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==Factors== There are multiple factors that play into why people would get involved with flaming. For instance, there is the anonymity factor and that people can use different means to have their identity hidden.<ref name=":02">{{Cite journal|last1=Hutchens|first1=Myiah J|last2=Cicchirillo|first2=Vincent J|last3=Hmielowski|first3=Jay D|date=2014-02-12|title=How could you think that?!?!: Understanding intentions to engage in political flaming|journal=New Media & Society|language=en|volume=17|issue=8|pages=1201β1219|doi=10.1177/1461444814522947|s2cid=31784760|issn=1461-4448}}</ref> Through the hiding of one's identity people can build a new persona and act in a way that they normally would not when they have their identity known. Another factor in flaming is proactive aggression "which is initiated without perceived threat or provocation" and those who are recipients of flaming may counter with flaming of their own and utilize reactive aggression.<ref name=":02"/> Another factor that goes into flaming is the different communication variables. For instance, offline communications networks can impact the way people act online and can lead them to engage in flaming.<ref name=":02"/> Finally, there is the factor of verbal aggression and how people who engage in verbal aggression will use those tactics when they engage in flaming online.<ref name=":02"/> Flaming can range from subtle to extremely aggressive in online behaviors, such as derogatory images, certain emojis used in combination, and even the use of capital letters. These things can show a pattern of behavior used to convey certain emotions online. Victims should do their best to avoid fighting back in an attempt to prevent a war of words. Flaming extends past social media interactions. Flaming can also take place through emails, and whether someone calls an email a "flame", is based on whether she or he considers an email to be hostile, aggressive, insulting, or offensive. What matters is how the person receives the interaction. So much is lost in translation when communicating online versus in person, that it is hard to distinguish someone's intent.<ref name=":26">{{cite journal | last=Turnage | first=Anna K. | title=Email Flaming Behaviors and Organizational Conflict | journal=Journal of Computer-Mediated Communication | publisher=Oxford University Press (OUP) | volume=13 | issue=1 | year=2007 | issn=1083-6101 | doi=10.1111/j.1083-6101.2007.00385.x | pages=43β59| s2cid=8093848 }}</ref>
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