Editing Corn flakes (section)

==History==
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|image1 = AdvertisementKelloggsToastedCornFlakesMotherGuess1910.jpg
|caption1 = Advertisement for Kellogg's Toasted Corn Flakes from the July 21, 1910 issue of ''Life'' magazine
|image2 = 1919 Kellogg's Toasted Corn Flakes ad.jpeg
|caption2 = A newspaper advertisement for Kellogg's Toasted Corn Flakes in 1919
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The development of the flaked cereal in 1894 has been variously described by John Kellogg, his wife [[Ella Eaton Kellogg]], his younger brother Will, and other family members. There is considerable disagreement over who was involved in the discovery, and the role that they played. According to some accounts, Ella suggested rolling out the dough into thin sheets, and John developed a set of rollers for the purpose. According to others, John had the idea in a dream, and used equipment in his wife's kitchen to do the rolling. It is generally agreed that upon being called out one night, John Kellogg left a batch of wheat-berry dough behind. Rather than throwing it out the next morning, he sent it through the rollers and was surprised to obtain delicate flakes, which could then be baked. Will Kellogg was tasked with figuring out what had happened and recreating the process reliably. Ella and Will were often at odds, and their versions of the story tend to minimize or deny each other's involvement, while emphasizing their own.<ref name="Markel">{{cite book |first=Howard |last=Markel |title=The Kelloggs: The Battling Brothers of Battle Creek |year=2017 |isbn=978-0307907271 |publisher=Pantheon |url=https://books.google.com/books?id=3siXDQAAQBAJ |pages=110–112, 129–133 |access-date=September 9, 2021 |archive-date=March 27, 2023 |archive-url=https://web.archive.org/web/20230327164549/https://books.google.com/books?id=3siXDQAAQBAJ |url-status=live }}</ref> [[Dry milling and fractionation of grain#Tempering|Tempering]], the process the Kelloggs had discovered, was to become a fundamental technique of the flaked cereal industry.<ref name="Schwarz">{{cite book | last = Schwarz | first = Richard William | title = John Harvey Kellogg, M.D.: Pioneering Health Reformer | publisher = Southern Publishing Association | date = 1970 | location = Nashville, Tennessee |url=https://books.google.com/books?id=-UuBq4I-9BQC&pg=PA14| pages = 14–18| isbn = 9780828019392 }}</ref><ref>{{cite web|last=Jacob|first=Teresa|title=Why Were Corn Flakes Invented? The Amazing History|url=https://www.owlratings.com/why-were-corn-flakes-invented/|work=Owl Ratings|date=July 12, 2007|publisher=Donna J. Kaiser|access-date=October 21, 2015|archive-date=May 10, 2021|archive-url=https://web.archive.org/web/20210510043114/https://www.owlratings.com/why-were-corn-flakes-invented/|url-status=live}}</ref>

A patent for "Flaked Cereals and Process of Preparing Same" was filed on May 31, 1895, and issued on April 14, 1896, to John Harvey Kellogg as Patent No. 558,393. Significantly, the patent applied to a variety of types of grains, not just to wheat. John Harvey Kellogg was the only person named on the patent.<ref name="Flaked">John Harvey Kellogg, U.S. Patent no. {{US patent|558393|558,393}}, ''Flaked Cereals and Process of Preparing Same'', filed May 31, 1895, issued April 14, 1896.</ref> Will later insisted that he, not Ella, had worked with John, and repeatedly asserted that he should have received more credit than he was given for the discovery of the flaked cereal.<ref name="Markel"/><ref>{{cite web|url=http://web.mit.edu/invent/iow/kellogg.html|title=Inventor of the Week: W.K Kellogg|work=mit.edu|archive-date=November 2, 2012|url-status=dead|archive-url=https://web.archive.org/web/20121102171228/http://web.mit.edu/invent/iow/kellogg.html|df=mdy-all}}</ref>

The flakes of grain, which the Kellogg brothers called ''Granose'', were a very popular food among the patients. The brothers then experimented with other flakes from other grains. In 1906, Will Keith Kellogg, who served as the business manager of the sanitarium, decided to try to mass-market the new food. At his new company, [[Battle Creek Toasted Corn Flake Company]], he added sugar to the flakes to make them more palatable to a mass audience, but this caused a rift between his brother and him.<ref>{{cite web |title=When Corn Flakes Were Part of an Anti-Masturbation Crusade |date=March 7, 2018 |url=https://www.mentalfloss.com/article/32042/corn-flakes-were-invented-part-anti-masturbation-crusade |access-date=June 30, 2023 |archive-date=June 30, 2023 |archive-url=https://web.archive.org/web/20230630215806/https://www.mentalfloss.com/article/32042/corn-flakes-were-invented-part-anti-masturbation-crusade |url-status=live }}</ref> In 1907, his company ran an ad campaign which offered a free box of cereal to any woman who winked at her grocer.<ref>{{cite web|title=Food Facts and Trivia: Corn Flakes|url=http://www.foodreference.com/html/fcornflakes.html|website=foodreference.com|access-date=9 September 2015|archive-date=September 6, 2015|archive-url=https://web.archive.org/web/20150906002428/http://www.foodreference.com/html/fcornflakes.html|url-status=live}}</ref> To increase sales, in 1909 he added a special offer, the ''Funny Jungleland Moving Pictures Booklet'', which was made available to anyone who bought two boxes of the cereal.  This same premium was offered for 22 years. At the same time, Kellogg also began experimenting with new grain cereals to expand its product line. [[Rice Krispies]], his next great hit, first went on sale in 1928.<ref>{{cite web|url=https://www.kaplanink.com/uploads/Cereal%20City%20story%20web%20no%20pics.pdf|title= 100 Years of Cornflakes|work= kaplanink.com|url-status= dead|archive-url=https://web.archive.org/web/20080821111324/http://www.kaplanink.com/uploads/Cereal%20City%20story%20web%20no%20pics.pdf|archive-date= August 21, 2008|df= mdy-all}}</ref>

There have been many mascots of Kellogg's Cornflakes. The most popular one is a green rooster named Cornelius "Corny" Rooster, which has been the mascot since his debut. In early commercials, he would speak the catchphrase "Wake up, up, up to Kellogg's Cornflakes!" [[Dallas McKennon]] and [[Andy Devine]] voiced him. Later, he stopped talking and simply crowed.{{Citation needed |date=December 2013}}  The concept of using a stylized [[rooster]] originated from a suggestion by family friend [[Nansi Richards]], a harpist from Wales, based on the similarity between ''ceiliog'', the Welsh word for "rooster", and Kellogg's (unrelated)<ref>{{cite web |title=Bloomsbury Collections - The Grass Roots of English History - Local Societies in England before the Industrial Revolution |url=https://www.bloomsburycollections.com/book/the-grass-roots-of-english-history-local-societies-in-england-before-the-industrial-revolution/ch1-introduction-the-countries-of-england |last=Hey |first=David |publisher=[[Bloomsbury Academic]] |quote=Kellogg is an occupational name, not for a manufacturer of cornflakes, but for a pork butcher, literally a ‘kill hog’. |date=2016-03-31 |access-date=2021-08-29 |archive-date=December 8, 2021 |archive-url=https://web.archive.org/web/20211208203753/https://www.bloomsburycollections.com/book/the-grass-roots-of-english-history-local-societies-in-england-before-the-industrial-revolution/ch1-introduction-the-countries-of-england |url-status=live }}</ref> surname.<ref>{{cite web|title=Why is there a Cockerel on the Kellog's Box (sic)|url=http://www.bbc.co.uk/wales/history/media/pages/h_twentieth_kellog.shtml|work=BBC Wales - History|publisher=BBC|access-date=May 21, 2014|archive-date=May 7, 2015|archive-url=https://web.archive.org/web/20150507072328/http://www.bbc.co.uk/wales/history/media/pages/h_twentieth_kellog.shtml|url-status=live}}</ref><ref>{{cite web|last=Davies|first=Glyn|title=Putting the 'Ceiliog' in Corn Flakes|url=http://glyn-davies.blogspot.com/2009/04/putting-ceiliog-in-corn-flakes.html|work=A view from Rural Wales|date=April 23, 2009|publisher=Glyn Davies (Welsh Member of Parliament)|access-date=May 21, 2014|archive-date=May 21, 2014|archive-url=https://web.archive.org/web/20140521125515/http://glyn-davies.blogspot.com/2009/04/putting-ceiliog-in-corn-flakes.html|url-status=live}}</ref>

There is a disputed claim that corn flakes were intended to suppress [[sexual desire]].<ref>{{cite news |last1=Wills |first1=Matthew |title=The Strange Story Behind Your Breakfast Cereal |url=https://daily.jstor.org/the-strange-backstory-behind-your-breakfast-cereal/ |access-date=29 August 2024 |work=JSTOR Daily |date=26 February 2019}}</ref><ref>{{cite news |last1=Pagán |first1=Angela L. |title=The History Of Corn Flakes Is Even Worse Than You Knew |url=https://www.thetakeout.com/kelloggs-corn-flakes-history-as-anti-sexual-cereal-1848612151/ |access-date=29 August 2024 |work=The Takeout |date=4 March 2022}}</ref>{{Failed verification|date=October 2024}} Kellogg did promote a "simple, pure and unstimulating diet" for that reason, but the marketing and patent on corn flakes made no mention of it.<ref>{{cite news |last1=MacGuill |first1=Dan |title=Were Corn Flakes Created as an 'Anti-Masturbatory Morning Meal'? |url=https://www.snopes.com/fact-check/kelloggs-corn-flakes-masturbation/ |access-date=29 August 2024 |work=Snopes |date=16 August 2019 |language=en}}</ref>