Editing Cluedo (section)

===Marketing===
''Cluedo'' was originally marketed as "The Great New Detective Game" upon its launch in 1949 in North America. A deal was quickly struck to license "The Great New [[Sherlock Holmes]] Game" from the [[Sir Arthur Conan Doyle]] estate. Advertising at the time suggested players would take on the guise of "Sherlock Holmes following the path of the criminal", but no depictions of Holmes appear in the advertising or on the box.<ref>{{cite web|last=Mozart |first=Mike |url=http://classictoymuseum.blogspot.com/2010/01/clue-board-game-as-listed-in-1960-toy.html |title=Classic Toy Museum |work=Classictoymuseum.blogspot.com |date=26 January 2010 |access-date=8 April 2014}}</ref> From 1950 until the 1960s, the game was marketed as "The Great Detective Game", at which time it became the "Parker Brothers Detective Game". 
[[File:Cluedo 1956 Small Red Box Edition.jpg|thumbnail|Cluedo 1956 UK Edition depicting a Sherlock Holmes type character.]] 
With the launch of the US 1972 edition, a television commercial showed Holmes and Watson engaged in a particularly competitive game. Adjusting with the times, in 1979 US television commercials a detective, resembling a bumbling [[Inspector Clouseau]] from the popular ''[[The Pink Panther (film series)|Pink Panther]]'' film franchise, looks for clues.<ref>{{cite video|title = Parker Brothers – Clue (Commercial, 1979)|url =https://www.youtube.com/watch?v=jj6izHRLHOI|publisher = YouTube|access-date = 12 August 2012}}</ref> In 1986, the marketing slogan added "Classic Detective Game" which persists through the last 2002/2003 edition.

In the UK, ''Cluedo'' was marketed as "The Great Detective Game" from the mid-1950s until 2000, when it was rebranded as the "Classic Detective Game".<ref name="timelesstoys"/><ref name="winningmoves"/> However, in the mid-1950s Waddingtons also adopted a Sherlock Holmes-type detective to adorn their box covers for a brief time, though unlike in the US editions, there was no acknowledgement that the character was actually the famous detective. In the 1980s, as in the US, Sherlock Holmes also appeared in TV advertising of the time, along with other classic detectives such as [[Sam Spade]].<ref>{{cite video|title = Waddington's Cluedo|url = https://www.youtube.com/watch?v=nYhKoOfxoco|publisher = YouTube|access-date = 12 August 2012}}</ref>