Editing Fair trade (section)

=== Solidarity trade ===
[[File:Fair Trade Products.jpg|thumb|Fair trade goods sold in worldshops]]
The current fair trade movement was shaped in Europe in the 1960s. Fair trade during that period was often seen as a political gesture against neo-imperialism: radical student movements began targeting multinational corporations, and concerns emerged that traditional business models were fundamentally flawed. The slogan at the time, "Trade not Aid", gained international recognition in 1968 when it was adopted by the [[United Nations Conference on Trade and Development]] (UNCTAD) to put the emphasis on the establishment of fair trade relations with the developing world.<ref>{{cite web | archive-date = October 22, 2014 | archive-url = https://web.archive.org/web/20141022065406/http://www.wfto.com/index.php?option=com_content&task=view&id=10&Itemid=17&limit=1&limitstart=1 | url = http://www.wfto.com/index.php?option=com_content&task=view&id=10&Itemid=17&limit=1&limitstart=1 |title= Where did it all begin?| access-date = 24 June 2009 | date = 7 June 2009|publisher= WFTO}}</ref>

1965 saw the creation of the first [[alternative trading organization]] (ATO): that year, British NGO [[Oxfam]] launched "Helping-by-Selling", a program that sold imported handicrafts in Oxfam stores in the UK and from mail-order catalogues.<ref>{{cite web | publisher = One Village | place = Charlbury, UK | url = http://onevillage.org/fairtrade-history.htm | title = Fair trade history | last = Scott | first = Roy | date = 2003-03-07 | access-date = 2013-05-01 | archive-date = 2008-09-19 | archive-url = https://web.archive.org/web/20080919024716/http://onevillage.org/fairtrade-history.htm | url-status = live }}</ref>

By 1968, the [[Whole Earth Catalog]] was connecting thousands of specialized merchants, artisans, and scientists directly with consumers who were interested in supporting independent producers, with the goal of bypassing corporate retail and department stores. The Whole Earth Catalog sought to balance the international free market by allowing direct purchasing of goods produced primarily in the U.S. and Canada but also in Central and South America.

In 1969, the first [[worldshop]] opened its doors in the Netherlands. It aimed at bringing the principles of fair trade to the retail sector by selling almost exclusively goods produced under fair trade terms in "underdeveloped regions". The first shop was run by volunteers and was so successful that dozens of similar shops soon went into business in the [[Benelux]] countries, Germany, and other Western European countries.