Editing Let's All Go to the Lobby (section)

==Background and production==
The [[Chicago]]-based Filmack Studios, originally known as Filmack Trailer Company, was founded in 1919 by Irving Mack. The company specialized in the production of [[snipe (theatrical)|snipe]]s, an industry term for filmed [[newsreel]]s, [[Promotion (marketing)|promotional material]], [[advertising|advertisements]], [[Trailer (promotion)|previews of coming attractions]], courtesy requests for the audience, and notices concerning the [[concession stand]] of the [[movie theater]].<ref name="Eagan2010" /> In 1951, the sales of concession stands represented approximately 20% of movie theaters' [[movie theater#Revenue|revenue]].<ref name="Valentine1996"/>{{efn|Concession stands had a growing importance for American movie theatres, representing 20% of revenue in 1951 and 80% in 1989.<ref name="Valentine1996" />}} Filmack commissioned a series of [[Technicolor]] trailers aimed at informing audiences about a theater's newly installed concession stand. ''Let's All Go to the Lobby'' was one of these films.<ref name="Eagan2010"/>

The lyrics of the song featured in ''Let's All Go to the Lobby'' were written by Jack Tillar.<ref name="Komorowski" /> [[Dave Fleischer]] is identified as the creator of the advertisement in a catalog of Filmack's releases, which reported that "trailers were produced exclusively for Filmack by Dave Fleischer". Specific details of Fleischer's involvement are lacking, and the original production records are considered lost; other production crew are unknown.<ref name="Eagan2010" /> Production may have started by 1953,<ref>Inspiration - Filmack Catalog. February, 1954. Volume 15, Issue 2. Page 10.</ref><ref name="Eagan2010" /> but Robbie Mack (a later owner of Filmack) estimates that it was completed {{circa|1955}}. The release date is typically estimated to be 1957. Filmack still owns the rights to the advertisement and licenses its use by various theater owners.<ref name="Eagan2010" />