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=== Popularisation in different cultures === Some{{Who?|date=April 2025}} think that the establishment of gravy as a British household staple came as a result{{citation needed|date=April 2025}} of a long-running advertising campaign by the British food product brand OXO. The advertisements, which ran on British television from 1983 to 1999, featured a middle-class British family eating meals with Oxo gravy.<ref>{{Cite web |last=freestyle |date=2014-10-27 |title=WHY THE OXO FAMILY IS A GREAT EXAMPLE OF A BRAND STORY |url=https://hootmarketing.co.uk/blog/why-the-oxo-family-is-a-great-example-of-a-brand-story/ |access-date=2025-03-24 |website=Hoot Marketing |language=en-US}}</ref> Gravy is now an integral ingredient in the classic British [[Sunday roast]]. The long history of British colonization and immigration in North America has influenced food production and consumption in Canada and the United States. In North America, gravy is considered a popular sauce to accompany traditional Thanksgiving and Christmas celebrations and food, such as turkey and potatoes. In the Southern United States, gravy and biscuits are popular breakfast foods that originated in Southern Appalachia in the late 1800s.<ref>{{Cite news |last=Hutcherson |first=Aaron |date=2019-07-22 |title=The surprising history served with a plate of biscuits and gravy |url=https://www.washingtonpost.com/news/voraciously/wp/2019/07/22/today-even-fancy-restaurants-serve-biscuits-and-gravy-but-the-dish-comes-from-modest-beginnings/ |access-date=2025-03-24 |newspaper=The Washington Post }}</ref> While the South has developed various types of gravy, most contain sausage, flour, butter, and milk, affordable ingredients for working class families.<ref>{{Cite news |last1=Hutcherson |first1=Aaron |last2=Fowler |first2=Geoffrey A. |last3=Frankel |first3=Todd |last4=Natanson |first4=Hannah |last5=Voght |first5=Kara |last6=Amenabar |first6=Teddy |last7=Valiño |first7=Álvaro |last8=Galocha |first8=Artur |last9=Andrews |first9=Travis |date=2019-07-22 |title=The surprising history served with a plate of biscuits and gravy |url=https://www.washingtonpost.com/news/voraciously/wp/2019/07/22/today-even-fancy-restaurants-serve-biscuits-and-gravy-but-the-dish-comes-from-modest-beginnings/ |access-date=2025-03-24 |newspaper=The Washington Post }}</ref><ref>{{Cite web |last=Allen |first=Lauren |date=2020-03-12 |title=The BEST Biscuits and Gravy recipe |url=https://tastesbetterfromscratch.com/sausage-gravy-biscuits/ |access-date=2025-03-24 |website=Tastes Better From Scratch |language=en-US}}</ref> Gravy is one of three ingredients in the famous French-Canadian dish [[poutine]], made up of French fries, cheese curds, and a salty, light brown sauce combining beef and chicken stock. Poutine emerged in rural Québec in the 1950s and has become one of Canada’s most iconic meals.<ref>{{Cite web |last=Ricardocuisine |title=Brown Gravy Sauce for Poutine and Hot Chicken |url=https://www.ricardocuisine.com/en/recipes/4854-brown-gravy-sauce-for-poutine-and-hot-chicken |access-date=2025-03-24 |website=Ricardo |language=en}}</ref> In Italian American culture, gravy is sometimes used to refer to meat-based tomato sauce.<ref>{{Cite web |last=johndeike |date=2020-05-17 |title=Let's Finally Settle the Decades-old Sauce vs. Gravy Debate |url=https://orderisda.org/culture/language/lets-finally-settle-the-decades-old-sauce-vs-gravy-debate/#:~:text=In%201902,%20an%20Italian%20woman,Boyardee%20canned%20his%20%E2%80%9Csauce.%E2%80%9D |access-date=2025-03-24 |website=Italian Sons and Daughters of America |language=en-US}}</ref>
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