Editing Looney Tunes (section)

=== 1930–1933: Harman and Ising era ===
In 1929, to compete against [[Walt Disney]]'s [[Mickey Mouse (film series)|Mickey Mouse short cartoons]], Warner Bros. became interested in developing a series of animated shorts to promote their music. They had recently acquired [[Brunswick Records]] along with four music publishers for US$28&nbsp;million (equivalent to ${{Inflation|US|28|1930|fmt=c}} million in {{currentyear}}) and were eager to promote this material for the sales of sheet music and phonograph records. Warner made a deal with [[Leon Schlesinger]] to produce cartoons for them. Schlesinger hired [[Rudolf Ising]] and [[Hugh Harman]] to produce the first series of cartoons. Schlesinger was impressed by Harman's and Ising's 1929 pilot cartoon, ''[[Bosko, The Talk-Ink Kid]]''. The first ''Looney Tunes'' short was ''[[Sinkin' in the Bathtub]]'' starring [[Bosko]], which was released in 1930.<ref name="bcdb" />