Editing BMW (section)

=== 21st century ===
In January 2021, BMW announced that its sales in 2020 fell by 8.4 percent due to the impact of [[COVID-19 pandemic]] restrictions. However, in the fourth quarter of 2020, BMW witnessed a rise of 3.2% in its customers' demands.<ref>{{Cite news |date=12 January 2021 |title=BMW sales fall 8.4% in 2020 as coronavirus takes toll |work=Reuters |url=https://www.reuters.com/article/us-bmw-results-idUSKBN29H0Y7 |access-date=12 January 2021}}</ref> This recovery was supported by the company's adoption of widely accepted technologies and integration of third-party services such as Apple Pay and on-demand music as well as key partnerships such as its collaboration with Daimler on autonomous driving.<ref name="Haider 119–135">{{Cite journal |last=Haider |first=Martin |date=2020-06-30 |title=Electrifying Times: restructuring and decision-making in an automobile concern in the 21st century – The case of BMW Group |url=https://ojs.mtak.hu/index.php/hungeobull/article/view/3209 |journal=Hungarian Geographical Bulletin |volume=69 |issue=2 |pages=119–135 |doi=10.15201/hungeobull.69.2.3|doi-access=free |bibcode=2020HuGBu..69..119H }}</ref><ref>{{Cite journal |last1=Kukkamalla |first1=Prasanna Kumar |last2=Bikfalvi |first2=Andrea |last3=Arbussa |first3=Anna |date=2021-07-07 |title=The new BMW: business model innovation transforms an automotive leader |url=https://www.emerald.com/insight/content/doi/10.1108/JBS-02-2020-0021/full/html |journal=Journal of Business Strategy |language=en |volume=42 |issue=4 |pages=268–277 |doi=10.1108/JBS-02-2020-0021 |issn=0275-6668|hdl=10256/19355 |hdl-access=free }}</ref> Additionally, BMW's strategic investment decisions which include localizing production of its SUVs to the Spartanburg plant in the U.S., placed the group in a position to easily navigate trade challenges and shifting consumer patterns.<ref name="Haider 119–135"/>

On 18 January 2022 BMW announced a BMW 7 Series (G11) special edition simply called "The Final V12",<ref name="Road">{{cite web |last=Silvestro |first=Brian |date=18 January 2022 |title=BMW Waves Goodbye to the V-12 With a Final Edition M760Li |url=https://www.roadandtrack.com/news/a38803898/bmw-m760li-final-edition-v12/ |work=Road & Track |publisher=Hearst Communications}}</ref> the last BMW series production vehicle to be fitted with a V-12 engine.<ref name="Road" />

On 5 October 2023 it was announced that BMW UK CEO Chris Brownridge would succeed Torsten Müller-Ötvös as the CEO of Rolls-Royce starting 1 December 2023, as a result of Müller-Ötvös retiring.<ref>{{cite news |url=https://www.motor1.com/news/690049/rolls-royce-new-ceo-announcement/ |title=Rolls-Royce CEO Retires, Chris Brownridge Named New Boss |date=October 5, 2023 |first=Angel |last=Sergeev |website=motor1 |access-date=5 October 2023}}</ref>