Editing Denim (section)

==History==
{{Globalize section|date=January 2024|US}}
Denim has been used in the United States since the mid-19th century.<ref name="BBC">{{cite news|url= https://www.bbc.com/news/magazine-17101768 |work=BBC News |title=How jeans conquered the world |date=28 February 2012  |first=Stephanie |last=Hegarty |access-date=25 August 2015}}</ref> Denim initially gained popularity in 1873 when [[Jacob W. Davis]], a tailor from [[Nevada]], manufactured the first pair of rivet-reinforced denim pants. The popularity of denim [[jeans]] outstripped the capacity of Davis's small shop, so he moved his production to the facilities of dry goods wholesaler [[Levi Strauss & Co.]], which had been supplying Davis with bolts of denim fabric.<ref>{{cite journal|title=Fashioning the historical body: the political economy of denim |journal=Social Semiotics |date=1 June 2010 |issn=1035-0330 |pages=293–308 |volume=20 |issue=3 |doi=10.1080/10350331003722851 |first=James B. |last=Salazar |s2cid=144304564}}</ref>

Throughout the 20th century, denim was used for durable uniforms like those issued to staff of the French national railways.<ref>{{cite AV media|url= https://static.cnews.fr/sites/default/files/styles/image_640_360/public/uniformes_sncf.jpg?itok\x3depxgXmHa |title=Uniforms |website=static.cnews.fr |access-date=9 September 2023}}</ref>{{Better source needed|reason=Citation is a picture that is used in an article about new denim-colored uniforms, not denim fabric (https://www.cnews.fr/france/2014-12-18/un-nouvel-uniforme-pour-les-agents-de-la-sncf-696682)|date=September 2019}} In the [[post-war years]], the Royal Air Force issued [[olive-drab]] denim coveralls (colloquially known as "denims") for dirty work.<ref>{{cite book |title=RAF Little Rissington: the Central Flying School 1946-76 |author1=Bagshaw, R. |author2=Deacon, R. |author3=Pollock, A. |author4=Thomas, M. |publisher=Pen and Sword Books |date=2006 |isbn=9781844153817}}</ref>

{{expand section|with=a paragraph discussing the rise of denim's popularity during the 1950s and '60s|date=May 2023}}
[[File:1974 AMC Gremlin with Levi’s option at 2015 AMO show 1of5.jpg|thumb|right|[[AMC Gremlin]] with Levi's trim and upholstery]]

By the 1970s, denim jeans were such an integral part of youth culture<ref>{{cite web |last=Strohl |first=Daniel |title=American Flava: the Levi's Gremlin press release |url= https://www.hemmings.com/blog/2007/06/30/american-flava-the-levis-gremlin-press-release/ |work=Hemmings |date=30 June 2007 |access-date=30 September 2019 }}</ref> that automobile manufactures, beginning with [[American Motors Corporation]] began offering denim-like interior finishes.<ref>{{cite web |title=Even AMC cars were hit by the blue jeans craze of the 1970s |url= https://www.metv.com/stories/these-vintage-hornets-prove-even-cars-were-hit-by-the-blue-jeans-craze-of-the-1970s |work=MeTV |date=16 August 2017 |access-date=30 September 2019}}</ref><ref>{{cite web |title=1973 AMC Full Line brochure |url= http://oldcarbrochures.org/United%20States/AMC/1973_AMC/1973-AMC-Full-Line-Prestige-Brochure/slides/1973_AMC_Full_Line_Prestige-06-07.html |website=oldcarbrochures.org |pages=6–8}}</ref> (Because denim cannot pass fire resistance safety standards,<ref>{{cite web |last1=Stopford |first1=William |title=Top 10 Obscure Special Editions and Forgotten Limited-Run Models: AMC Edition |url= http://www.curbsideclassic.com/automotive-histories/top-10-obscure-special-editions-and-forgotten-limited-run-models-amc-edition/ |publisher=Curb side classic |date=27 September 2015 |access-date=30 September 2019}}</ref> indigo-colored spun nylon or vinyl was used,<ref>{{cite book|url= https://archive.org/details/jeepcolorhistory00stev |url-access= registration |quote= AMC offered an optional Levis package in 1975 CJ denim-like vinyl and matching canvas top. |pages=[https://archive.org/details/jeepcolorhistory00stev/page/101 101]–102 |title=Jeep Color History |first=Steve |last=Statham |publisher=MBI Publishing |year=2002 |isbn=9780760306369 |access-date=30 September 2019}}</ref> with contrast-stitching and copper rivets helping to sell the effect.) A Levi's-branded trim package debuted with AMC's 1973 model year. Similar packages were available from Volkswagen from 1973 to 1975 (the "Jeans [[Volkswagen Beetle|Beetle]]")<ref>{{cite web |last=Torchinsky |first=Jason |title=A Pantload Of Jeans-Themed Cars On The Anniversary Of Levi's Patent |url= https://jalopnik.com/a-pantload-of-jeans-themed-cars-on-the-anniversary-of-l-508937868 |publisher=Jalopnik |date=20 May 2013 |access-date=30 September 2019}}</ref><ref>{{cite web|url= http://www.jeansbeetles.com/chronologieenglish.htm |work=Jeansbeetles.com |title=Chronology and Descriptions |access-date=21 August 2015}}</ref> and from Jeep from 1975 through 1977.<ref>{{cite web |title=1977 Jeep Full Line brochure |url= http://oldcarbrochures.org/United%20States/Jeep/1977-Jeep/1977%20Jeep%20Full%20Line/slides/1977_Jeep_Full_Line-28.html |website=oldcarbrochures.org |access-date=30 September 2019 |page=28}}</ref>