Editing Julmust (section)

== ''Julmust'' and Coca-Cola ==
[[File:Viking Cinderella, 20221123, julbord, the buffet, julmust, 14.jpg|thumb|alt=refer to caption|Bottles of ''julmust'' offered at a buffet.]]
In Sweden, ''julmust'' outsells [[Coca-Cola]] during the Christmas season; in fact, the consumption of Coca-Cola drops by as much as 50% over the holiday.<ref>{{cite web|title=Julmust eller Coca-Cola?|url=http://wwwc.aftonbladet.se/nyheter/9912/20/colamust.html|website=Aftonbladet|access-date=9 March 2017|date=20 December 1999}}</ref> This was quoted as one of the main reasons that The Coca-Cola Company broke away from their contract with the local brewer [[Pripps]] and started Coca-Cola Drycker Sverige AB instead.<ref name="ab-colamust">[http://www.aftonbladet.se/nyheter/9912/20/colamust.html Aftonbladet: Julmust eller Coca-Cola?] {{in lang|sv}}</ref> Coca-Cola Drycker Sverige AB produced its own ''julmust'', with The Coca-Cola Company's name occupying only a small space on the label. Their ''julmust'' was never advertised until 2004, when Coca-Cola started marketing their ''julmust'' under the brand "Bjäre julmust", but they bought the syrup from Roberts AB.<ref>[http://www.metro.se/se/article/2006/12/15/14/4458-23/index.xml Metro: Med julmust i blodet] {{in lang|sv}}</ref> By 2007, the "Bjäre julmust" was only sold at [[McDonald's]] restaurants and it had completely disappeared from Coca-Colas range of products by Christmas 2008,<ref>[[:sv:Julmust|Swedish Wikipedia: Julmust]] {{in lang|sv}}</ref> only to return for Christmas 2011.