https://web.archive.org/web/20230304043836/https://dilbert.com/strip/1996-06-11|url-status=dead}}</ref> A telecommunication commentator referred to the logo as "a big red zero" and predicted financial losses.<ref>{{cite news|department=letter to the editor|title=Lucent symbol a big red zero|newspaper=Daily Record (Morris County, NJ)|date=August 15, 2001|page=A6}}</ref>