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==Activities== ===Activism=== [[File:Buy Nothing Day trolley (cropped).jpg|thumb|A Buy Nothing Day sign attached to a [[Walmart]] [[shopping cart]] by an activist|262x262px]] Beginning in the 1990s, ''Adbusters'' readers began engaging in [[culture jamming]] activities on Buy Nothing Day.<ref name="CityBeat">{{cite web |last1=Trapp |first1=Doug |title=Why Not Buy Nothing? |url=https://www.citybeat.com/news/why-not-buy-nothing--12177212 |website=CityBeat |access-date=6 October 2023 |date=14 November 2002}}</ref> Various gatherings and forms of protest have been used to draw attention to [[overconsumption]]: * Credit card cutting parties<ref name="WaPo">{{cite news |last1=Oldenburg |first1=Don |title=Buy Nothing Day Gains Purchase |url=https://www.washingtonpost.com/archive/lifestyle/2002/11/26/buy-nothing-day-gains-purchase/a5505632-1dd5-4d22-86c1-c54a22edc51c/ |newspaper=Washington Post |access-date=6 October 2023 |date=26 November 2002 |archive-date=December 12, 2024 |archive-url=https://web.archive.org/web/20241212032059/https://www.washingtonpost.com/archive/lifestyle/2002/11/26/buy-nothing-day-gains-purchase/a5505632-1dd5-4d22-86c1-c54a22edc51c/ |url-status=live }}</ref><ref name="Salt Lake" /> * Handing out flyers: Participants gather in busy city areas to hand out flyers to inform passerby of the movement and anti[[consumerism]]<ref name="new bullet point">{{cite journal |last1=Vinken |first1=Henk |last2=Diepstraten |first2=Isabelle |title=Buy Nothing Day in Japan: Individualizing life courses and forms of engagement |journal=YOUNG |date=February 2010 |volume=18 |issue=1 |pages=55β75 |doi=10.1177/110330880901800105 |s2cid=144806853 |url=https://doi.org/10.1177/110330880901800105 |access-date=April 30, 2023}}</ref> * Forming long lines of people pushing empty shopping carts around stores (referred to as "Whirly-Mart" by ''Adbusters'')<ref name="NYT1" /><ref>{{cite web |title=Buy Nothing Day 2019 |url=https://www.adbusters.org/campaigns/buy-nothing-day-2019 |website=Adbusters |access-date=6 October 2023 |archive-date=April 25, 2021 |archive-url=https://web.archive.org/web/20210425022553/https://www.adbusters.org/campaigns/buy-nothing-day-2019 |url-status=live }}</ref> * Buy Nothing Coat Exchange: Four states, including Utah, hold winter coat exchange programs as an alternative to Black Friday shopping.<ref name="Salt Lake">{{cite web |last1=Semerad |first1=Tony |title=Utahns embrace Buy Nothing Day by stowing their wallets |url=https://archive.sltrib.com/article.php?id=57185663&itype=CMSID |website=The Salt Lake Tribune |access-date=6 October 2023 |date=27 November 2013}}</ref> * Walking through streets or malls in zombie makeup<ref>{{cite web |last1=Eordogh |first1=Fruzsina |title=Black Friday Is More Political Than Ever |url=https://www.vice.com/en/article/black-friday-is-more-political-than-ever/ |website=Vice |access-date=6 October 2023 |date=29 November 2013}}</ref> ===Commercials=== Beginning in the 1990s, ''Adbusters'' produced a commercial promoting Buy Nothing Day.<ref name="Report Card" /> The ad depicted North Americans as a belching pig, to symbolize their overconsumption, and cited statistics comparing North Americans' consumption to those of people in Mexico, China, and India.<ref name="UPI" /> The ad also refers to "A world that could die because of the way we North Americans live".<ref name="Report Card" /> However, ''Adbusters'' struggled to get the ad on the air, with [[MTV]], [[American Broadcasting Company|ABC]], [[CBS]], and [[NBC]] refusing to show it.<ref name="Guardian 2000"/><ref name="UPI">{{cite web |title=Opposition to Buy Nothing Day is up |url=https://www.upi.com/Top_News/2001/11/21/Opposition-to-Buy-Nothing-Day-is-up/53791006379870/ |website=United Press International |access-date=6 October 2023 |date=21 November 2001 |archive-date=November 12, 2020 |archive-url=https://web.archive.org/web/20201112010315/https://www.upi.com/Top_News/2001/11/21/Opposition-to-Buy-Nothing-Day-is-up/53791006379870/ |url-status=live }}</ref><ref name="NYT1">{{cite web |last1=Revkin |first1=Andrew |title=A Fresh Advertising Pitch: Buy Nothing |url=https://archive.nytimes.com/dotearth.blogs.nytimes.com/2007/11/22/a-fresh-advertising-pitch-buy-nothing/ |website=The New York Times |access-date=6 October 2023 |date=22 November 2007}}</ref> Only CNN, as well as some local stations, agreed to air the ad.<ref name="Guardian 2000" /><ref name="MD" /> In 1997, CBS justified their refusal by citing "the current economic policy in the United States".<ref name="Report Card">{{cite web |last1=Walker |first1=Rob |title=Ad Report Card: A Pitch for Nothing |url=https://slate.com/business/2001/11/ad-report-card-a-pitch-for-nothing.html |website=Slate |access-date=6 October 2023 |date=19 November 2001}}</ref> [[Kalle Lasn]], the co-founder of ''Adbusters'', questioned why MTV was comfortable airing [[gangsta rap]] and sexualized videos, but would not run the ad.<ref name="NYT1" /> In 2001, ''[[Slate (magazine)|Slate]]'' advertising critic Rob Walker opined that ''Adbusters'' shouldn't "suddenly change their convictions" following the September 11 attacks, but should consider airing a new ad, especially in light of the "world that could die" language.<ref name="Report Card" />
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