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=== Origins === The ''FT'' was launched as the ''London Financial Guide'' on 10 January 1888, renaming itself the ''Financial Times'' on 13 February the same year. Describing itself as the friend of "The Honest Financier, the Bona Fide Investor, the Respectable Broker, the Genuine Director, and the Legitimate Speculator", it was a four-page journal. The readership was the financial community of the [[City of London]], its only rival being the more daring and slightly older (founded in 1884) ''[[Financial News (1884β1945)|Financial News]]''. On 2 January 1893 the ''FT'' began printing on light pink paper to distinguish it from the similarly named ''Financial News'': at the time, it was also cheaper to print on unbleached paper (several other more general newspapers, such as ''[[The Sporting Times]]'', had the same policy), but nowadays it is more expensive as the paper has to be dyed specially.<ref>{{cite web|website=Financial Times|title=About the newspaper|url=http://help.ft.com/newspaper-delivery/about-the-newspaper/|archive-url=https://web.archive.org/web/20120108062240/http://help.ft.com/newspaper-delivery/about-the-newspaper/#axzz3ZDPTGgyZ|archive-date=8 January 2012 |access-date=4 May 2015}}</ref>
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