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==Economics== {{Update section|date=May 2025|reason=Much of the research cited is quite old and thus not of much use today. In addition, the wording of this section is often predictive as if the years being referred to had not already passed.}} In a [[National Retail Federation]] (NRF) study in the United States, it was found that 53.3% of consumers planned to buy a Halloween costume in 2005, spending $38.11 on average, up $10 from the year before. They were also expected to spend $4.96 billion in 2006, up significantly from just $3.3 billion the previous year.<ref>{{cite web | last = Grannis | first = Kathy | author2 = Scott Krugman | title = As Halloween Shifts to Seasonal Celebration, Retailers Not Spooked by Surge in Spending | publisher = National Retail Federation | date = September 20, 2006 | url = http://www.nrf.com/content/default.asp?folder=press/release2006&file=halloween06.htm | archive-url = https://web.archive.org/web/20061227233945/http://www.nrf.com/content/default.asp?folder=press%2Frelease2006&file=halloween06.htm | archive-date = 2006-12-27 | access-date = 31 October 2006 | url-status = dead }}</ref> But the troubled economy caused many Americans to cut back on Halloween spending, and in 2009, the NRF anticipated that American households would decrease Halloween spending by as much as 15% to $56.31.<ref name=post2>{{cite news |title=Halloween - Retail Horror Story? |work=Orlando Sentinel |date=October 29, 2009 |url=https://www.orlandosentinel.com/2009/10/24/halloween-retail-horror-story/ |access-date=2010-10-12 |archive-date=2010-11-03 |archive-url=https://web.archive.org/web/20101103190500/http://articles.orlandosentinel.com/2009-10-24/news/0910230194_1_halloween-headquarters-temporary-halloween-stores-spirit-halloween |url-status=live }}</ref> In 2013, Americans spent an estimated $6.9 billion to celebrate Halloween, including a predicted $2.6 billion on costumes (with more spent on adult costumes than for children's costumes) and $330 million on pet costumes.<ref>{{cite news|title=Halloween Is a $6.9 Billion Unstoppable American Cultural Juggernaut|url=http://www.businessweek.com/articles/2013-10-14/most-popular-costumes-how-much-we-spend-and-more-halloween-stats|archive-url=https://web.archive.org/web/20131014174422/http://www.businessweek.com/articles/2013-10-14/most-popular-costumes-how-much-we-spend-and-more-halloween-stats|url-status=dead|archive-date=October 14, 2013|access-date=22 June 2014|work=Businessweek|date=October 14, 2013}}</ref><ref>{{cite news|title=NewsOne Minute: Study Finds Barely Anyone Buys Father's Day Presents|url=http://newsone.com/3016558/newsone-minute-study-finds-barely-anyone-buys-fathers-day-presents/|access-date=22 June 2014|publisher=Newsone|date=Jun 6, 2014|archive-date=7 June 2014|archive-url=https://web.archive.org/web/20140607223021/http://newsone.com/3016558/newsone-minute-study-finds-barely-anyone-buys-fathers-day-presents/|url-status=live}}</ref> In 2017, it was estimated that Americans would spend $9.1 billion on Halloween merchandise, with $3.4 billion of that towards costumes.<ref>{{Cite news|url=https://nrf.com/resources/consumer-research-and-data/holiday-spending/halloween-headquarters|title=Halloween Headquarters|date=2014-09-21|work=National Retail Federation|access-date=2018-08-24|language=en|archive-date=2018-08-23|archive-url=https://web.archive.org/web/20180823091232/https://nrf.com/resources/consumer-research-and-data/holiday-spending/halloween-headquarters|url-status=live}}</ref> Another survey by the NRF showed that 67% of Halloween shoppers would buy costumes, spending $3.2 billion in 2019.<ref>{{Cite web|title=Social media influencing near-record Halloween spending|url=https://nrf.com/media-center/press-releases/social-media-influencing-near-record-halloween-spending|access-date=2020-09-30|website=NRF|date=25 September 2019 |language=en|archive-date=2020-09-29|archive-url=https://web.archive.org/web/20200929153006/https://nrf.com/media-center/press-releases/social-media-influencing-near-record-halloween-spending|url-status=live}}</ref> It was estimated that the Halloween spending in 2022 would reach $10.6 billion.<ref>{{Cite web|title=Halloween Data Center|url=https://nrf.com/insights/holiday-and-seasonal-trends/halloween/halloween-data-center|access-date=2022-10-09|website=NRF|language=en|archive-date=2021-09-22|archive-url=https://web.archive.org/web/20210922101424/https://nrf.com/insights/holiday-and-seasonal-trends/halloween/halloween-data-center|url-status=live}}</ref>
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