Editing Digital media (section)

==Business model==
{{norefs|section|date=June 2023}}
[[File:20231030 Digital media business model.svg |thumb|"Triple-product" business model of digital media platforms.<ref name=":2">{{Cite journal |last=Diaz Ruiz |first=Carlos |date=2023-10-30 |title=Disinformation on digital media platforms: A market-shaping approach |journal=New Media & Society |language=en |doi=10.1177/14614448231207644 |issn=1461-4448|doi-access=free }} "Figure 3. The triple-product business model of digital media markets."</ref>]]
Digital media platforms like YouTube work through a triple-product business model in which platforms provide information and entertainment ([[infotainment]]) to the public often at no cost, while simultaneously capturing their attention, and also collecting user data to sell to advertisers.<ref name=":2" /> This business model aims to maximize consumer engagement on the platform. 
;Paid Media

Paid media refers to promotional channels that marketers pay to use, including traditional media (e.g., television, radio, print, or outdoor advertising), online and digital media (e.g., paid search ads, web and social media display ads, mobile ads, or email marketing). This model compels businesses to develop sponsored media then pay social media platforms like Instagram for the right to show such media to customers in the platforms' newsfeeds. These customers become exposed to paid media, sometimes referred to as promoted or sponsored posts.<ref name="lovett">{{Cite journal |last1=Lovett |first1=Mitchell J. |last2=Staelin |first2=Richard |date=January 28, 2016 |title=The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment |url=https://pubsonline.informs.org/doi/10.1287/mksc.2015.0961 |journal=Marketing Science |language=en |volume=35 |issue=1 |pages=142–157 |doi=10.1287/mksc.2015.0961 |issn=0732-2399}}</ref>

;Owned Media

Owned media refers to digital assets and channels that a company or individual controls and manages. This includes websites, social media profiles for example Facebook etc., blogs, and any other content platforms own and operated by the entity. Entity means the owner or controller of the channel such as business or person managing their online presence<ref name="lovett"/>

;Earned Media

Earned media denotes public relations media channels like television, newspapers, blogs, or video sites that do not require direct payment or control by marketers but are included because viewers, readers, or users are interested in them. Free media is essentially online word of mouth, typically in "viral" trends, mentions, shares, retweets, reviews, recommendations, or content from third-party websites. When one's product or service is so good that users cannot help but post it on their social media, they get a lot of "earned media". They win the credibility of the media compared to other forms of credibility, becoming more transparent.<ref name="lovett"/>