Editing Cenovis (section)

== Origins in Germany ==
In 1915, Cenovis Nahrungsmittelwerke GmbH was founded in [[Munich]] as a [[Brewing|brewer's]] yeast and [[malt]] factory,<ref name=":0">{{Cite web |title=Die "Cenovis-Werke", eine "Nahrungsmittelfirma", werden gegründet |url=https://hartbrunner.de/fakten/d_fakten.php?id=1858 |access-date=2023-07-26 |website=hartbrunner.de}}</ref> which also produced by-products of these products and other foods such as [[oatmeal]] and [[baking powder]], making it one of [[Maggi|Maggi's]] main competitors.<ref>Marita Krauss: ''Rechte Karrieren in München: Von der Weimarer Zeit bis in die Nachkriegsjahre,'' Munich: Volk 2010, p. 21, {{ISBN|9783937200538}}.</ref> The German Cenovis vitamin extract was available from around 1920 in jars labeled "unbegrenzt haltbar" (unlimited shelf life).<ref>Illustration see Max Lippmann: ''Cenovis Kochrezepte,'' Munich: Cenovis 1935</ref>

The image of the Cenovis products was associated with the life reform movement (from which the [[Reformhaus|Reformhäuser]] emerged). It was reported in 1921 that the Cenovis yeast extract consisted of cleaned and de-bittered brewer's yeast and had a honey-like consistency. It has a "similar, only finer taste than Liebig's meat extract". The founder and main shareholder of Cenovis, Julius Schülein,<ref name=":0" /> a son of the brewery owner Joseph Schülein, reports in his book from 1938 (the year when his Munich company was expropriated by [[Aryanization]] and he emigrated to the [[United States|USA]]) about an Cenovis vitamin yeast produced in Switzerland. In the same year, the Australian trademark Cenovis was established.<ref>{{Cite web |title=Learn About Cenovis & Our Supplement Range - Cenovis Australia |url=https://cenovis.com.au/about-us/ |access-date=2023-07-26 |website=Cenovis |language=en-US}}</ref><ref>{{Cite web |last= |title=Hermann Schülein |url=https://www.immigrantentrepreneurship.org/entries/hermann-schulein/ |access-date=2023-07-26 |website=Immigrant Entrepreneurship |language=en-US}}</ref>