Editing Foster's Lager (section)

==Production==
Advertising from the early 20th century claimed Foster's Lager was [[adjuncts|adjuncted]] with cane sugar.<ref name="auspostalhistory.com"/> A number of breweries advertised a sugar content, (e.g. [[Queensland Brewery Ltd|Bulimba]]), as it implied a lighter less bitter brew than was commonly sold. (Rice malt and very light barley malts replaced sugar, which can be troublesome for brewers.<ref>Fiacco, M. D. (2019, July 1). Exbeeriment | impact flaked rice has on an american lager. Brülosophy. https://brulosophy.com/2019/07/01/the-flaked-rice-effect-exbeeriment-results/</ref>)

The Tim Foster's yeast in use today was brought to Carlton in 1923 from Professor Jorgensen in Denmark.<ref>[http://www.australianbeers.com/beers/fosters/fosters.htm Or is it], www.australianbeers.com</ref>

The lager is hopped with selected oil extracts of [[List of hop varieties#Super Pride|Super Pride of Ringwood]] [[hops]], which like any modern beer, is added after fermentation to minimise losses to the yeast sediment.{{citation needed|date=August 2017}}<ref>Oladokun, Ola & James, Sue & Cowley, Trevor & Smart, Katherine & Hort, Joanne & Cook, David. (2017). [https://www.researchgate.net/publication/321907055_Dry-Hopping_the_Effects_of_Temperature_and_Hop_Variety_on_the_Bittering_Profiles_and_Properties_of_Resultant_Beers Dry-Hopping: the Effects of Temperature and Hop Variety on the Bittering Profiles and Properties of Resultant Beers.] BrewingScience. 70. 187-196. 10.23763/BRSC17-18OLADOKU.</ref> The hop is sourced from the only two farms in Australia that grow it.<ref>[http://cub.com.au/beer/ Beer], Carlton & United Breweries (CUB)</ref>

The product is 4% ABV in Europe, Australia and India, and 5% in the US.{{fact|date=December 2024}}

The Latin American and European rights to the beer are owned by [[Heineken International]], who brews and distributes a 4% ABV Foster's in most [[Europe]]an countries.<ref>{{cite web |url=http://ratebeer.com/beer/fosters-uk/43965/ |title=Fosters (UK) from Berkshire (Heineken) |publisher=ratebeer.com |access-date=29 August 2009}}</ref> In the United States<ref>[http://www.fostersbeer.com/ Foster's in the US], www.fostersbeer.com</ref> and Canada, rights to the brand are owned by [[Molson Coors]]. Heineken also acquired [[Brasil Kirin]] which previously had the right to the beer in Latin America.{{fact|date=December 2024}}

In the UK, Foster's is produced by Heineken at the Royal Brewery in [[Manchester]].<ref>[https://www.independent.co.uk/news/business/news/sab-turns-hostile-with-a95bn-bid-for-fosters-investors-2339581.html SAB turns hostile with A$9.5bn bid for Foster's investors], Business News, ''[[The Independent]]''</ref>

Production of the Australian regular brand recommenced in 2014, but it was only briefly promoted. It had been in continuous production from November 1888 to about 2002, making it the longest-lived beer label in Australia.{{citation needed|date=August 2017}} Once a "premium" brand,<ref>{{Citation|last=Christie|first=Jordanne|title=Foster's|url=https://ecampusontario.pressbooks.pub/gned1478/chapter/fosters/|work=Beer Through the Ages|language=en|access-date=29 August 2020}}</ref> Foster's Lager has been bypassed by the Foster's Group's favoured premium brands of [[Crown Lager|Carlton Crown Lager]] and [[Stella Artois]].<ref>Stella Artois is brewed in Australia under licence from Belgian beer conglomerate [[InBev]].</ref><ref>[http://www.smh.com.au/articles/2004/08/18/1092765016049.html?from=storylhs "Cheers! Why every brewer loves a premium beer or two"], ''[[The Sydney Morning Herald]]'', 18 August 2004.</ref>

In Australia until the end of the 1970s, Foster's Lager was a reasonably popular bottled and canned beer with a somewhat premium image.<ref>{{cite web |url=https://ecampusontario.pressbooks.pub/gned1478/chapter/fosters/|title=Foster's|last1=Christie|first1=Jordanne}}</ref> In the early 1980s there were major changes in the Australian brewing industry, including the merger of Castlemaine (Brisbane), Swan (Perth) and Toohey's (Sydney) into a national brewing group, as a result of acquisitions by [[Perth]] entrepreneur [[Alan Bond (businessman)|Alan Bond]].<ref>{{cite web|title=Our History|url=https://www.lionco.com/who-we-are/our-history/|access-date=27 December 2024|publisher=Lion|archive-date=27 December 2024|archive-url=https://archive.today/20241227121652/https://www.lionco.com/who-we-are/our-history/}}</ref>

Faced with inroads into its non-Victorian markets, Carlton and United Beverages (CUB) reviewed its product range and attempted to re-position some of its brands. Foster's Draught was introduced, served on tap alongside established draught brands such as Castlemaine XXXX and Toohey's Draught. Despite some initial success, bolstered by heavy advertising, the brand did not prove to be popular and was eventually withdrawn from sale.{{citation needed|date=August 2017}}

The Foster's Group has tended to promote the brands of [[Carlton Draught]] (mainstream market) and [[Victoria Bitter]] (working class male market).<ref>{{cite web|url=http://www.iht.com/articles/2006/02/14/bloomberg/sxfosters.php.|title=Beer sales underpin earnings at Foster's|publisher=[[Bloomberg News]]|via=[[International Herald Tribune]]|author=Fenner, Robert|language=en|date=14 February 2006|archive-date=1 March 2007|archive-url=https://web.archive.org/web/20070301092321/http://www.iht.com/articles/2006/02/14/bloomberg/sxfosters.php}}</ref>{{failed verification|date=February 2020}}

The CUB Yatala Road Brewery south of Brisbane, the site of the former [[Power's Brewery]], brews all CUB mainstream and contract beers that are sold outside of Victoria. The Yatala Brewery is the largest in the Southern Hemisphere.{{citation needed|date=August 2017}} CUB's Abbotsford Brewery (Abbot's Lager) now only supplies Victoria and South Australia.{{citation needed|date=August 2017}}

In late 2014 Foster's enjoyed some renewed success in the Australian market, due to returning to wide-release sale in Australian liquor stores with some renewed nostalgic brand recognition.<ref>{{Cite news |date=2013-05-26 |title=SAB fosters beer brands in Australia |work=Financial Times |url=https://www.ft.com/content/a511b4cc-c5cd-11e2-99d1-00144feab7de |archive-url=https://ghostarchive.org/archive/20221210/https://www.ft.com/content/a511b4cc-c5cd-11e2-99d1-00144feab7de |archive-date=10 December 2022 |url-access=subscription |access-date=2022-06-29}}</ref> Foster's lager was marketed as "Foster's Classic" and sold in 375ml cans with 4.0% ABV.

In November 2020, CUB announced that it would "relaunch" the brand in Australia, boosting local production by 300% and price it competitively against rival brands.<ref>{{cite web| url = https://www.brewsnews.com.au/2020/11/30/iconic-fosters-makes-a-comeback/| title = 'Iconic' Foster's makes a comeback}}</ref>

In Australia in 2024 CUB decided not to produce the original Foster's Lager 4.9% version. It has been replaced by Foster's Classic 4.0% version.