Editing Emanuel Bronner (section)

== Career ==
He started his business making products such as [[castile soap]] by hand in his home. The product labels are crowded with statements of Bronner's philosophy, which he called "All-One-God-Faith" and the "Moral ABC",<ref>{{Cite news
| last = Foster
| first = Tom
| title = The Undiluted Genius of Dr. Bronner's
| work = Inc.com
| access-date = 2014-10-24
| date = 2012-04-03
| url = http://www.inc.com/magazine/201204/tom-foster/the-undiluted-genius-of-dr-bronners.html
| archive-date = April 5, 2012
| archive-url = https://web.archive.org/web/20120405154924/http://www.inc.com/magazine/201204/tom-foster/the-undiluted-genius-of-dr-bronners.html
| url-status = live
}}</ref> both of which he included on the label of every soap bottle he produced.<ref name="Ben Ehrlich 2007, page 2">Ben Ehrlich, ''Dr. Bronner's Soapy History'', The [Jewish] Forward, June 29, 2007, page 2.</ref>  Many of Bronner's references came from [[Judaism|Jewish]] and [[Christianity|Christian]] sources, such as the [[Shema]] and the [[Beatitudes]]; others from writers such as [[Rudyard Kipling]] and [[Thomas Paine]]. On his labels, he referred to the Jewish sage [[Hillel the Elder]] as "Rabbi Hillel" and to [[Jesus Christ]] as "Rabbi Jesus."<ref>{{cite web |url=https://www.drbronner.com/wp-content/uploads/2015/02/Moral-ABC-2015-Edition.pdf |title=Archived copy |access-date=2017-09-14 |url-status=bot: unknown |archive-url=https://web.archive.org/web/20161219201502/https://www.drbronner.com/wp-content/uploads/2015/02/Moral-ABC-2015-Edition.pdf |archive-date=December 19, 2016 }} "The Moral ABC [Parts] I & II" by Dr. Emmanuel Bronner. Page 23: "Rabbi Hillel taught Jesus to unite the whole human race in our Eternal Father's great, All-One-God-Faith." Page 36: "A Human being must teach friend & Enemy the Moral ABC uniting all mankind free or that being is not yet human! Rabbi Jesus' full truth No. 1." Page 39: "To stay free: Small minds discuss people. Average minds discuss events. Great minds teach Rabbi Hillel's Moral ABC."</ref> The labels became famous for their idiosyncratic style, including hyphens to join long strings of words and the liberal use of [[exclamation mark]]s.<ref>{{Cite news
| last = Philpott
| first = Tom
| title = Why Did Top Scientific Journals Reject This Dr. Bronner's Ad?
| work = [[Mother Jones (magazine)|Mother Jones]]
| access-date = 2014-10-24
| date = 2014-10-20
| url = https://www.motherjones.com/tom-philpott/2014/10/read-dr-bronners-gmo-ad-thats-too-hot-nature-and-science
| archive-date = June 3, 2017
| archive-url = https://web.archive.org/web/20170603192326/http://www.motherjones.com/tom-philpott/2014/10/read-dr-bronners-gmo-ad-thats-too-hot-nature-and-science
| url-status = live
}}</ref>

In 1946, while promoting his "Moral ABC" at the [[University of Chicago]], Bronner was arrested for refusing to leave the dean's office, despite the fact he was invited to the campus to lecture by a local student group, and then was committed to the [[Elgin Mental Health Center]], a mental hospital in [[Elgin, Illinois]], from which he escaped after [[Electroconvulsive therapy|shock treatments]]. Bronner believed those shock treatments brought about his eventual blindness.<ref name="journal-sentinel" />

After escaping from Elgin, Bronner hitch-hiked to Los Angeles, California. Over time Bronner started a family and eventually settled in [[Escondido, California]], where his soap-making operation grew into a small factory. At his death in 1997, it produced more than a million bottles of soap and other products per year, but was still not mechanized.<ref name="ts" /> The firm has been the subject of many published articles and has supported many charitable causes.<ref name="ts" />