Editing Dolly Madison (section)

==Marketing==
In marketing, Dolly Madison snacks are probably best remembered for their long association with characters from [[Charles M. Schulz]]'s ''[[Peanuts]]'' comic strip. [[Charlie Brown]] and his friends appeared on Dolly Madison packages and in television commercials in the 1960s, 1970s and 1980s. The bakery, along with [[Coca-Cola]] and [[McDonald's]], was a major sponsor of the ''Peanuts'' animated [[television special|specials]] telecast on [[CBS]] during that period.  Each pie flavor was sold with a different character on the wrapper, including:
::[[Charlie Brown]] – cherry and banana crème
::[[Linus van Pelt]] – apple
::[[Lucy van Pelt]] – lemon
::[[Schroeder (Peanuts)|Schroeder]] – berry
::[[Sally Brown]] – coconut crème and pineapple
::[[Frieda (Peanuts)|Frieda]] – chocolate
::[[Peppermint Patty]] – strawberry and peach
::[[Marcie (Peanuts)|Marcie]] – Boysenberry

The wrappers were later redesigned and featured [[Snoopy]] on all the flavors.  Charlie Brown was also on Zingers packages wearing a baseball cap. Snoopy and Linus were also on Gems donut packages as well.

[[File:Original logo used by Dolly Madison bakeries, in the 1970's thru the early 1980's.jpg|240px|thumbnail|Original Dolly Madison logo, used from 1969 to the mid-1980s.|alt=]]
[[File:Dolly Madison store logo.png|240px|thumbnail|right|Original Dolly Madison outlet bakery store logo, used from mid 1980s through November 2012]]
During the period when the packages featured Peanuts characters, the advertising agency for Dolly Madison products was [[Dancer Fitzgerald Sample]]'s San Francisco branch—primarily due to its proximity to Schulz (based in nearby [[Santa Rosa, California|Santa Rosa]]).