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==Delivery of EULAs {{Anchor|Shrink-wrap and click-wrap licenses}}== Initially, end-user license agreement (EULAs) were printed on either the shrinkwrap packaging encasing the product ([[shrink wrap contract]]) or a piece of paper. The license often stipulated that a customer agreed if they did not return the product within a specified interval.{{sfn|Corbett|2019|p=455}} After the advent of the internet, EULAs are more often found in [[clickwrap]] format where the user only needs to click an agree button.{{sfn|Kim|2016|p=12}} Without the constraints of having to print the license, the length of the agreements ballooned.{{sfn|Kim|2016|p=12}} Another type of license, [[browserwrap]], intuits the user's consent after they simply visit a website and are made aware of the [[terms of use]].{{sfn|Kim|2016|p=21}} EULAs are often written in vague language, and do not inform the customer of the limitations on the agreement's enforceability.{{sfn|Mezei |Harkai |2022|p=113}} Most EULAs have been designed so that it is very difficult to read and understand them, but easy to agree to the licensing terms without reading them.{{sfn|Terasaki|2013|p=469}}{{sfn|Corbett|2019|p=455}} Regardless of how easy it is to access, very few consumers read any part of the license agreement.{{sfn|Bakos ''et al.''|2014|p=1}}{{sfn|Ben-Shahar |Schneider|2014|p=68}} Most assume the terms are unobjectionable or barely notice agreeing while installing the software.{{sfn|Terasaki|2013|pp=485-486}} Companies take advantage of consumers' inattention to insert provisions into EULAs.{{sfn|Corbett|2019|pp=456-457}} Many assert that the purchaser is an adult and takes responsibility for minors' use of the product, to relieve the vendor of the issue of [[contracting with a minor]] and liability from minors' use of the product.{{sfn|Bonar-Bridges|2016|p=82}} EULAs, almost always offered on a [[Standard form contract|take-it-or-leave-it basis]] as a non-negotiable condition for using the software,{{sfn|Carpenter|2023|p=478}}{{sfn|Mezei |Harkai |2022|p=113}} are very far from the prototypical contract where both parties fully understand the terms and agree of their own free will.{{sfn|Corbett|2019|p=460}} Proponents argue that the contracts streamline purchases and that savings for the company could be passed to the consumer.{{sfn|Kim|2016|p=12}} Enterprises buying software for a large number of employees often negotiate the licensing agreement with the vendor.{{sfn|Eichstädt |Spieker|2024|p=280}}
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