Editing Cinemax (section)

==Channels==
On May 8, 1991, Home Box Office Inc. announced plans to launch multiplexed companion channels for HBO and Cinemax, offering additional programming options at no extra charge. The test launch on August 1, 1991, introduced Cinemax 2, HBO2, and HBO3 (now HBO Signature) to select TeleCable customers, providing distinct programming from their parent channels.<ref>{{cite news |author=Bill Carter |date=May 9, 1991 |title=THE MEDIA BUSINESS; HBO Planning to Add New Movie Channels |url=https://www.nytimes.com/1991/05/09/business/the-media-business-hbo-planning-to-add-new-movie-channels.html |url-status=live |archive-url=https://web.archive.org/web/20121111205314/http://www.nytimes.com/1991/05/09/business/the-media-business-hbo-planning-to-add-new-movie-channels.html |archive-date=November 11, 2012 |access-date=February 8, 2011 |newspaper=The New York Times |issn=0362-4331}}</ref><ref>{{cite magazine |date=May 13, 1991 |title=HBO, Cinemax to Split Services into Three Channels Each |publisher=Broadcasting Publications, Inc. |page=33 |periodical=Broadcasting}}</ref><ref>{{cite magazine |date=August 5, 1991 |title=HBO Releases Multiplex Schedule |publisher=Broadcasting Publications, Inc. |page=40 |periodical=Broadcasting}}</ref><ref>{{cite web |author=Jane Greenstein |date=May 13, 1991 |title=HBO: three channels are better than one |url=http://www.highbeam.com/doc/1G1-10807607.html |url-status=dead |archive-url=https://web.archive.org/web/20110511211758/http://www.highbeam.com/doc/1G1-10807607.html |archive-date=May 11, 2011 |publisher=Fairchild Publications |periodical=Multichannel News}}</ref><ref>{{cite news |author=Kenneth R. Clark |date=May 9, 1991 |title=HBO to Pack in More ProgramingTO PACK IN MORE PROGRAMMING |url=https://www.chicagotribune.com/news/ct-xpm-1991-05-09-9102110030-story.html |url-status=live |archive-url=https://web.archive.org/web/20201113194002/https://www.chicagotribune.com/ |archive-date=November 13, 2020 |access-date=May 15, 2020 |newspaper=Chicago Tribune |publisher=Tribune Publishing}}</ref><ref>{{cite web |author=Jane Greenstein |date=August 5, 1991 |title=HBO begins to plex muscles; Home Box Office Inc. tests its multiplexing scheme |url=http://www.highbeam.com/doc/1G1-11151140.html |url-status=dead |archive-url=https://web.archive.org/web/20090109204353/http://www.highbeam.com/doc/1G1-11151140.html |archive-date=January 9, 2009 |publisher=Fairchild Publications |periodical=Multichannel News}}</ref> John K. Billock, HBO's EVP of marketing, cited subscriber dissatisfaction with program scheduling as a reason for the multiplex expansion. A November 1991 [[ACNielsen]] survey showed positive impacts from the multiplex channels, including reduced negative opinions on pricing and improved overall usage.<ref>{{cite magazine |author=Sharon Morshavi |date=November 25, 1991 |title=HBO Multiplex Test Off to a Good Start |publisher=Broadcasting Publications, Inc. |page=36 |periodical=Broadcasting}}</ref><ref>{{cite news |author=Jane Greenstein |date=November 25, 1991 |title=TeleCable gives 'plex' good reviews |url=http://www.highbeam.com/doc/1G1-11673371.html |url-status=dead |archive-url=https://web.archive.org/web/20130508044430/http://www.highbeam.com/doc/1G1-11673371.html |archive-date=May 8, 2013 |access-date=March 17, 2013 |periodical=Multichannel News |publisher=Fairchild Publications}}</ref>

In February 1996, Home Box Office announced plans to expand to twelve channels, including two additional Cinemax channels and a fourth HBO channel, projected for a Spring 1997 launch.<ref>{{cite magazine |author=Rich Brown |date=February 5, 1996 |title=HBO divides to conquer |publisher=Cahners Business Information |page=49 |periodical=Broadcasting & Cable}}<br />{{cite magazine |author=Rich Brown |date=February 5, 1996 |title=HBO divides to conquer |publisher=Cahners Business Information |page=50 |periodical=Broadcasting & Cable}}</ref> The Cinemax multiplex expanded on December 1, 1996, with the launch of Cinemax 3, and the introduction of [[Mountain Time Zone]] feeds.<ref>{{cite magazine |date=September 30, 1996 |title=Pay services add value with multiplexing |publisher=Cahners Business Information |page=70 |periodical=Broadcasting & Cable}}</ref>

The Cinemax multiplex was marketed as "MultiChannel Cinemax" in September 1994, rebranded to "MultiMax" in April 1998, and later applied to the expanded four-channel package.<ref>{{cite web |author=Karen Anderson Prikios |date=March 19, 2001 |title=HBO: Digital to the Max |url=http://www.highbeam.com/doc/1G1-72291713.html |url-status=dead |archive-url=https://web.archive.org/web/20110511211725/http://www.highbeam.com/doc/1G1-72291713.html |archive-date=May 11, 2011 |access-date=February 25, 2011 |publisher=Cahners Business Information |periodical=Broadcasting & Cable}}</ref> This included MoreMax (formerly Cinemax 2), ActionMax (formerly Cinemax 3), and the new ThrillerMax channel.<ref name="HBO digital networks">{{cite magazine |author=John M. Higgins |author-link=John M. Higgins |date=April 13, 1998 |title=HBO sets new digital networks |publisher=Cahners Business Information |page=12 |periodical=Broadcasting & Cable}} {{subscription required|date=March 2015}}</ref>

On May 17, 2001, four additional themed channels were launched: OuterMax, WMax (later MovieMax), @Max (later Max Latino), and 5StarMax.<ref name="Plex" /><ref name="Four Plexes">{{cite web |author=Linda Moss |date=January 15, 2001 |title=Cinemax Branches Out with Four Plexes |url=http://www.highbeam.com/doc/1G1-69279493.html |url-status=dead |archive-url=https://web.archive.org/web/20140611030159/http://www.highbeam.com/doc/1G1-69279493.html |archive-date=June 11, 2014 |access-date=March 13, 2013 |publisher=Reed Business Information |periodical=Multichannel News}}</ref> Max Latino was rebranded as Cinemáx on April 1, 2015, mirroring the flagship Cinemax schedule with Spanish-language dubs. MovieMax started as a family-oriented channel and now focuses on recent and classic movies.<ref>{{cite web |date=May 23, 2013 |title=Rebrand Advisory |url=http://www.homeboxoffice.com/to/Recently_Updated/Rebrand_Advisory.pdf |url-status=live |archive-url=https://web.archive.org/web/20150402092140/http://www.homeboxoffice.com/to/Recently_Updated/Rebrand_Advisory.pdf |archive-date=April 2, 2015 |access-date=April 20, 2015 |website=Home Box Office Inc.}}</ref><ref>{{cite web |date=May 24, 2013 |title=Cinemax changing @MAX to Spanish-language MAX Latino |url=http://hd-report.com/2013/05/24/cinemax-changing-max-to-spanish-language-max-latino/ |url-status=live |archive-url=https://web.archive.org/web/20130623114855/http://hd-report.com/2013/05/24/cinemax-changing-max-to-spanish-language-max-latino/ |archive-date=June 23, 2013 |access-date=May 25, 2013 |website=HD Report |publisher=LinksThat}}</ref>

===List of channels===
{{Redirect|ActionMax|the 1980s video game system|Action Max}}
{{For|the UK channel formerly known as ActionMax|Movies4Men 2}}
{{Redirect|MovieMax|the Canadian premium movie service formerly known as MovieMax!|Encore Avenue}}
{{Redirect-distinguish|5StarMax|5Star}}
Cinemax offers up to eight 24-hour multiplex channels, available in both [[standard-definition television|standard]] and [[high-definition television|high definition]], with regional feeds based on time zones.<ref>{{cite web |title=Explore Cinemax - Learn About the Channel and All Its Platforms |url=http://www.cinemax.com/explore-cinemax.html |url-status=live |archive-url=https://web.archive.org/web/20130116151505/http://www.cinemax.com/explore-cinemax.html |archive-date=January 16, 2013 |access-date=February 18, 2013 |website=Cinemax |publisher=[[HBO|Home Box Office Inc.]]}}</ref> These channels include a [[video on demand|subscription video-on-demand]] service, Cinemax on Demand. Maintenance periods, ranging from 30 minutes to two hours, occur monthly during early morning hours before the 6:00&nbsp;a.m. ET/PT start of the broadcast day.

Cinemax transmits its channels on both Eastern and Pacific Time Zone schedules. The time zone-based feeds are usually packaged together, resulting in a maximum three-hour difference in local airtimes between geographic locations. The opposite-region feed serves as a [[timeshift channel]], allowing viewers to watch programs up to three hours later or four hours earlier than their local airtime. While most providers offer only the East and West Coast feeds of the main Cinemax channel, timeshifted feeds for other multiplex channels are available on platforms like DirecTV, [[YouTube TV]], and [[Hulu]] live TV.
{| class="wikitable" width="100%" style="text-align: center;"
|-
! Channel
! Description and programming
|-
| width="200" align="center"|[[File:Cinemax 2016.svg|200px|center]]<br />'''Cinemax''' || align="left"|The main "flagship" feed; Cinemax features blockbuster movies, first-run films, movie favorites and limited original programming. The channel commonly premieres new movies – debuting on the channel within a lag of between eight months to one year on average from their initial theatrical release – on Saturday nights at 10:00&nbsp;p.m. Eastern Time as part of "See It Saturday", and broadcasts a featured movie Sunday through Thursdays at 10:00&nbsp;p.m. Eastern Time. Cinemax also runs original action series on Friday evenings at 10:00&nbsp;p.m. Eastern Time.
|-
| width="200" align="center" |[[File:MoreMax Logo.svg|200px|center]]<br />'''MoreMax''' || align="left"|Launched in 1991, MoreMax is a secondary channel with similar program content as Cinemax on a separate schedule; it also carries foreign, [[independent film|independent]] and [[arthouse film]]s. The service broadcasts a featured movie every night at 9:00&nbsp;p.m. Eastern Time. MoreMax was originally named '''"Cinemax 2"''' until 1998. It originally used slightly different bumpers to distinguish itself from the original Cinemax, but by 1993, it had instead begun using a barebones "program grid" structure similar to the [[History of Pop (American TV channel)|Prevue Channel]] (also used by Cinemax 3, as well as by sister networks HBO2 and HBO3). With the rebrand to MoreMax, it gained a full on-air look once more. This channel serves as a repeat of all the programs, so that people who missed premieres can get a second chance to watch it on here, 24 hours later.
|-
| width="200" align="center" |[[File:ActionMax logo.svg|200px|center]]<br />'''ActionMax''' || align="left"|Launched in 1998, ActionMax broadcasts action movies including blockbusters, westerns, war pictures, martial arts, horror and adventure films; the channel has a prime time film block, "Heroes at 8", which carries a featured action movie at 8:00&nbsp;p.m. Eastern Time nightly. ActionMax replaced '''"Cinemax 3"''', which existed from 1995 to 1997.
|-
| width="200" align="center" |[[File:ThrillerMax Logo.svg|200px|center]]<br />'''ThrillerMax''' || align="left"|Launched in 1998, ThrillerMax runs mystery, suspense, horror and thriller movies; the channel runs a prime time film block, "When the Clock Strikes 10", showing a different featured mystery, suspense or thriller at 10:00&nbsp;p.m. Eastern Time seven nights a week.
|-
| width="200" align="center" |[[File:5StarMax Logo.svg|200px|center]]<br />'''5StarMax''' || align="left"|Launched on May 17, 2001,<ref name="Plex"/> 5StarMax showcases modern classics, featuring award-winning films and timeless movie classics. The channel broadcasts a featured classic every night at 9:00&nbsp;p.m. Eastern Time. It is the only Cinemax channel that did not air Max After Dark content.
|-
| width="200" align="center" |[[File:MovieMax Logo.svg|200px|center]]<br />'''MovieMax''' || align="left"|MovieMax broadcasts films aimed at young adults between the ages of 18 and 34 years old (the format of the pre-relaunch @Max); it was previously formatted as a family-oriented service from June 2013 to January 2015. The channel originally launched on May 17, 2001, as WMax,<ref name="Plex"/> which was targeted at a female audience, and featured dramas, mysteries and classic romance films.
|-
| width="200" align="center" |[[File:OuterMax Logo.svg|200px|center]]<br />'''OuterMax''' || align="left"|Launched on May 17, 2001,<ref name="Plex"/> OuterMax runs science fiction, horror and fantasy films; the channel has a late-night film block, "Graveyard Shift", carrying a featured sci-fi or horror movie every night at midnight Eastern Time.
|-
| width="200" align="center" |[[File:Cinemáx Logo.svg|200px|center]]<br />'''Cinemáx'''{{refn|group="note"|Alternately "Cinemax Spanish" or "Cinemax en Espanol" in program listings.}} || align="left"|Cinemáx is a Spanish simulcast of Cinemax (similar to HBO Latino, although without any programming differences), broadcasting Spanish-dubbed Hollywood films and original series; all of Cinemax's other multiplex channels otherwise do carry Spanish film audio on the [[second audio program]].<ref name=changes>{{cite press release|title=Cinemax Set to Tweak Its Lineup to Enhance Audience Appeal|url=http://news.directv.com/2013/05/23/cinemax-set-to-tweak-its-lineup-to-enhance-audience-appeal/|website=[[DirecTV]]|date=May 23, 2013|access-date=May 26, 2013|archive-date=June 8, 2013|archive-url=https://web.archive.org/web/20130608051748/http://news.directv.com/2013/05/23/cinemax-set-to-tweak-its-lineup-to-enhance-audience-appeal/|url-status=live}}</ref> The channel originally launched on May 17, 2001, as @Max,<ref name="Plex">{{cite web|title=Cinemax Keys HBO Plex Patrol|url=http://www.highbeam.com/doc/1G1-70493274.html|archive-url=https://web.archive.org/web/20121105151453/http://www.highbeam.com/doc/1G1-70493274.html|url-status=dead|archive-date=November 5, 2012|author=Mike Reynolds|periodical=Cable World |date=January 15, 2001|access-date=February 24, 2011}}</ref> targeted at young adults between the ages of 18 and 34 with programming focused on contemporary films, and movies with an exemplified attitude and unique ideas; under its current format, the channel was known as MaxLatino from June 1, 2013, to April 1, 2015, when it adopted its parent network's branding (with the "a" utilizing an [[acute accent|acute diacritic accent]] for pronunciation disambiguity).
|}

===Other services===
====Cinemax HD====
'''Cinemax HD''' broadcasts in [[1080i]] resolution with [[Dolby Digital]] 5.1 sound. Cinemax provides high definition simulcast feeds for its main channel and all seven multiplex channels. Initially, from the 2008 rollout of HD simulcasts for the multiplex feeds, most pay television providers only offered the main Cinemax channel in HD, with HD availability for multiplex channels varying by market. As of 2020, most providers offer all eight Cinemax multiplex channels in HD, either on a dedicated HD channel tier or as hybrid SD/HD feeds. The flagship network switched to exclusive high definition programming on September 1, 2008.<ref>{{cite web |author=Darren Murph |date=August 22, 2008 |title=Cinemax to go all HD September 1 |url=http://www.engadgethd.com/2008/08/22/cinemax-going-100-high-definition-on-september-1st/ |url-status=live |archive-url=https://web.archive.org/web/20081211183122/http://www.engadgethd.com/2008/08/22/cinemax-going-100-high-definition-on-september-1st/ |archive-date=December 11, 2008 |access-date=September 28, 2008 |website=[[Engadget]] |publisher=[[AOL]]}}</ref>

==== Cinemax On Demand ====
'''Cinemax On Demand''' is the network's companion subscription video-on-demand (SVOD) service, available at no extra charge to subscribers of the linear television service. Launched in 2002,<ref>{{cite web |author=Matt Stump |date=March 4, 2002 |title=SVOD Rollouts: So far, so good |url=http://www.highbeam.com/doc/1G1-83669463.html |url-status=dead |archive-url=https://web.archive.org/web/20140611030427/http://www.highbeam.com/doc/1G1-83669463.html |archive-date=June 11, 2014 |access-date=March 2, 2013 |publisher=Reed Business Information |periodical=Multichannel News}}</ref> it offers VOD content through select virtual MVPD services such as [[DirecTV Stream]] and Hulu, as well as on Cinemax's dedicated OTT video channels via Apple TV Channels, Amazon Video Channels, and [[Roku#The Roku Channel|The Roku Channel]].<ref>{{cite book |author=Amanda D. Lotz |author-link=Amanda D. Lotz |title=The Television Will Be Revolutionized |publisher=New York University Press |year=2007 |location=New York City |page=132}}</ref>

====Cinemax Go====
[[File:MaxGO.svg|125px|right]]
'''Cinemax Go''' (formerly '''MAX Go''') was a [[TV Everywhere]] [[streaming media|streaming service]] for Cinemax subscribers, available as a desktop website and through apps for Apple and Google Play devices, as well as most digital media players and game consoles. Launched on September 13, 2010, it mirrored the content of Cinemax On Demand,<ref>{{cite web |author=Mike Allen |date=September 9, 2010 |title=HBO's Cinemax MAX GO launches online |url=http://www.hd-report.com/2010/09/09/hbos-cinemax-max-go-launches-online |archive-url=https://web.archive.org/web/20101226141219/http://www.hd-report.com/2010/09/09/hbos-cinemax-max-go-launches-online/ |archive-date=December 26, 2010 |access-date=January 12, 2011 |work=HD Report |publisher=LinksThat}}</ref><ref>{{cite web |author=Ben Drawbaugh |date=February 17, 2010 |title=Eyes-on with HBO GO |url=http://hd.engadget.com/2010/02/17/eyes-on-with-hbo-go/ |archive-url=https://web.archive.org/web/20120925090432/http://hd.engadget.com/2010/02/17/eyes-on-with-hbo-go/ |archive-date=September 25, 2012 |access-date=October 5, 2012 |website=[[Engadget]] |publisher=[[AOL]]}}</ref> excluding live simulcasts of the linear channels. New episodes of the network's original programming were available at the same time as their wireline release.

The service was available to subscribers of AT&T U-verse,<ref>{{cite web |author=Richard Lawler |title=HBO GO, MAX GO now available on AT&T's U-verse |url=http://hd.engadget.com/2010/11/29/hbo-go-max-go-now-available-on-atandts-u-verse |archive-url=https://web.archive.org/web/20101201090428/http://hd.engadget.com/2010/11/29/hbo-go-max-go-now-available-on-atandts-u-verse/ |archive-date=December 1, 2010 |access-date=January 12, 2010 |website=Engadget |publisher=AOL}}</ref> Cox Communications,<ref>{{cite web |last=Robuck |first=Mike |date=May 10, 2011 |title=Cox makes TV Everywhere launch official |url=http://www.cedmagazine.com/News/2011/05/Cox-TV-Online-Everywhere-authentication-thePlatform-mpx-launch.aspx |archive-url=https://web.archive.org/web/20110514071731/http://www.cedmagazine.com/News/2011/05/Cox-TV-Online-Everywhere-authentication-thePlatform-mpx-launch.aspx |archive-date=May 14, 2011 |periodical=CED Magazine}}</ref> DirecTV,<ref>{{cite press release |title=DIRECTV to Launch HBO GO and MAX GO, April 12th |date=April 11, 2011 |url=http://investor.directv.com/releaseDetail.cfm?ReleaseID=568022 |access-date=April 11, 2011 |archive-url=https://web.archive.org/web/20110417040127/http://investor.directv.com/releasedetail.cfm?ReleaseID=568022 |archive-date=April 17, 2011 |website=DirecTV}}</ref> [[Dish Network]],<ref>{{cite press release |title=Dish Network Offers HBO GO and MAX GO, Presenting More Than 1,800 On-Demand Movies and Original Series to Online Customers |date=April 21, 2011 |url=http://dish.client.shareholder.com/releasedetail.cfm?ReleaseID=571046 |access-date=April 21, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110511193315/http://dish.client.shareholder.com/releasedetail.cfm?ReleaseID=571046 |archive-date=May 11, 2011 |website=Dish Network}}</ref> [[Suddenlink Communications]],<ref>{{cite web |author=Todd Spangler |date=April 26, 2011 |title=Suddenlink Takes HBO And Cinemax To Go |url=http://www.multichannel.com/news/cable-operators/suddenlink-takes-hbo-and-cinemax-go/327773 |archive-url=https://web.archive.org/web/20150402104315/http://www.multichannel.com/news/cable-operators/suddenlink-takes-hbo-and-cinemax-go/327773 |archive-date=April 2, 2015 |access-date=April 20, 2015 |publisher=[[NewBay Media]] |periodical=Multichannel News}}</ref> and [[Charter Communications]].<ref>{{cite web |author=Todd Spangler |date=July 21, 2011 |title=Charter Officially Delivers HBO, Cinemax To Go |url=http://www.multichannel.com/news/cable-operators/charter-officially-delivers-hbo-cinemax-go/327529 |archive-url=https://web.archive.org/web/20150402154833/http://www.multichannel.com/news/cable-operators/charter-officially-delivers-hbo-cinemax-go/327529 |archive-date=April 2, 2015 |access-date=April 20, 2015 |publisher=NewBay Media |periodical=Multichannel News}}</ref> The MAX Go app was discontinued on April 30, 2020, and the desktop website, renamed Cinemax Go, continued until July 31, 2022.<ref>{{Cite web |last=Man |first=TV Answer |date=2020-06-01 |title=What Happened to Cinemax Go App? |url=https://tvanswerman.com/2020/06/01/what-happened-to-cinemax-go-app/ |archive-url=https://web.archive.org/web/20200903054138/https://tvanswerman.com/2020/06/01/what-happened-to-cinemax-go-app/ |archive-date=September 3, 2020 |access-date=2020-09-03 |website=The TV Answer Man! |language=en-US}}</ref> The service was phased out as Warner Bros. Discovery consolidated its streaming efforts under HBO Max, rebranded as [[Max (streaming service)|Max]] on May 23, 2023.<ref>{{cite web |date=28 April 2022 |title=Cinemax GO - Sunset Notice |url=https://www.nctconline.org/index.php/members/resources/technical-notices/item/1844-cinemax-go-sunset-notice |url-status=live |archive-url=https://web.archive.org/web/20220812145106/https://www.nctconline.org/index.php/members/resources/technical-notices/item/1844-cinemax-go-sunset-notice |archive-date=August 12, 2022 |access-date=5 May 2022 |publisher=National Cable Television Cooperative}}</ref><ref>{{Cite web |last=Maas |first=Jennifer |date=April 12, 2023 |title=Warner Bros. Discovery Unveils 'Max': Everything Revealed at Combined HBO Max-Discovery+ Streaming Presentation |url=https://variety.com/2023/tv/news/max-streaming-service-hbo-warner-discovery-1235579785/ |url-status=live |archive-url=https://web.archive.org/web/20230424071008/https://variety.com/2023/tv/news/max-streaming-service-hbo-warner-discovery-1235579785/ |archive-date=April 24, 2023 |access-date=April 24, 2023 |website=Variety |language=en-US}}</ref>