Editing Krispy Kreme (section)

=== Early years ===
[[File:Krispy Kreme logo.svg|right|thumb|The original logo of Krispy Kreme Doughnuts. It is still used alternatively.]]
[[File:Krispy Kreme Plaque, Winston-Salem.jpg|left|thumb|upright|alt=Commemorating the original Krispy Kreme doughnut shop. Founded by Vernon Rudolph, July 13, 1937. 534 South Main Street, Winston-Salem, North Carolina. Dedicated July 2012.|Plaque in Winston-Salem, North Carolina, that commemorates the first Krispy Kreme]]
In 1933, eighteen-year-old Vernon Rudolph, along with his brother Lewis Rudolph, began working for his uncle, Ishmael Armstrong, who owned a small general store in [[Paducah, Kentucky]], that sold a wide variety of goods, including its very popular doughnuts.<ref name="Chronicle">{{cite web|url=http://www.dukechronicle.com/articles/2003/10/22/hot-doughnuts-now-krispy-kreme-story|title=Hot Doughnuts Now: The Krispy Kreme Story|last=Carlitz|first=Ruth|date=October 21, 2003|website=[[Duke Chronicle|The Chronicle]]|access-date=October 20, 2014|url-status=dead|archive-url=https://web.archive.org/web/20150708112641/http://www.dukechronicle.com/articles/2003/10/22/hot-doughnuts-now-krispy-kreme-story|archive-date=July 8, 2015}}</ref> While the exact origin of the doughnut recipe remains partially a mystery, it is believed that Ishmael Armstrong was inspired by an Ohio River barge cook named Joseph LeBeouf who was famous for his light and fluffy doughnuts, which contained [[Potato doughnut|potatoes]].<ref name=":0" /><ref name="Chronicle" />

[[File:Krispyvan.jpg|right|thumb|Krispy Kreme delivery truck, circa 1939]]
The store struggled during the [[Great Depression]]. In 1934, Vernon and Ishmael decided to move to the larger city of [[Nashville, Tennessee]], where they hoped business would be better. The uncle and nephew focused solely on selling their doughnuts and opened "The Krispy Kreme Doughnut Company" in a rented store on Gallatin Road.<ref name="Chronicle" /> The shop did so well that Vernon's father, Plumie, also left Kentucky and moved to Nashville to help sell doughnuts. In 1937, Rudolph opened his own store, deciding on [[Winston-Salem, North Carolina]], for the location when he learned that his favorite cigarette company, [[Camel (cigarette)|Camel Cigarettes]], was headquartered in the small North Carolina city.<ref name="Chronicle" /> Rudolph primarily sold to convenience stores; however, he also sold hot doughnuts to individual customers who came during production time between midnight and 4 a.m.<ref name="Chronicle" /> The first store in North Carolina was located in a rented building at 534 South Main Street in Winston-Salem in what is now called historic [[Old Salem]]. The Krispy Kreme logo was designed by Benny Dinkins, a local architect. The first Krispy Kreme bakery outside the South opened in [[Akron, Ohio]], in 1939.