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==In popular culture== {{Main article|Pepe the Frog}} Individuals associated with online message boards, such as [[4chan]], noted a similarity between Kek and the character [[Pepe the Frog]]. This was later paired with images of Pepe,<ref>{{cite web|url=https://www.polygon.com/2017/9/14/16310330/destiny-2-armor-white-nationalist-kek-symbol-explanation|title=Bungie explains how Destiny 2 armor resembling hate symbol made it into the game|first=Samit|last=Sarkar|date=September 14, 2017|accessdate=August 4, 2018|work=[[Polygon (website)|Polygon]]|archive-date=May 20, 2019|archive-url=https://web.archive.org/web/20190520062428/https://www.polygon.com/2017/9/14/16310330/destiny-2-armor-white-nationalist-kek-symbol-explanation|url-status=live}}</ref> resulting in a resurgence of interest in the ancient deity.<ref>{{cite news|last1=David|first1=Neiwert |title=What the Kek: Explaining the Alt-Right 'Deity' Behind Their 'Meme Magic'|url=https://www.splcenter.org/hatewatch/2017/05/08/what-kek-explaining-alt-right-deity-behind-their-meme-magic|access-date=September 14, 2017|work=[[Southern Poverty Law Center]]|date=May 8, 2017}}</ref> Believers in Kek say that repeating integers, called βdubsβ, are the [[prima materia]] of reality, and that their occurrence invoke the ancient deity. [[Elon Musk]] has made numerous references to Pepe and even to Kek,<ref>{{cite web|url= https://twitter.com/elonmusk/status/1607148387799011328?lang=en|title=Elon tweets Kek |website=Twitter.com|access-date=2023-06-05}}</ref><ref>{{cite web|url= https://twitter.com/elonmusk/status/1628667176902352896?lang=en|title=Elon tweets Kek again|website=Twitter.com|access-date=2023-06-05}}</ref> among others within the perceived [[right wing]] movement such as [[Donald Trump]], who tweeted himself as a version of the frog.<ref>{{cite web|url= https://americasvoice.org/blog/pepe-frog-meme-shared-trump-trump-jr-identified-hate-symbol-anti-defamation-league/|title=Trumps tweet Pepe|website=Americasvoice.com|access-date=2023-06-05}}</ref> Believers have cited this as evidence of [[memetic]] [[synchronicity]].<ref>{{cite web|url= https://pepethefrogfaith.wordpress.com/|title=The Truth About Pepe and the Cult of Kek|website=wordpress.com |access-date=2023-06-05}}</ref>
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