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== Style == While the style itself began to show up in [[Tokyo]] streets during the early to mid-1990s, ''chapatsu'' was first described in ''Imidas'', an annual publication of new words and concepts in the Japanese language, in 1997. ''Chapatsu'' did not appear in ''[[KΕjien]]'', an authoritative dictionary of the Japanese language, until 1998. The style first gained popularity among adolescent girls, seeking to accentuate their tanned skin (rebelling against more traditional definitions of beauty), but quickly became mainstream.<ref name="imidas" /> By the mid-2000s, however, trends seemed to indicate that the "chapatsu" as a mainstream style was on its way out.<ref>[http://mdn.mainichi.jp/culture/waiwai/archive/news/2006/12/20061206p2g00m0dm007000c.html Dyejobs make for the nearest stylist as hair experts proclaim black is back] {{webarchive |url=https://web.archive.org/web/20080309161625/http://mdn.mainichi.jp/culture/waiwai/archive/news/2006/12/20061206p2g00m0dm007000c.html |date=March 9, 2008 }}</ref> Although ''chapatsu'' died out as youth-centered fashion trend of rebellion, it came to be accepted not only on young people but also in certain business settings, and it was established before long as a Japanese fashion.{{Citation needed|date=March 2023}} <gallery widths="150px" heights="200px"> File:γ€γ³γγP6014882a.jpg|The brown hair also became popular with Yanmama (young mothers). File:Yumi Yoshimura 2009 (02).jpg|Japanese singer Yumi Yoshimura with a ''chapatsu''. </gallery>
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