Editing Doublespeak (section)

== Examples ==

=== In politics ===
[[Edward S. Herman]] and [[Noam Chomsky]] comment in their book ''[[Manufacturing Consent|Manufacturing Consent: the Political Economy of the Mass Media]]'' that Orwellian doublespeak is an important component of the manipulation of the English language in American media, through a process called ''dichotomization,'' a component of media propaganda involving "deeply embedded double standards in the reporting of news." For example, the use of state funds by the poor and financially needy is commonly referred to as "[[social welfare]]" or "[[handout]]s," which the "coddled" poor "take advantage of". These terms, however, are not as often applied to other beneficiaries of government spending such as military spending.<ref>{{cite journal|last=Goodwin|first=Jeff|date=March 1994|title=What's Right (And Wrong) about Left Media Criticism? Herman and Chomsky's Propaganda Model|journal=Sociological Forum|volume=9|issue=1|pages=102–103|doi=10.1007/bf01507710|jstor=684944|s2cid=143939984}}</ref> The bellicose language used interchangeably with calls for peace towards [[Armenia]] by [[Azerbaijan]]i president [[Ilham Aliyev|Aliyev]] after the [[Second Nagorno-Karabakh War]] were described as doublespeak in media.<ref>{{Cite web|url=https://gjia.georgetown.edu/2021/06/16/the-forty-day-war-and-the-russian-peace-in-nagorno-karabakh/|title=The Forty-Day War and the "Russian Peace" in Nagorno-Karabakh|date=June 16, 2021}}</ref>

=== In advertising ===
Advertisers can use doublespeak to mask their commercial intent from users, as users' defenses against advertising become more entrenched.<ref name="Walker Gibson">{{cite journal|last=Gibson|first=Walker|date=February 1975|title=Public Doublespeak: Doublespeak in Advertising|journal=The English Journal|volume=64|issue=2|pages=14–15|doi=10.2307/815510|jstor=815510}}</ref> Some are attempting to counter this technique with a number of systems offering diverse views and information to highlight the manipulative and dishonest methods that advertisers employ.<ref name="Sidney J. Hormell">{{cite journal|last=Hormell|first=Sidney J.|date=May 1975|title=Public Doublespeak: Cable TV, Media Systems, and Doublespeak (Or) Something Funny Happened to the Message on the Way to the Audience.|journal=The English Journal|volume=64|issue=5|pages=18–19|doi=10.2307/814854|jstor=814854}}</ref>

According to [[Jacques Ellul]], "the aim is not to even modify people’s ideas on a given subject, rather, it is to achieve conformity in the way that people act." He demonstrates this view by offering an example from drug advertising. Use of doublespeak in advertisements resulted in aspirin production rates rising by almost 50 percent from over 23 million pounds in 1960 to over 35 million pounds in 1970.<ref>{{cite journal|last=Dieterich|first=Daniel J.|date=December 1974|title=Public Doublespeak: Teaching about Language in the Marketplace|journal=College English|volume=36|issue=4|pages=477–81|doi=10.2307/374874|jstor=374874}}</ref>

===In comedy===

Doublespeak, particularly when exaggerated, can be used as a device in satirical comedy and social commentary to [[Irony|ironically]] parody political or bureaucratic establishments' intent on obfuscation or prevarication. The television series ''[[Yes Minister]]'' is notable for its use of this device.{{sfn|Herron|2007|p=144}} [[Oscar Wilde]] was an early proponent of this device{{sfn|Killeen|2013|p=12}}{{sfn|Bennett|2015}}{{sfn|Raby|1997}} and a significant influence on Orwell.{{sfn|Bennett|2015}}

===Intensify/downplay pattern===
This pattern was formulated by Hugh Rank and is a simple tool designed to teach some basic patterns of persuasion used in political propaganda and commercial advertising.  The function of the intensify/downplay pattern is not to dictate what should be discussed but to encourage coherent thought and systematic organization. The pattern works in two ways: intensifying and downplaying. All people intensify, and this is done via repetition, association and composition. Downplaying is commonly done via omission, diversion and confusion as they communicate in words, gestures, numbers, et cetera. Individuals can better cope with organized persuasion by recognizing the common ways whereby communication is intensified or downplayed, so as to counter doublespeak.<ref name="Hasselriis 1991 28–35">{{cite journal|last=Hasselriis|first=Peter|date=February 1991|title=From Pearl Harbor to Watergate to Kuwait: "Language in Thought and Action"|journal=The English Journal|volume=80|issue=2|pages=28–35|doi=10.2307/818749|jstor=818749}}</ref>

===In social media===

In 2022 and 2023, it was widely reported that [[social media]] users were using a form of doublespeak – sometimes called "[[algospeak]]" – to subvert [[content moderation]] on platforms such as [[TikTok]].<ref name=NYTAlgospeak>{{Cite news |last=Delkic |first=Melina |date=2022-11-19 |title=Leg Booty? Panoramic? Seggs? How TikTok Is Changing Language |language=en-US |work=The New York Times |url=https://www.nytimes.com/2022/11/19/style/tiktok-avoid-moderators-words.html |access-date=2023-08-27 |issn=0362-4331}}</ref><ref name=WPAlgospeak>{{Cite news |last=Lorenz |first=Taylor |date=2022-04-11 |title=Internet 'algospeak' is changing our language in real time, from 'nip nops' to 'le dollar bean' |language=en-US |newspaper=Washington Post |url=https://www.washingtonpost.com/technology/2022/04/08/algospeak-tiktok-le-dollar-bean/ |access-date=2023-08-27 |issn=0190-8286}}</ref><ref>{{Cite web |last=Kreuz |first=Roger J. |date=2023-04-13 |title=What is 'algospeak'? Inside the newest version of linguistic subterfuge |url=http://theconversation.com/what-is-algospeak-inside-the-newest-version-of-linguistic-subterfuge-203460 |access-date=2023-08-27 |website=The Conversation |language=en}}</ref> Examples include using the word "unalive" instead of "dead" or "kill", or using "leg booty" instead of [[LGBT]], which users believed would prevent moderation algorithms from banning or [[shadow banning]] their accounts.<ref name=NYTAlgospeak/><ref>{{Cite web |date=2023-07-14 |title=Online, 'unalive' means death or suicide. Experts say it might help kids discuss those things |url=https://apnews.com/article/unalive-suicide-tiktok-language-death-e605d4da81c02335a3b60d27c40562bc |access-date=2023-08-27 |website=AP News |language=en}}</ref>