Editing Budweiser (section)

==Marketing==
[[Image:ClydeWithBlanket.jpg|right|thumb|One of the Budweiser Clydesdales]]

The Budweiser from [[Budweiser Budvar Brewery|Budějovice]] has been called "The Beer of Kings" since the 16th century. Adolphus Busch adapted this slogan to "The King of Beers."<ref>{{cite web |url=http://www.gamhof.org/bio1.html |title=GAMHOF Adolphus Busch Biography |publisher=GAMHOF – German-American Hall of Fame |year=2008 |access-date=April 14, 2010 |archive-url=https://web.archive.org/web/20110504131220/http://gamhof.org/bio1.html |archive-date=May 4, 2011 |url-status=dead }}</ref><ref name=newsweek>{{cite news |last=McGrath Goodman |first=Leah |date=November 3, 2016 |title=Budweiser's Battle for Beer Market Dominance Hinges on the U.S. |url=http://www.newsweek.com/2016/11/11/budweiser-merger-beer-market-516396.html |work=[[Newsweek]] |access-date=May 12, 2017 |archive-date=May 7, 2017 |archive-url=https://web.archive.org/web/20170507192047/http://www.newsweek.com/2016/11/11/budweiser-merger-beer-market-516396.html |url-status=live }}</ref> This history notwithstanding, Anheuser Busch owns the trademark to these slogans in the United States.<ref>{{cite news |last=Manning |first=Rob |date=June 4, 2002 |title=The King of Beers vs. the Beer of Kings |url=http://www.wweek.com/portland/article-1056-the-king-of-beers-vs-the-beer-of-kings.html |newspaper=[[Willamette Week]] |location=Portland, Oregon |access-date=February 16, 2017 |archive-date=February 17, 2017 |archive-url=https://web.archive.org/web/20170217062950/http://www.wweek.com/portland/article-1056-the-king-of-beers-vs-the-beer-of-kings.html |url-status=live }}</ref>

In 1969 AB introduced the [[Superman]]-esque advertising character of Bud Man.<ref>{{cite web | url=https://www.worthpoint.com/dictionary/p/alcohol-smoking/beer-advertising/budweiser-bud-man | title=Budweiser Bud Man - Guide to Value, Marks, History &#124; WorthPoint Dictionary | access-date=November 21, 2022 | archive-date=November 21, 2022 | archive-url=https://web.archive.org/web/20221121162612/https://www.worthpoint.com/dictionary/p/alcohol-smoking/beer-advertising/budweiser-bud-man | url-status=live }}</ref> Bud Man served as one of the inspiration behind several characters including ''[[The Simpsons]]'s'' [[Duffman]].

From 1987 to 1989, Bud Light ran an advertising campaign centered around canine mascot [[Spuds MacKenzie]].<ref>{{Cite web|last=Taylor|first=Kate|title=Bud Light just revived its most controversial mascot of all time|url=https://www.businessinsider.com/who-is-bud-light-dog-spuds-mackenzie|access-date=June 5, 2020|website=Business Insider|archive-date=June 5, 2020|archive-url=https://web.archive.org/web/20200605161516/https://www.businessinsider.com/who-is-bud-light-dog-spuds-mackenzie|url-status=live}}</ref>

In 2010, the Bud Light brand paid $1 billion for a six-year licensing agreement with the [[NFL]].<ref name=imr>{{cite web |url=http://www.imrpublications.com/free-samples.aspx?sid=38&rid=2 |title=Beer – global sponsorship analysis |author=<!--Not stated--> |date=n.d. |website=imrpublications.com |publisher=IMR Publications |access-date=March 31, 2017 |quote=In 2010, eyebrows were raised when Bud Light paid a record breaking $1&nbsp;billion for its six-year deal for NFL rights, roughly twice the amount incumbent, MillerCoors had been paying. Budweiser's rights to the MLB are considerably cheaper at $20m per year. |archive-url=https://web.archive.org/web/20170401144916/http://www.imrpublications.com/free-samples.aspx?sid=38&rid=2 |archive-date=April 1, 2017 |url-status=dead  }}</ref> Budweiser pays $20 million annually for [[MLB]] licensing rights.<ref name=imr />

Budweiser has produced a number of TV advertisements, such as the [[Budweiser Frogs]],<ref>{{Cite web|title=Ad of the Day: Bud Light remixes the famous Budweiser Frogs ad for a new generation|url=https://www.thedrum.com/news/2017/05/05/ad-the-day-bud-light-remixes-the-famous-budweiser-frogs-ad-new-generation|access-date=June 5, 2020|website=The Drum|language=en|archive-date=June 5, 2020|archive-url=https://web.archive.org/web/20200605161723/https://www.thedrum.com/news/2017/05/05/ad-the-day-bud-light-remixes-the-famous-budweiser-frogs-ad-new-generation|url-status=live}}</ref><ref>{{Cite magazine|last=Rayman|first=Noah|date=January 30, 2014|title=The 9 Best Super Bowl Beer Commercials Ever|language=en-US|magazine=Time|url=https://business.time.com/2014/02/01/the-9-best-super-bowl-beer-commercials-ever/slide/frogs-1995-budweiser/|access-date=June 5, 2020|issn=0040-781X|archive-date=June 5, 2020|archive-url=https://web.archive.org/web/20200605161754/https://business.time.com/2014/02/01/the-9-best-super-bowl-beer-commercials-ever/slide/frogs-1995-budweiser/|url-status=live}}</ref> lizards impersonating the Budweiser frogs,<ref>{{Cite web|date=May 10, 1998|title=Don't Leap on Budweiser Lizards, Just Enforce the Laws|url=https://www.latimes.com/archives/la-xpm-1998-may-10-fi-48136-story.html|access-date=June 5, 2020|website=Los Angeles Times|language=en-US|archive-date=June 5, 2020|archive-url=https://web.archive.org/web/20200605161648/https://www.latimes.com/archives/la-xpm-1998-may-10-fi-48136-story.html|url-status=live}}</ref> a campaign built around the phrase "[[Whassup?]]",<ref>{{Cite web|date=March 19, 2006|title=Budweiser : Wassup|url=https://adage.com/creativity/work/wassup/7177|access-date=June 5, 2020|website=adage.com|language=en|archive-date=June 5, 2020|archive-url=https://web.archive.org/web/20200605162748/https://adage.com/creativity/work/wassup/7177|url-status=live}}</ref> and a team of [[Clydesdale horse]]s commonly known as the [[Budweiser Clydesdales]].<ref>{{cite news|last=Shikes|first=Jonathan|url=http://blogs.westword.com/cafesociety/2011/08/post_31.php|title=The five most memorable Budweiser Clydesdale commercials; the horses are leaving Fort Collins|work=West World Blogs|date=August 23, 2011|access-date=December 3, 2013|archive-date=December 6, 2013|archive-url=https://web.archive.org/web/20131206015650/http://blogs.westword.com/cafesociety/2011/08/post_31.php|url-status=dead}}</ref>

[[Image:DaleEarnhardtJr.Texas2007.jpg|right|thumb|[[Dale Earnhardt Jr.]]'s No. 8 Budweiser-sponsored car in 2007]]

Budweiser also advertises in [[Motorsport|motorsports]], from [[Bernie Little]]'s [[Miss Budweiser]] hydroplane boat<ref>{{Cite web|date=August 2, 2019|title=After building a dynasty and leaving unlimited hydroplane racing 15 years ago, Miss Budweiser still fuels sport|url=https://www.seattletimes.com/sports/other-sports/15-years-after-building-a-dynasty-and-leaving-unlimited-hydroplane-racing-miss-budweiser-still-fuels-the-sport/|access-date=June 5, 2020|website=The Seattle Times|language=en-US|archive-date=June 5, 2020|archive-url=https://web.archive.org/web/20200605163219/https://www.seattletimes.com/sports/other-sports/15-years-after-building-a-dynasty-and-leaving-unlimited-hydroplane-racing-miss-budweiser-still-fuels-the-sport/|url-status=live}}</ref> to sponsorship of the Budweiser King Top Fuel Dragster driven by Brandon Bernstein.<ref>{{Cite web|date=February 8, 2002|title=Bernstein's Goal: Finish in Fast Lane|url=https://www.latimes.com/archives/la-xpm-2002-feb-08-sp-dragsfeature08-story.html|access-date=June 5, 2020|website=Los Angeles Times|language=en-US|archive-date=June 5, 2020|archive-url=https://web.archive.org/web/20200605161516/https://www.latimes.com/archives/la-xpm-2002-feb-08-sp-dragsfeature08-story.html|url-status=live}}</ref> Anheuser-Busch has sponsored the [[Champ Car|CART]] championship.<ref>{{Cite web|title=CHAMPCAR/CART: Della Penna Gains Budweiser Sponsorship|url=https://us.motorsport.com/indycar/news/champcar-cart-della-penna-gains-budweiser-sponsorship/1698164/|access-date=2022-01-05|website=us.motorsport.com|language=en|archive-date=January 7, 2022|archive-url=https://web.archive.org/web/20220107035325/https://us.motorsport.com/indycar/news/champcar-cart-della-penna-gains-budweiser-sponsorship/1698164/|url-status=live}}</ref> It is the "Official Beer of [[NHRA]]"<ref name=nhra>{{cite web |url=http://www.testandtune.com/Drag/nhraSponsors.asp |title=NHRA Official Sponsors |author=<!--Not stated--> |date=n.d. |website=testandtune.com |publisher=NHRA |access-date=April 1, 2017 |archive-date=August 10, 2022 |archive-url=https://web.archive.org/web/20220810042342/http://www.testandtune.com/Drag/nhraSponsors.asp |url-status=dead }}</ref> and it was the "Official Beer of [[NASCAR]]" from 1998 to 2007.<ref>{{Cite web|last=Caldwell|first=Dave|title=Anheuser-Busch Taps Into NASCAR's Thirst For An Official Beer|url=https://www.forbes.com/sites/davecaldwell/2018/03/14/anheuser-busch-taps-into-nascars-search-for-an-official-beer/|access-date=June 5, 2020|website=Forbes|language=en|archive-date=June 5, 2020|archive-url=https://web.archive.org/web/20200605161710/https://www.forbes.com/sites/davecaldwell/2018/03/14/anheuser-busch-taps-into-nascars-search-for-an-official-beer/|url-status=live}}</ref> It has sponsored motorsport events such as the [[Daytona Speedweeks]],<ref>{{Cite web|last=Weaver|first=Matt|date=February 24, 2012|title=Budweiser to Sponsor Speedweeks and Duel At Daytona Beginning in 2013; drops Shootout sponsorship|url=https://www.sbnation.com/2012/2/24/2821664/budweiser-to-sponsor-speedweeks-and-duel-at-daytona-beginning-in-2013|access-date=June 5, 2020|website=SBNation.com|language=en|archive-date=June 5, 2020|archive-url=https://web.archive.org/web/20200605161516/https://www.sbnation.com/2012/2/24/2821664/budweiser-to-sponsor-speedweeks-and-duel-at-daytona-beginning-in-2013|url-status=live}}</ref> [[Budweiser Shootout]], [[Budweiser Duel]], [[Budweiser Pole Award]], [[Budweiser 500 (Spring Dover)|Budweiser 500]], [[Budweiser 400]], [[Budweiser 300]], [[Budweiser 250]], [[Budweiser 200 (Dover)|Budweiser 200]], and [[Carolina Pride / Budweiser 200]]. However, starting in 2016, the focus of A-B's NASCAR sponsorship became its Busch brand.<ref>{{Cite web|title = Anheuser-Busch to promote Busch brand in NASCAR starting in 2016|url = http://www.foxsports.com/nascar/story/kevin-harvick-stewart-haas-racing-budweiser-busch-sponsorship-2016-sprint-cup-series-082415|work = Fox Sports|access-date = February 18, 2016|date = August 24, 2015|archive-date = April 5, 2016|archive-url = https://web.archive.org/web/20160405082048/http://www.foxsports.com/nascar/story/kevin-harvick-stewart-haas-racing-budweiser-busch-sponsorship-2016-sprint-cup-series-082415|url-status = live}}</ref>
[[File:Budweiser beer served in glass.jpg|thumb|Budweiser beer in a Bangkok bar]]
Budweiser has sponsored NASCAR teams such as [[Junior Johnson]], [[Hendrick Motorsports]], [[Dale Earnhardt, Inc.|DEI]], and [[Stewart-Haas Racing]]. Sponsored drivers include [[Dale Earnhardt Jr.]] (1999–2007), [[Kasey Kahne]] (2008–2010), and [[Kevin Harvick]] (2011–2015).<ref>{{Cite web |title = Kevin Harvick to switch beer sponsorship from Budweiser to Busch |url = https://www.sbnation.com/nascar/2015/8/24/9200857/kevin-harvick-budweiser-busch-beer-sponsorship |website = SBNation.com |access-date = February 18, 2016 |first = Jordan |last = Bianchi |date = August 24, 2015 |archive-date = February 27, 2016 |archive-url = https://web.archive.org/web/20160227150131/http://www.sbnation.com/nascar/2015/8/24/9200857/kevin-harvick-budweiser-busch-beer-sponsorship |url-status = live }}</ref> In [[IndyCar]], Budweiser sponsored [[Mario Andretti]] (1983–1984), [[Bobby Rahal]] (1985–1988),<ref>{{Cite web |date=2002-03-20 |title=Bud to sponsor Andretti's Indy 500 car. |url=https://www.crash.net/indycar/news/14638/1/bud-to-sponsor-andrettis-indy-500-car |access-date=2022-06-29 |website=Crash |language=en |archive-date=April 5, 2023 |archive-url=https://web.archive.org/web/20230405002004/https://www.crash.net/indycar/news/14638/1/bud-to-sponsor-andrettis-indy-500-car |url-status=live }}</ref> [[Scott Pruett]] (1989–1992), [[Roberto Guerrero]] (1993), [[Scott Goodyear]] (1994), [[Paul Tracy]] (1995), [[Christian Fittipaldi]] (1996–1997), and [[Richie Hearn]] (1998–1999).

Between 2003 and 2006, Budweiser was a sponsor of the [[Williams Grand Prix Engineering|BMW Williams]] [[Formula One]] team.

Anheuser-Busch has placed Budweiser as an official partner and sponsor of [[Major League Soccer]] and [[Los Angeles Galaxy]] and was the headline sponsor of the [[British Basketball League]] in the 1990s. Anheuser-Busch has also placed Budweiser as an official sponsor of the [[Premier League]] and the presenting sponsor of the [[FA Cup]].

In the early 20th century, the company commissioned a play-on-words song called "[[Under the Anheuser Bush]]," which was recorded by several early phonograph companies.

In 2009, Anheuser-Busch partnered with popular Chinese [[video-sharing]] site [[Tudou.com]] for a user-generated online video contest. The contest encouraged users to submit ideas that included ants for a Bud TV spot set to run in February 2010 during [[Chinese New Year]].<ref>{{cite news |last=Madden |first=Normandy |title=Chinese Beer Consumers to Create the Next Budweiser Spot Through Online Contest |url=http://adage.com/globalnews/article?article_id=138666 |work=[[Advertising Age]] |date=August 26, 2009 |access-date=August 30, 2009 |archive-date=February 7, 2011 |archive-url=https://web.archive.org/web/20110207033253/http://adage.com/globalnews/article?article_id=138666 |url-status=live }}</ref>

In 2010, Budweiser produced an online reality TV series centered around the [[2010 FIFA World Cup]] in South Africa called ''Bud House'', following the lives of 32 international soccer fans (one representing each nation in the World Cup) living together in a house in South Africa.<ref name=adage_dreams>{{cite web |url=http://adage.com/article/news/bud-make-dreams-true/227579/ |title=Bud Will Make Your Dreams Come True |date=May 16, 2011 |work=Advertising Age |access-date=August 27, 2011 |archive-date=May 7, 2014 |archive-url=https://web.archive.org/web/20140507040329/http://adage.com/article/news/bud-make-dreams-true/227579/ |url-status=live }}</ref>

Anheuser-Busch advertises the Budweiser brand heavily, expending $449 million in 2012 in the United States alone.<ref name=adage>{{cite magazine |author=<!--Staff writer(s); no by-line.--> |date=July 8, 2013 |title=Infographic: Meet America's 25 Biggest Advertisers |url=http://adage.com/article/news/meet-america-s-25-biggest-advertisers/242969/ |magazine=[[Advertising Age]] |location=Detroit |access-date=February 16, 2017 |archive-date=February 22, 2017 |archive-url=https://web.archive.org/web/20170222100812/http://adage.com/article/news/meet-america-s-25-biggest-advertisers/242969/ |url-status=live }}</ref> Presenting Budweiser as the most advertised drink brand in America,<ref name=adage /> and accounted for a third of the company's US marketing budget.<ref name=statista>{{cite web |url=https://www.statista.com/statistics/192158/us-ad-spending-of-anheuser-busch-inbev/ |title=Anheuser-Busch InBev's advertising spending in the United States from 2009 to 2014 (in billion U.S. dollars) |author=<!--Staff writer(s); no by-line.--> |date=n.d. |website=statista.com |publisher=[[Statista]] |access-date=February 16, 2017 |archive-date=February 17, 2017 |archive-url=https://web.archive.org/web/20170217063139/https://www.statista.com/statistics/192158/us-ad-spending-of-anheuser-busch-inbev/ |url-status=live }}</ref> 

On November 5, 2012, Anheuser-Busch asked [[Paramount Pictures]] to obscure or remove the Budweiser logo from the film ''[[Flight (2012 film)|Flight]]'' (2012), directed by [[Robert Zemeckis]] and starring [[Denzel Washington]].<ref>{{cite news|url=https://www.washingtonpost.com/entertainment/apnewsbreak-this-buds-not-for-you-anheuser-busch-wants-budweiser-removed-from-film-flight/2012/11/05/fcc86832-27a8-11e2-ac64-5d52a2c5953e_story.html|archive-url=https://archive.today/20130209013539/http://www.washingtonpost.com/entertainment/apnewsbreak-this-buds-not-for-you-anheuser-busch-wants-budweiser-removed-from-film-flight/2012/11/05/fcc86832-27a8-11e2-ac64-5d52a2c5953e_story.html|url-status=dead|archive-date=February 9, 2013|title=APNewsBreak: This Bud's not for you: Anheuser-Busch wants Budweiser removed from film 'Flight'|newspaper=[[The Washington Post]]|date=November 5, 2012|access-date=November 6, 2012}}</ref>

In an advertisement titled "Brewed the Hard Way" which aired during [[Super Bowl XLIX]], Budweiser touted itself as "Proudly A Macro Beer", distinguishing it from smaller production [[Microbrewery#Craft brewing|craft beers]].<ref>{{cite web|url=http://adage.com/article/special-report-super-bowl/bud-proudly-macro-swagger-filled-super-bowl-ad/296932/ |title=Bud Is Proudly 'Macro' Amid Micro-Brews in Swagger-Filled Super Bowl Ad |work=Advertising Age |date=February 1, 2015 |access-date=February 2, 2015 |url-status=dead |archive-url=https://web.archive.org/web/20150202210400/http://adage.com/article/special-report-super-bowl/bud-proudly-macro-swagger-filled-super-bowl-ad/296932/ |archive-date=February 2, 2015 }}</ref>

In 2016, Beer Park by Budweiser opened on the Las Vegas Strip.<ref>{{cite web |url=https://www.fb101.com/2015/11/beer-park-by-budweiser/ |title=Beer Park by Budweiser |date=November 24, 2015 |publisher=Food & Beverage Magazine |access-date=January 23, 2016 |archive-date=January 28, 2016 |archive-url=https://web.archive.org/web/20160128132306/https://www.fb101.com/2015/11/beer-park-by-budweiser/ |url-status=dead }}</ref>

On October 7, 2016, the [[Budweiser Clydesdales]] made a special appearance on the [[Danforth Campus]] at [[Washington University in St. Louis]] ahead of the [[2016 United States presidential debates|presidential debate]]. A special batch beer named Lilly's Lager was exclusively brewed for the occasion.<ref>{{Cite web|url=https://debate.wustl.edu/here-come-the-clydesdales/|title=The mane event: Clydesdales to parade through campus|date=October 5, 2016|website=2016 Presidential Debate|language=en-US|access-date=August 4, 2019|archive-date=August 4, 2019|archive-url=https://web.archive.org/web/20190804011536/https://debate.wustl.edu/here-come-the-clydesdales/|url-status=live}}</ref>

In December 2020, Budweiser sent personalized bottles of beer to every goalkeeper who [[Lionel Messi]] had scored against.<ref>{{cite web |url=https://www.givemesport.com/1631804-lionel-messi-which-goalkeepers-got-the-644-bottles-of-budweiser-beer |title=Lionel Messi: Which goalkeepers got the 644 bottles of Budweiser beer? |website=GiveMeSport |date=December 27, 2020 |access-date=December 28, 2020 |archive-date=January 13, 2021 |archive-url=https://web.archive.org/web/20210113111624/https://www.givemesport.com/1631804-lionel-messi-which-goalkeepers-got-the-644-bottles-of-budweiser-beer |url-status=live }}</ref>